Millions of players consume or create content related to EA’s video games every day. For EA, managing this content using traditional content management systems and databases had become increasingly difficult. The environments in which this content was created, stored and consumed kept growing in number and complexity. EA’s ability to reliably connect individual players with the content that mattered most to them remained elusive.
In response EA has set about changing its approach to the creation, classification and distribution of digital content. This has entailed structurally modelling and semantically describing EA's digital content. This approach has allowed EA to forge an entity-based understanding of available content to provide the right information to the right player at the right time.
This SEMANTiCS 2017 keynote presentation, delivered by Eamonn Glass and Aaron Bradley, describes how this journey was initiated at EA, the challenges encountered and how they were overcome, and how linked data will play a key role in EA's digital future.