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1. All You Should
Know About
Viral Marketing
Submitted by:

2. Viral marketing Concept
• Viral marketing can be called as viral advertising/word-of-
mouth/creating a buzz/network marketing.
• Definition:
Marketing techniques that use pre-existing social networks and other
technologies to,
1. Increases brand awareness
2. Achieve other marketing objectives such as product sales
through self-replicating viral processes, analogous to the spread of
viruses or computer viruses.

3. History of Viral marketing
• peaked popularity in the 1990s.
• later popularized by Jeffrey Rayport in the 1996
Fast Company article "The Virus of Marketing.“
• first to write about viral marketing on the Internet
was the media critic
Doug Rushkoff

4. Images for Viral Marketing
Viral advertising Network marketing
Word-of-mouth Creating a buzz

5. Methods Of Viral Marketing
• Customer participation and polling
services
• Internet search engines and blogs
• Mobile smartphone integration
• Search engine optimization (SEO)
• Social media optimization (SMO)
• Television and radio

6. • Customer participation and polling
services:
-Customer feedback
- Question and Answer websites
• Internet search engines and blogs:
-Can use search engines and blogging
websites.
-Ex. Google and Blogspot.com
• Mobile smartphone integration:
-Applications with ads.
-Applications with links.

7. • Search engine optimization (SEO):
-process of affecting the visibility of a website or a web page in a
search engine's natural or un-paid search results.
-more frequently a site appears in the search results list, the more
visitors it will receive from the search engine's users.
• Social media optimization (SMO):
-use of a number of social media outlets and communities to generate
publicity to increase the awareness of a product, brand or event.
-social media involved include RSS feeds, social news and
bookmarking sites, as well as social networking sites,
• Television and radio:
-Ads on TV and Radio.
-various channels and FM stations.

8. Viral Marketing Ideas and Strategies
1.Organize a referral contest:
-An old-schooled viral marketing idea, yet extremely
effective.
-It means encourage people to work extra hard to
promote for you.
2. Provide free ‘viral’ online services:
-Google being a search engine, Google has really
created tons of useful applications, such as Google
Map, Google Doc, Google Analytics, Google Mail,
etc that we can use free.
3. Target-based referral program:
-We set a minimum target for our referrals to hit.
-In specific ,when our members reach 20 referrals.

9. 4. Bait post:
- Idea of a bait post is to turn your blog post into
an online resource that other people will link to.
-Q&A type of sites such as Ask Yahoo!
5. ‘Sure-win’ referral program:
- Email sent out to promote business.
- Getting paid for it by the client.
6. Video marketing:
-Publish videos on Youtube ,those videos can
bring you traffic for years.
-Chances are they will visit your website.
7. Leverage on social networking:
-Viral marketing through social networking.
-Facebook ,Gmail , LinkedIn etc.

10. Conclusion
Viral marketing campaigns can be unpredictable, but with proper
planning can experience rapid exponential growth to reach large
audience in a short space of time at a reasonable cost.

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