Presentation given by Amy Chorew at the AAR Winter Conference

1. Web 2.0:
How T
H Top AAgents are
t
Attracting Clients Usin
ng
Social Media
I’m on and
. . . Now wha
at?
with
Amy Chorew
y
© www.thetechbyte.com Amy@AmyChorew.com

2. Our Goal tod
day
Take
Take the
to
Mystery
Next
Nt
Out
Level

4. Every Dollar Counts!
ts!
t

5. Where is the ROI?
Where is t e ROT?
e e s the O
Return on Timenology
Techn gy

6. New Set of Tools

7. The challenge
today is to
understand
which values are
e
desired; and
retool our
tl
business aroundd
them.
© www.thetechbyte.com Amy@AmyChorew.com

8. Mistakes
Mi t k are expensive
i

9. LETS TAKE A POLL
L
Where would you rate your level of
e
expertise at Social Me
p edia?
Beginner
Bi
Intermediate
Advanced
UberGeek

10. What is Web 2.0
Web 2.0 refers to a second generation
of technology, s services, and tools
that facilitate c
communication,
communication
creativity, collabooration and sharing
betwee
b t en users.

11. What is Web 2.0

12. So really . . . Wha is it?
at
• It is not a software or a h d
i t ft hardware
• It is the ability for anyo to create content on
y yone
the web to communica with their niche.
ate
• You can become a frie who recommends
end
products and services that solve problems.
© www.thetechbyte.com Amy@AmyChorew.com

13. What Tools Qualify
fy
Maps Blogs
Video
Social
and
Networks
Photos
Sear h
rch
Engin
nes

14. Social Networking
g
A primary b
i benefit t
fit to
social networking
is t ability to reach out
the
to c
consumers, even when
,
th are NOT ready to
hey
contact you
you.
14

15. What is Social Networking?
e

16. Participate on Th
hese Sites
•F
Facebook
bk
• Linked-In
• Active Rain
• Plaxo
• T itter
Twitter

17. LETS TAKE A POLL
L
What Social Networks are you using
s
now?
LinkedIn
Facebook
F bk
Twitter
Others . . .

18. Buyers & Sellers –
Consumers are i t
C interested
ted
in their “Micro-market”

19. Millennials are using
g
social networkingg
to make big picturee
decisions
d ii

23. Be CREATIVE
Write Recommendations
Connect with Colleagues
Get a Vanity URL

24. Add Substance – This is your elevation speech
Add Specialties – People search on this
Explain what you do there

25. Add more content
Get more
recommendations
Use your websites wisely
Contact Settings determine
how people will contact you

26. Three Wise Links
You get 3 links, so use
g ,
them wisely. Use for
your blog your website
y blog,
and
a something else that
shows your expertise

27. Connecting with Oth
hers
• LION – Li k di O n N t
Linkedin Open Networker
k
– Very willing to connect
– List is at http://MyLink5
500.com
– more 1st degree conne ections
• Recruiters,
• Salespeople
• Entrepreneurs
• Power Connectors

28. Invite Connections
•I
Import your contact lists
t t t li t
– Outlook
– Yahoo
– Hotmail
– Gmail

29. Canned Invitation
“I’d like to a you to my
add
p
professiona network on
al
Linkkedin.”
Scott Allen – Blog Post on
creative invitations

30. Get Referrals and Customers

31. Join Groups

32. Ask Questions, Interact w/Expertise
e

35. Read the Manual

36. WHAT ARE YOUR GOALS?
R

37. Met and connected with local
AmyChorew
w
people, po
otential clients that live and work in
my area
Searched by groups, towns, high school and
groups towns
college to find people to connect
Past Custoomer on Facebook connected –
one of his friends connected with me and
became m client
my
Attend local facebook events that people
post
Video Birt
thdays to friends and clients

38. To Reconnect and Co
onnect
Groups
Schools you
attended
Clubs
Other Jobs
Local Community
W
Industry

39. Editing Profile
Edit Profile
Your El
Y Elevator
t
Speech

41. Adding Video is Easy
s

42. APPLICATIONS

44. Applications

45. Slideshare

46. Incorporate Tools you already use
u

47. Linkedin Profile

49. Join Groups

50. Create a Badge

51. Blackberry and Iphone Apps
o

52. PUTTING IT ALL TOGETHER

53. 12 Minutes a Day – 1 Hour / Week
Connect on Facebook –
• Once a day
– update your status
– write on three people’s walls.
le s walls
• Resist the temptation t add frivolous
to
applications that waste precious time.
e

54. 12 Minutes a Day – 1 Hour / Week
Connect on Li k di
C t Linkedin
• Twice a week log in
g
– Post your status
– Search for business pr
rofessionals in your local
area to connect to.
• J i relevants G
Join l t Groups
• Answer & ppost q
questio
ons

55. In your Email Signature
a

56. On your Website

57. The Human Touch
h

58. Contact me with questions!
Amy@ @AmyChorew.com
Blog: AmyChorew.com
:
Find m on:
me
• Fac
cebook
• Linkedin
• Twiitter: AmyChorew
y