ASU Startup School Session 2
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ASU Startup School Session 2
- 1. It all starts with ideas ASU Startup School / Stage 2.0
- 2. By the end of this lesson, you should be able to: • Understand the Business Model Canvas • Define the value proposition in your business model • Share who your customer is and what’s important to them • Understand the basics of brainstorming • Learn to get out of the building, observe, share ideas, iterate
- 3. Before we start this lesson, consider: • Do you have an idea to move forward in this class? • What methods have you tested your idea? • What feedback do you have on your idea? • How have you tested your idea so far? • Or What methods have you used to test your idea?
- 4. Startup School is… • Startup School is a 6-part series to help entrepreneurs learn the fundamentals of entrepreneurship. At the end of this series, Entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch. Have completed the Business Model Canvas, Customer Discovery, Built or Identified an MVP and Understand the Cost and Revenue needed to be successful. Finally, we will translate all of this into a Business Plan to execute against.
- 5. Your Name Your BIO Here
- 6. Overview 1. OVERVIEW 6. GROWTH 2. 3.4. 5.
- 7. Building upon the Simplified Canvas ASU Startup School / Stage 2.1
- 8. Today, we will cover the building blocks
- 9. Idea: What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?
- 10. Customer CUSTOMER
- 11. Customer Segments: For whom are we creating value? Who are our most important customers? Channels: Through which channels do our customer segments want to be reached? How are we reaching them now? How are our Channels integrated? Customer Relationships: What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
- 12. PRODUCT Product
- 13. Key Activities: What key activities do our value propositions require? Our Distribution channels? Customer Relationships? Revenue Streams? Key Resources: What key resources do our value propositions require? Distribution Channels? Customer Relationships? Revenue Streams? Awareness: How do we raise awareness about our company’s products and services? Evaluation. How do we help customers evaluate our organization’s Value Proposition? Purchase. How do we allow customers to purchase specific products and services? Delivery. How do we deliver a Value Proposition to the customer? After Sales. How do we provide post-purchase customer support? Key Partners: Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform?
- 14. Profit PROFIT
- 15. Cost Structure: What are the most important costs inherent in our business model? Which key resources are most expensive? Which key activities are most expensive? Revenue Streams: For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenues?
- 16. Overview of Business Model Canvas ASU Startup School / Stage 2.2
- 17. Business Model Canvas Preview book: http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf Download printable canvas: https://upload.wikimedia.org/wikipedia/commons/1/10/Business_Model_Canvas.png
- 18. Overview of the Business Model Canvas
- 19. Intro to the BMC 1 27 6 5 4 3 8 9 It starts with value
- 20. Intro to the BMC 1 27 6 5 4 3 8 9 In any business, understanding your customer is the most important thing.
- 21. Intro to the BMC 1 27 6 5 4 3 8 9 Understand how to find your customer
- 22. Intro to the BMC 1 27 6 5 4 3 8 9 Understand how to keep your customers
- 23. Intro to the BMC 1 27 6 5 4 3 8 9 Understand what your key activities are
- 24. Intro to the BMC 1 27 6 5 4 3 8 9 Understand what key resources you need
- 25. Intro to the BMC 1 2 7 6 5 4 3 8 9 Understand what key partners you need
- 26. Intro to the BMC 1 27 6 5 4 3 8 9 Understand your cost: fixed & variable
- 27. Intro to the BMC 1 27 6 5 4 3 8 9 It ends with knowing your revenue streams
- 28. The Value Proposition Canvas ASU Startup School / Stage 2.3
- 29. Think Outside the Box Begin by writing your value proposition. For whom are you creating value? Brainstorm a list of potential customers for your product or service.
- 30. Finding your Value Proposition through your Customer
- 31. Value Proposition Canvas
- 32. Download & Fill out the Value Proposition Canvas : http://mightywisemedia.com/media/VP-Canvas-Triggers_B1.pdf
- 33. Brainstorming; ideas are better with groups
- 34. Brainstorming Value ASU Startup School / Stage 2.4
- 35. What are all the ways your product creates value? List out all the ways your product creates value.
- 36. Creating Value for your Customer ASU Startup School / Stage 2.5
- 37. Brainstorm a “day in the life” of your Customer Select three customer groups from your brainstorm. Draw what a day looks like in the life of each group.
- 38. Benefits to Customers Now take a specific customer group and record the benefits that customers would gain from adopting your product or service Homework Guide: Follow notes below Facilitators Guide:
- 39. Importance of Benefits Now take your three customer groups and rank each on a scale of 1-10 for each of the benefits you created for the customers. Does any particular customer group stand out as the best for you to focus your time and resources?
