Project Presentation of SWOT Analysis of Mahindra

1. SWOT Of Mahindra
Presented By :
Mohd Aalam Husain
Lotus Institute Of Management, Bareilly1

2. Mahindra & Mahindra
 Category: Sedan. SUV’s, Two-wheelers
 Sector : Automobiles
 Tagline/ Slogen : Rise; Every 2 minutes a
Mahindra is born
 USP : Mahindra SUV’s have a stronghold in
the Indian commercial taxi market which have
good performance o tough terrains
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3. STP
 Segment : Complete automobile segment
including sedans & SUV’s
 Target Group : Young executives from the
upper-middle income bracket
 Positioning : A brand which promotes new
thinking, accepts no limits and drives positive
change
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4. Product Portfolio
 Brands :
1. Mahindra Bolero
2. Mahindra Renault Logan
3. Mahindra Scorpio
4. Mahindra Verito
5. Mahindra Xylo
6. Mahindra XUV
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5. Lotus Institute Of Management, Bareilly
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6. STRENGTH
1. Mahindra has been one of the strongest
brands in the Indian automobile market.
2. Mahindra group give employment to over
110,000 employees.
3. Excellent branding and advertising, and low
after sales service cost.
4. Sturdy SUV’s good for Indian roads and off-
road terrain.
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7. WEAKNESS
1. Mahindra’s partnership with Renault did not
live up to international quality standards
through their brand Logan.
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8. OPPORTUNITY
1. Developing hybrid cars and fuel efficient cars
for the future.
2. Tapping emerging markets across the world
and building a global brand.
3. Fast growing automobile market.
4. Growing in the market through electric car
Reva (controlling stake) and entry into two-
wheeler segments.
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9. THREATS
1. Government policies for the automobile
sector across the world.
2. Ever increasing fuel prices.
3. Intense competition from global automobile
brands.
4. Substitute modes of public transport like
buses, metro trains etc.
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10. Competition
1. Honda
2. Toyota
3. Nissan
4. Hyundai
5. Fiat
6. Mitsubishi
7. Maruti Udyog
8. Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford
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11. Lotus Institute Of Management, Bareilly
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