Donna Oser, CAE and Aaron Wolowiec, MSA, CAE, CMP, CTA will deliver this presentation during the 2013 ASAE Annual Meeting on Monday, Aug. 5, 3:15 – 4:30 p.m., in Room B215 of the Georgia World Congress Center in Atlanta. Follow the conversation on Twitter at #ASAE13LO59.
Attendees who value your association's professional development programs are more likely to become members, and of course members are more likely than nonmembers to attend those programs in the first place. In this interactive session, identify cross-functional collaboration strategies you can implement to significantly impact your association's key metrics, including attendance, engagement, and membership numbers.
Building Financial Momentum Through Meetings and Membership Collaboration
1. Building Financial Momentum
Through Meetings &
Membership Collaboration
Monday, Aug. 5, 2013
3:15 – 4:30 p.m.
Room: B215
Hub Tag: #ASAE13 LO59
Content Leaders:
Donna Oser
CAE
Chief Executive Officer
Vital Associations
Aaron D. Wolowiec
MSA, CAE, CMP, CTA
Founder & President
Event Garde
All contents copyright 2013, ASAE: The Center for Association
Leadership, except noted selections which have been reprinted
with permission of the copyright owner.
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www.eventgarde.com!!
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www.vitalassocia2ons.com!
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Event!Garde!and!Vital!Associa2ons…an!innova2ve!approach!to!collabora2on!!
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Building Financial
Momentum Through
Meetings & Membership
Collaboration
Date: August 5, 2013 | 3:15-4:30PM!
Hub Tag: #ASAE13 LO59!
Donna Oser, CAE
CEO & Founder | Vital Associations !!
Aaron D. Wolowiec, MSA, CAE, CMP, CTA
Founder & President | Event Garde!
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Hello there!
The following slides are intended as
background information for the
session.
During the session, we will focus on
practical strategies and tactics for
building and sustaining momentum
through intentional, collaborative
efforts.
We hope you’ll join us!
Donna & Aaron
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www.eventgarde.com!!
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www.vitalassocia2ons.com!
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Event!Garde!and!Vital!Associa2ons…an!innova2ve!approach!to!collabora2on!!
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Membership & Meetings
Members Participating in Annual Meeting or Trade Show by Renewal Rate"
Member&Renewal&Rate! %&A/ending&Annual&Conference&!
80%!or!less! 11E20%!
81E90%! 21E30%!
Source:
MGI 2012 Meetings Marketing Benchmarking
Report by Marketing General Incorporated
Membership Essentials, 2008, published by ASAE
A sense of affiliation is a
more important factor when
it comes to learning through
associations than through
other providers.
Source:
The Decision to Learn, 2010, published by ASAE
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www.eventgarde.com!!
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www.vitalassocia2ons.com!
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Event!Garde!and!Vital!Associa2ons…an!innova2ve!approach!to!collabora2on!!
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Most Important Functions
Rank
The&Most&Important&FuncAons&of&an&AssociaAon&
1& Providing!training/professional!development!to!members
2& Providing!technical!informa2on!to!members
3& Providing!2mely!informa2on!about!field!to!members
4& Connec2ng!prac22oners!in!the!field!to!each!other
5& Crea2ng!and!dissemina2ng!standards!of!prac2ce
6& Represen2ng!the!field!to!the!public
7& Represen2ng!the!field!to!the!government
8& Represen2ng!the!field!within!the!industry/discipline
9& Providing!cer2fica2on!opportuni2es!
Source:
The Decision to Join, 2007, published by ASAE
Professional development is
the second most important
personal benefit influencing
an individual’s decision to
join an association.
Source:
The Decision to Join, 2007, published by ASAE
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www.eventgarde.com!!
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www.vitalassocia2ons.com!
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Event!Garde!and!Vital!Associa2ons…an!innova2ve!approach!to!collabora2on!!
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Importance of Personal
Benefits
Rank! Benefit!
1& Access!to!the!most!up!to!date!informa2on!in!your!field
2& Professional!development!or!educa2onal!offerings
3& Opportuni2es!to!network!with!other!professionals!in!field
4& Access!to!career!informa2on!and!employment!opps
5& Access!to!products,!services!and!suppliers
6& Opportuni2es!to!gain!leadership!experience
7& A!reference!directory!of!of!members/prac22oners!
8& Member!discounts!or!group!purchasing!ac2vi2es!
Source:
The Decision to Join, 2007, published by ASAE
6 out of the top 7 reasons
identified by association
leaders as the reason
people join are related
to meetings.
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www.eventgarde.com!!
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www.vitalassocia2ons.com!
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Event!Garde!and!Vital!Associa2ons…an!innova2ve!approach!to!collabora2on!!
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Reasons People Join (perceived)
Rank
Reason
1& Networking!with!others!in!the!field
2& Access!to!specialized/current!industry!informa2on
3& Advocacy
4& Learning!best!prac2ces!in!their!profession
5& Professional!development!or!educa2onal!offerings
6& Conferences/trade!shows
7& Accredita2on!or!cer2fica2on!
Sources:
MGI 2013 Membership Marketing Benchmarking
Report by Marketing General Incorporated
Membership Essentials, 2008, published by ASAE
Big Idea:
Meetings and Membership
departments should work
together to build financial
momentum.