- 40. Summary and Next Steps
- 41. What we will learn in the next 4 classes: • Find your Customer • Build your Product • Build a Profitable Company • Grow your Company
- 42. At the end of this course, you will have: • Completed many Iterations of the Business Model Canvas • Completed of a Successful 30-Second Elevator Pitch • Created of a Customer Discovery Analysis • Developed a Minimum Viable Product • Created of a Profitable Company • Understanding of a Fundable Business Plan • Have tools to grow your company
- 43. Here is a list of all additional resources http://www.ideou.com/pages/design-thinking-resources http://www.ideou.com/pages/brainstorming http://www.ideou.com/pages/ideation-method-mash-up http://www.ideou.com/blogs/inspiration https://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf https://upload.wikimedia.org/wikipedia/commons/1/10/Business_Model_Canvas.png http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf .
Hinweis der Redaktion
- Homework Guide: No notes here. Facilitators Guide: This should be the slide on the screen, when students enter the room.
- Homework Guide: No notes needed Facilitators Guide: Share the following as things they will be able to do: Understand the Business Model Canvas Define the value proposition in your business model Share who your customer is and what’s important to them Understand the basics of brainstorming Learn to get out of the building, observe, share ideas, iterate
- Homework Guide: No notes needed, follow Facilitators Guide below Facilitators Guide: Spend a couple minutes discussing each question: Do you have an idea to move forward in this class? What methods have you tested your idea? What feedback do you have on your idea? How have you tested your idea so far? Or What methods have you used to test your idea?
- Homework Guide: No notes needed Facilitators Guide: Startup School is a 6-part series to help entrepreneurs learn the fundamentals of entrepreneurship. At the end of this series, Entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch. Have completed the Business Model Canvas, Customer Discovery, Built or Identified an MVP and Understand the Cost and Revenue needed to be successful. Finally, we will translate all of this into a Business Plan to execute against.
- Homework Guide: No action required Facilitators Guide: Action Required DELETE OR “UPDATE WITH YOUR BIOGRAPHY” Who am I? REPLACE MY BIO HERE WITH YOUR BIOGRAPHY> Add your bio here for other Facilitators. In Facilitation Training, have Facilitators create their own bios.
- Homework Guide: Follow notes below Facilitators Guide: Overview of 6 Modules – 1. Overview is a chapter to introduce the concept of the simplified canvas. 2. Idea chapter is how to test your idea. 3. Customer is finding your customer. 4. Product is knowing that satisfies a need for that customer. 5. Profit is understanding the cost and pricing of your product or service. 6. Growth is all about growing your product or service.
- Homework Guide: Follow notes below Facilitators Guide: Building upon the Simplified Canvas
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on IDEA. Ask and have people write answers down to a handle on the content. Idea: What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on IDEA. Ask and have people write answers down to a handle on the content. Idea: What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on CUSTOMER. Ask and have people write answers down to a handle on the content. Customer Segments: For whom are we creating value? Who are our most important customers? Channels: Through which channels do our customer segments want to be reached? How are we reaching them now? How are our Channels integrated? Customer Relationships: What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on CUSTOMER. Ask and have people write answers down to a handle on the content. Customer Segments: For whom are we creating value? Who are our most important customers? Channels: Through which channels do our customer segments want to be reached? How are we reaching them now? How are our Channels integrated? Customer Relationships: What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on PRODUCT. Ask and have people write answers down to a handle on the content. Key Activities: What key activities do our value propositions require? Our Distribution channels? Customer Relationships? Revenue Streams? Key Resources: What key resources do our value propositions require? Distribution Channels? Customer Relationships? Revenue Streams? Awareness: How do we raise awareness about our company’s products and services? Evaluation. How do we help customers evaluate our organization’s Value Proposition? Purchase. How do we allow customers to purchase specific products and services? Delivery. How do we deliver a Value Proposition to the customer? After Sales. How do we provide post-purchase customer support? Key Partners: Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on PRODUCT. Ask and have people write answers down to a handle on the content. Key Activities: What key activities do our value propositions require? Our Distribution channels? Customer Relationships? Revenue Streams? Key Resources: What key resources do our value propositions require? Distribution Channels? Customer Relationships? Revenue Streams? Awareness: How do we raise awareness about our company’s products and services? Evaluation. How do we help customers evaluate our organization’s Value Proposition? Purchase. How do we allow customers to purchase specific products and services? Delivery. How do we deliver a Value Proposition to the customer? After Sales. How do we provide post-purchase customer support? Key Partners: Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on PROFIT. Ask and have people write answers down to a handle on the content. Key Activities: What key activities do our value propositions require? Our Distribution channels? Customer Relationships? Revenue Streams? Key Resources: What key resources do our value propositions require? Distribution Channels? Customer Relationships? Revenue Streams? Awareness: How do we raise awareness about our company’s products and services? Evaluation. How do we help customers evaluate our organization’s Value Proposition? Purchase. How do we allow customers to purchase specific products and services? Delivery. How do we deliver a Value Proposition to the customer? After Sales. How do we provide post-purchase customer support? Key Partners: Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform?
