1. E-COMMERCE
MANAGEMENT
Jacqueline & Co.
Prepared For :
123 Anywhere St.,
Any City, ST 12345
Daniel Gallego
reallygreatsite.com
01/07/2030 {COMPANY_
NAME}

2. Executive
Summary
Loss of sales
Customers becoming frustrated and leaving.
Reduced website traffic from people who did find what they were looking
for
Low average order value
Every day, thousands of people worldwide spend countless hours using
search engines to find what they want. However, if they cannot find what they
want in the first three results, they quickly give up and move on to another
search engine. This is known as "search engine abandonment". Search engine
abandonment is a massive problem for most e-commerce websites. It has
several negative consequences, including:
The same is the challenge with your company. You've got a static website that
merely shows photos of your product line and requires customers to pick up
the phone and place orders manually. As you're well aware, placing orders
manually is not sustainable, severely limits your potential for sales.
Furthermore, it's negatively affecting how the customers experience your
brand.
But, we've got the perfect solution for you. Our goal is to make e-commerce
simple and easy for you. We are the experts and will show you exactly what to
do to make your website profitable. First, we'll set up your website for you,
install all the necessary plugins and add your products. Then we will train you
in the secrets to making maximum profits. Finally, we'll keep an eye on things
for you, sending you a report every month with details of what we have
observed to help you make the most of your website.
The proposal outlines in more detail how these tactics will work to increase
your revenue and improve your customer experience. And most importantly,
it guides you through the process step-by-step so you can start making
improvements today!

3. Why do you
need us?
Even though you sell their products through e-commerce
websites like many other companies, you need a full-fledged e-
commerce management platform to handle various aspects of
the business for you.
This is because you have to do all the work from scratch right
now, which is both time-consuming and expensive. This makes
things difficult for both you and the customers visiting your
online store. For example, you have to deal with endless hassles
such as late payments, non-payment, complaints, refunds and so
on. Similarly, your customers face many problems while
exploring the website. For example, the website requires
customers to manually pick up the phone and place orders. As
you're well aware, placing orders manually is not sustainable,
severely limits your potential for sales. Furthermore, it's
negatively affecting how your customers experience your brand.
All this can be very frustrating for any company and can put a
severe dent in their profits. That is why you need to properly
manage your e-commerce website and optimize it to incorporate
both your and your customer's needs.

4. The
Solution
A robust e-commerce management platform will take care of
various aspects of your online business for you. It will automate
and simplify things for you. Also, with this tool at your disposal,
you will be able to quickly expand into new countries, increase
your inventory turns and even start accepting credit card orders
without having to learn all the ins and outs of proper PCI
compliance yourself. It automatically calculates various e-
commerce KPIs and provides detailed reports to help you
understand the health of your business.
This is an invaluable tool that can provide a major boost to your
bottom-line profits. All you have to do is concentrate on growing
your business and leave the rest to us. Our e-commerce
management platform is very simple to use and is based on the
widely-accepted Zen desk ticketing system. This means you will
be able to access all the features and tools through a user-
friendly and intuitive dashboard.
You can also send automated order confirmations via email. We
will also help you set up product reviews, offer rewards for
referrals, provide a feedback form for your customers, and much
more. In fact, with our e-commerce management platform, you
will have access to a plethora of tools and functions which would
otherwise be difficult to find and implement on your own.
We at blue market solutions have already implemented such a
robust e-commerce platform for many of our clients and helped
them drastically increase their profits.

5. The
Deliverables
E-COMMERCE SETUP
First, we’ll meet with you to understand your business, your
products, and your customers. Then we’ll set up an e-commerce
website for your business, configure the basic features like
hosting, domain name and an SSL certificate and help you select
a payment gateway that works best for you.
SITEMAP
We’ll develop a site map that plans out all the pages of your e-
commerce site and the product categories.
CONTENT
Good, compelling content for your products is essential. We will
curate well-suited product descriptions and create new content
for landing pages.
DESIGN
We’ll develop a custom design for your e-commerce store that
will enhance your brand and the customer experience. We’ll
present designs with two rounds of feedback before your final
approval. We’ll create a responsive design so the site scales
down on mobile devices, making it easy for people to buy
regardless of what kind of device
they’re using.

6. The
Deliverables
DEVELOPMENT
After finalising the front-end of your store, we will set up the
backend for you that will display daily and monthly statistics
including the number of orders, opening stock, closing stock,
total profit, etc. Furthermore, you can choose from some
additional features we offer to make your store more buyer-
friendly and increase utility. For example, we offer an
abandoned cart feature, gift cards, SEO tools and much more.
LAUNCH
Once you’ve tested the e-commerce area and are happy with its
functionality, we’ll publish the website and point your domain
over to the new site. Launch time!
TRAINING
After everything’s ready, we put the power in your hands by
training you on how to use the e-commerce store.

