Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Tech Talk: Creating A Social Media Strategy

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 11 Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Ähnlich wie Tech Talk: Creating A Social Media Strategy (20)

Anzeige

Aktuellste (20)

Tech Talk: Creating A Social Media Strategy

  1. 1. Abhisita Arindam Arnab Mayukh Kaushik Sumantra IIT Kharagpur Nov 2018
  2. 2. Situation Analysis 1. Main Agenda was fastest growth by social media marketing strategy for capital inflow from investor. 2. Having a large social media followers Tech-talk was not generating a significant amount of referral traffic. 3. Conflict in strategy for both the partners results target not accomplished.
  3. 3. Route cause Analysis  Content  Unrealistic Goals  Unplanned, measured or integrated.  Websites are nots integrated with Social Media  Have not modified the IT system for traffic generation  Characterizing the customer, There is no point of Targeting the customer  Lack of emphasize on Competitions.
  4. 4. Possible Solution  Increase brand awareness - To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.  Research Social Media Audience – Tech Talk should have to focus on this  Research Social Competitive Landscape - Before you start creating content (we promise we’re almost there!), it’s really smart to investigate your competitors. We put this before the content creation process because you often find new ways to look at content by analyzing what’s making your competitors successful.
  5. 5. Four Decision Problems  How to understand and incorporate the functional blocks for social media websites?  How should the scope of social media be defined in fine tuning Techtalk’s social media strategy?  What social platform and KPI should be focused on to implement the strategy?  Should the social media marketing remain in-house or outsourced?
  6. 6. Unified Decision Framework To imbibe “Do what it takes” rather than “Do what you love” mentality to achieve success in the digital era.
  7. 7. Unified Decision Framework  To imbibe “Precisioning” over “Prospecting”.  Precisioning consists of 3Ps:  Publish  Public Speak  Publicity
  8. 8. Unified Decision Framework To practice the “social wealth triangle”
  9. 9. Lessons to learn:  To avoid analysis-paralysis conundrum.  Freelance tech, in-house skills.  Persistence On, click-bait Off.

×