- Homework Guide: Follow notes below Facilitators Guide: Here are some questions to prompt the class on PROFIT. Ask and have people write answers down to a handle on the content. Cost Structure: What are the most important costs inherent in our business model? Which key resources are most expensive? Which key activities are most expensive? Revenue Streams: For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenues?
- Homework Guide: Follow notes below Facilitators Guide: Now as we have begun to explore the Business Model Canvas and how it advances the Simplified Canvas, we can take a deeper dive into how it all works together.
- Hand out Canvas to classroom or download here online.
- Homework Guide: Follow notes below Facilitators Guide: Click on picture to play video. They’ve seen this video in class 1, yet needs repeated for new students and to drive home the importance.
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service.
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing.
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing. Channels – Understand how to find your customer
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing. Channels – Understand how to find your customer Relationships – Understand how to keep your customers
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing. Channels – Understand how to find your customer Relationships – Understand how to keep your customers 5. Key Activities - Understand what your key activities are
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing. Channels – Understand how to find your customer Relationships – Understand how to keep your customers Key Activities - Understand what your key activities are Key Resources – Understand what key resources you need
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing. Channels – Understand how to find your customer Relationships – Understand how to keep your customers Key Activities - Understand what your key activities are Key Resources – Understand what key resources you need Key Partners – Understand what key partners you need
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing. Channels – Understand how to find your customer Relationships – Understand how to keep your customers Key Activities - Understand what your key activities are Key Resources – Understand what key resources you need Key Partners – Understand what key partners you need Cost Structure – Understand your cost: fixed & variable
- Homework Guide: Follow notes below Facilitators Guide: Value Proposition – It starts with Value and How your idea will deliver this to your customer through your product or service. Customer Segmentation – In any business, understanding your customer is the most important thing. Channels – Understand how to find your customer Relationships – Understand how to keep your customers Key Activities - Understand what your key activities are Key Resources – Understand what key resources you need Key Partners – Understand what key partners you need Cost Structure – Understand your cost: fixed & variable Revenue Streams - It ends with knowing your revenue streams
- Homework Guide: Follow notes below Facilitators Guide: So now that you have completed the Business Model Canvas, I suggest you practice with your canvas and your ideas to get a better understanding. Yet, let’s give you another tool
- Homework Guide: Follow notes below Facilitators Guide:
- Homework Guide: Follow notes below Facilitators Guide: Click on image to go to segment.
- Homework Guide: Follow notes below Facilitators Guide: Click on image to go to segment.
- Homework Guide: Follow notes below Facilitators Guide: Please print before class, so you can hand out at this point.
- Homework Guide: Follow notes below Facilitators Guide: Review List and then Click on image to go to segment, review page while there.
- Homework Guide: Follow notes below Facilitators Guide: How to create Brainstorming with Value.
- Homework Guide: List out all the ways your product creates value. Facilitators Guide: What are all the ways your product creates value? In groups of 3, list out all the ways your product creates value.
- Homework Guide: Follow notes below Facilitators Guide: Creating Value for your Customer
- Homework Guide: Follow notes below Facilitators Guide: Brainstorm a “day in the life” of your Customer Select three customer groups from your brainstorm. Draw what a day looks like in the life of each group.
- Homework Guide: Follow notes below Facilitators Guide: Benefits to Customers Now take a specific customer group and record the benefits that customers would gain from adopting your product or service
- Homework Guide: Follow notes below Facilitators Guide: Importance of Benefits Now take your three customer groups and rank each on a scale of 1-10 for each of the benefits you created for the customers. Does any particular customer group stand out as the best for you to focus your time and resources?
- Homework Guide: Follow notes below Facilitators Guide: Summary and Next Steps
- Homework Guide: Follow notes below Facilitators Guide: What we will learn in the next 4 classes: Find your Customer Build your Product Build a Profitable Company Grow your Company
- Homework Guide: Follow notes below Facilitators Guide: At the end of this course, you will have: Completed many Iterations of the Business Model Canvas Completed of a Successful 30-Second Elevator Pitch Created of a Customer Discovery Analysis Developed a Minimum Viable Product Created of a Profitable Company Understanding of a Fundable Business Plan Have tools to grow your company
- Homework Guide: Follow notes below Facilitators Guide: Here are some materials not required in the course, yet may be substantive. Dive deeper on areas you want to know more. Be prepared to share one thing you learned with the class from additional materials.
- THE END