media work

1. Primary research into
target audience

2. Task target
In order to identify what people want to see in the
music video, I will collect data through primary
means such as questionnaires and interviews with
the focus group. Like many other things, there are
both advantageous and disadvantageous aspects to
primary researching.

3. Questionnaire
This form of primary research is easily accessible and provides concise
answers through the use of multiple choice questions. The data can be
obtained relatively quickly and consolidated into various forms such as
charts, graphs etc, which allows the researcher to obtain a large proportion
of data with access to larger audiences. However, when open ended
questions are utilised, the process can be significantly more time consuming.
Furthermore, the participants may sometimes lie or find it tiring to fill out.
Finally, no real emotion can be conveyed through a questionnaire.

4. Interview
Interview- Some advantages of this form of research is that the questions can
be more detailed resulting in more personal and in-depth responses much
more personal therefore more in-depth responses. However, the usefulness of
this is largely dependant on the interviewers' ability to interpret the answers.
Also, there is a higher response rate compared to other forms of research and
the researcher can feel comfortable not having to present themselves to large
group. The disadvantages of interviews are that: they can be arduously time
consuming; a small number of interviews won’t be a good representation of a
larger audience distribution and the results are open to interpretation.

5. I will be using a focus group and some questionnaires
to obtain data regarding what my target audience
wants to see. Through this method I can engage with
the targeted consumers and acquire opinionated and
personal answers. The questionnaire will aid in a
reduction of contemplation for what I will need to
include in the video, furthermore, the results can be
displayed as graphs, charts etc which will be a good
depiction of a larger audience.

6. QUESTIONNAIRE RESULTS
Question 1: What media do you use on a day-to-day basis?
• Internet – 8/8
• Magazines – 1/8
• TV – 3/8
• Images - 4/8
• Music – 6/8
• Other – 0/8

7. Question 2: How often do you use media in a day?
• 10-30 minutes – 0/8
• 1 – 2 hours – 1/8
• 2 – 5 hours 5/8
• 5+ Hours 2/8
Question 3: What do you enjoy about the media in which you use?
• Entertaining – 7/8
• Relaxing – 4/8
• Informative – 2/8
• Inspiring – 5/8
• Other – 0/8

8. Question 4:
What aspects of media do you enjoy?
• Genre – 2/8
• Imaging – 5/8
• Editing – 3/8
• Sound – 7/8
• Narrative – 2/8
• Other - 0/8

9. Question 5:
If you could choose, what more would you want from the media that
you use? (Open-ended question)
When asked this question, my target audience’s response overall was that
they wanted it to be faster, have less advertisement and more free content.
For example one answer was ‘More access to free media’ and another was
‘Faster internet’.

10. Question 6
What genre of music do you listen to and/or watch?
This question allowed me to point
out what type of music my
consumer audience are listening to
and be aware of what they expect
from music videos. The data
obtained informs us that although
the audience did enjoy a wide
range of genres, most people
opted for ‘pop’, ‘indie rock’ and
‘RnB’.

11. Question 7
Do you think the success of music relies heavily on the presence of
a music video?
This question gives us an insight
of how relevant people actually
think a music video is to the
songs prosperity. The data is a
clear conveyance of individuals
deeming a music video necessary
for the song to be triumphant, as
19 out of the 20 questioned
people voted yes.

12. Question 8
Do you prefer when music videos follow a story/ narrative to match
the lyrics?
To further assist me and my group in the
production of our music video, we
believed acknowledging if audiences
prefer music videos that depict, serve
meaning and/or intensifies. The results
generally tell us that people were in favour
of videos following a narrative.