7. Your
Investment
Description
Abandoned cart
Gift cards
Newsletters
Blogs
E-COMMERCE SETUP
Configuring the basic online store setup
SITEMAP
Planning out all the pages of the
website
CONTENT STRATEGY
Configuring a content strategy suited to
your needs
DESIGNING AND BRANDING
Designing your responsive online store
according to your branding strategy to
attract customers.
BACK-END AND ADDITIONAL FEATURES
Backend including statics
Additional features as per your choice:
LAUNCHING
Making registrations and linking domain
name
TRAINING
Educating you and your employees as to
using the e-commerce platform
Price
$200
$100
$100
$200
$100
(backend)
$100 for each
additional
feature
$50
$300

8. About Us
Here at {company_name}, we're proud to be e-commerce experts.
We're among an elite group of developers who have experience of
more than five years in this industry. We know the e-commerce arena
up close and personal in design and development. We have extensive
knowledge of e-commerce trends, functionality, customer behaviour,
and design. We've helped many businesses transform an
underperforming site into an all-out sales boom just by improving
their online shopping experience.
What started as a small firm in the basement of one of our founders
has now developed into a full-blown corporation and a well-
recognised name in the industry. We have helped more than 100
clients in a very short span of time and would like to add your name to
the list as well.

9. Our team
Tristan Gilmore
Lead Software
Engineer
Martin Virgil Lukes
Designer and UI expert
Gertrude Liamson
E-commerce strategist

10. TERMS AND
CONDITIONS
Changes and Revisions
Errors
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name}
located at {company address} to design and develop an e-commerce website
for the estimated total price of {price} as outlined in our previous
correspondence.
1.0 SERVICES RENDERED
As shown in the DELIVERABLES section of the proposal
We know from experience that fixed-price contracts are rarely beneficial to
you, as they often limit you to your earliest ideas. We don’t want to limit your
ability to change your mind or make decisions later when you might be better
informed. The price at the beginning of this contract is based on the length of
time we estimate we’ll need to accomplish everything you’ve told us you want
to achieve, but we’re happy to be flexible. If you want to change your mind or
add anything new, that won’t be a problem as we’ll provide a separate
estimate for to cover the additional work.
We can’t guarantee that our work will be error-free (we’re human!) so we can’t
be liable to you or any third-party for damages, including lost profits, lost
savings or other incidental, consequential or special damages, even if you’ve
advised us of them.

11. TERMS AND
CONDITIONS
2.0 TERMS OF PAYMENT
2.1 Billing Schedule
We’re sure you understand how important it is as a small business that you
pay the invoices that we send you promptly. We’re also sure you’ll want to
maintain a positive working relationship and keep the project moving
forward, so you agree to stick tight to the following payment schedule.
The total budget for this project: $8,000.00
Agency Co. will invoice Acme Widgets for fifty per cent (50%) of the initial fees
at the point of this signed contract agreement which will act as the deposit.
The remaining 50% will be billed monthly as the service hours are spent or
when the project is launched.
2.2 CLIENT AGREEMENT TO PAY
You agree to pay our initial (1st) invoice upon receipt which will act as a
deposit for the project. Every invoice after that will have 15-day payment
terms. In the event payment is not made within 15 days, {company_name} will
charge a late payment fee of 1% per month on any overdue and unpaid
balance not in dispute, to cover the manpower, interest, and other costs
{company_name} pays for carrying overdue invoices from {client_name}. In
addition, {company_name} reserves the right to stop work until payment is
received.
2.4 COLLECTION COSTS
In the event that we incur legal fees, costs and disbursements in an effort to
collect our invoices, in addition to interest on the unpaid balance, you agree
to reimburse us for these expenses.
3.0 CANCELLATION OF PLANS
You have the right to modify, reject, cancel or stop any and all plans or work
in process. However, you agree to reimburse us for all costs and expenses we
incurred prior to your change in instructions, and which relate to non-
cancelable commitments, and to defend, indemnify and hold us harmless for
any liability relating to such action. We agree to use our best efforts to
minimize such costs and expenses.

12. Daniel & Co.
123 Anywhere St.,
Any City, ST 12345
THANK YOU, AND WE LOOK FORWARD
TO WORKING WITH YOU.
A C C E P T A N C E
A G R E E M E N T
If you’re ready to move forward with [Sender. Company] as your
accounting services provider, simply e-sign this proposal using
the fields below. We will then reach out to discuss your
immediate and ongoing accounting needs.
Sender company
Signature Signature
Date Date
Client company