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Introduction to Social Media for Small Business

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Anne Adrian
Anne Adrian

Presentation given April 14, 2009

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Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009
Where to begin? Pick 1, 2, or 3.
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
Social media is not about the tools & the technology flickr.com/photos/nycarthur/2489426482/
Social Media Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.en.wikipedia.org/wiki/Social media
Use a “start page”
Listen flickr.com/photos/joyoflife/23724427/
Google Alerts Know what people are sayinggoogle.com/alerts
Know what people are saying search.twitter.com/ Twitter Searches
Connect & build relationships
Go where the people are flickr.com/photos/mcgarry/111003432/
Try Explore LearnParticipate by DOING flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/
Facebook Account
Facebook Page
Facebook Group
Facebook Lists Divide friends into categories
FacebookAdvertisements
Integration of communities Twitter Facebook LinkedIn
Discussion and examples using social media Sandy Toomers twitter.com/toomerscoffee Heath Cates twitter.com/heathcates
Google me Anne Adrian blog.anneadrian.com aadrian@auburn.edu Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa
Resources RSS in Plain English, a video introduction to using news readers from Common Craft http://www.commoncraft.com/rss_plain_english Engaging Communities on their on Turf: Secrets of Social networkers http://connect.extension.iastate.edu/p79426457/
Resources Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/ Use a newsreaderblog.aafromaa.com/2007/05/how-to-use-news-reader.html Beginner’s Guide to Social Media in Extension icollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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Introduction to Social Media for Small Business

  • 1. Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009
  • 2. Where to begin? Pick 1, 2, or 3.
  • 3. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.”Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
  • 4. Social media is not about the tools & the technology flickr.com/photos/nycarthur/2489426482/
  • 5. Social Media Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.en.wikipedia.org/wiki/Social media
  • 6. Use a “start page”
  • 8. Google Alerts Know what people are sayinggoogle.com/alerts
  • 9. Know what people are saying search.twitter.com/ Twitter Searches
  • 10. Connect & build relationships
  • 11. Go where the people are flickr.com/photos/mcgarry/111003432/
  • 12. Try Explore LearnParticipate by DOING flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
  • 13. Define your goals blog.k1v1n.com/2008/10/defining-freerange-enterprise.html flickr.com/photos/tomoski/2688883653/
  • 17. Facebook Lists Divide friends into categories
  • 19. Integration of communities Twitter Facebook LinkedIn
  • 20. Discussion and examples using social media Sandy Toomers twitter.com/toomerscoffee Heath Cates twitter.com/heathcates
  • 21. Google me Anne Adrian blog.anneadrian.com aadrian@auburn.edu Twitter: aafromaa delicious: aafromaa AIM: aafromaa Slideshare: aafromaa Flickr: aafromaa YouTube: aafromaa
  • 22. Resources RSS in Plain English, a video introduction to using news readers from Common Craft http://www.commoncraft.com/rss_plain_english Engaging Communities on their on Turf: Secrets of Social networkers http://connect.extension.iastate.edu/p79426457/
  • 23. Resources Feeding Frenzy eXtension 30-Minute recording by Beth Raney, connect.extension.iastate.edu/p51525211/ Use a newsreaderblog.aafromaa.com/2007/05/how-to-use-news-reader.html Beginner’s Guide to Social Media in Extension icollaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
  • 24. This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Hinweis der Redaktion

  1. Introduction to Using Social Media in Small Business Anne Mims Adrian blog.anneadrian.com aadrian@auburn.edu April 14, 2009 This work is licensed under the Creative Commons Attribution-Noncommercial 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  2. You realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up.You are true professional, and you don’t want to get caught now knowing your industry, your area of expertise.http://www.flickr.com/photos/rambleon/2384382498/in/set-72157604099911780Attribution-Noncommercial-Share Alike 2.0 GenericShare —Remix — Under the following conditions:Attribution. Noncommercial.