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Amsterdam | July 2013 | zanox | Thomas Joosten, CEO
Hello World!
The consumerization of e-commerce in an
omni channel worl...
HISTORY & MILESTONES
• > 4,200 Advertiser
• > 5 billion e-commerce
transactions per year
• > 50% Reach of European
Online Users
• Global networ...
THE CAB DRIVER
THE CAB DRIVER
MY OWN EXPERIENCE
KITEHIGH
LOOKING FOR SURFBOARD
8
ONLINE SURFSHOP
9Berlin | 2013 | zanox | Company Presentation
SEE THE SURFBOARD...
10
WINDFINDER ON IPAD
WHERE DO I GO FOR LAST STATS...
MAIL ON MY IPHONE
What’s your
favorite app?
bit.ly/119VkLB
Pleased to meet you
VATIKAN 2005
VATIKAN 2013
JOOSTEN 2005
14.0 %
5.0 %
May 2013
May 2012
SHARE M-COMMERCE REVENUE
M-COMMERCE PER COUNTRY
M-COMMERCE PER COUNTRY (MAY 2013)
0 %
2 %
4 %
6 %
8 %
10 %
12 %
14 %
16 %
18 %
0% 100% 200% 300% 400%
Sharem-commercereven...
DEVICE SHARE PER COUNTRY IN VIEWS
TRAFFIC THROUGH MOBILE DEVICES
0%
5%
10%
15%
20%
25%
2011 2012 2013
Consumer Spending
Online
305 € B
5 € Billion
EUROPEAN E-COMMERCE 2012
FUTURE OF EUROPEAN E-COMMERCE?
+ 12 %
EUROPEAN E-COMMERCE 2012-2016
CONSUMER BUYING JOURNEY
Source: IBM Retail - youtube
MULTI CHANNELATTRIBUTION
40.3%
15.8%
14.2%
11.2%
18.5%
0%
10%
20%
30%
40%
50%
Budget Allocation
/ ROI
Higher
Accountabilit...
WHO GETS WHICH PART OF THE CAKE?
32
Source: ECC/Hybris-Studie
60 % OF CONSUMER SPEND IS ORIGINATED ONLINE
STORES
ONLINE SHOPS
PC/LAPTOP
ONLINE SHOPS
SMARTPHON...
FUTURE OF SHOPPING – MOBILE PAYMENT
Closing the loop
“ IT IS NOT THE STRONGEST BUT THE MOST
ADAPTABLE TO CHANGE” DARWIN
WYWY.COM – TV AD SYNCHRONIZATION
PREIS24.DE – PRICE COMPARISON TO TV
CASE STUDY: DEBENHAMS ONLINE AND OFFLINE
• Exclusive 10% off via
affiliate coupon app
• Redeemed at point of
sale in store...
WINNER
OF INNOVATION
IN AFFILIATE
MARKETING
UTILISING
GEO-BASED
VOUCHER
CODES
DRIVING
MOBILE
TO IN-STORE
CASE STUDY: DEBEN...
M.FREO.NL
Berlin | 2013 | zanox | Company Presentation
UPCLOAD – THE ONLINE SHOPPING
ASSISTANT
SHOPKICK.COM – REAL-‐WORLD
SHOPPING APP
AKLAMIO – AWARDING FRIENDS
RECOMMENDATIONS
What can
you do?
CONTACT
Thomas Joosten
CEO
ZANOX.de AG | Stralauer Allee 2 | 10245 Berlin
+49-30-509 691-8001|
thomas.joosten@zanox.de | w...
FACTS & FIGURES
Mobile Commerce VolumeAnnual Revenue zanox Group 460 Million EUR
Number of Transactions > 90 Million per y...
WINDFINDER MY FAVOURITE WEBSITE
The Consumerisation of E-commerce - Thomas Joosten. Zanox
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The Consumerisation of E-commerce - Thomas Joosten. Zanox

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The Consumerisation of E-commerce - Thomas Joosten. Zanox

  1. 1. Amsterdam | July 2013 | zanox | Thomas Joosten, CEO Hello World! The consumerization of e-commerce in an omni channel world Thomas Joosten 2 July 2013
  2. 2. HISTORY & MILESTONES
  3. 3. • > 4,200 Advertiser • > 5 billion e-commerce transactions per year • > 50% Reach of European Online Users • Global network of innovative publishers ZANOX – EUROPE„S NO. 1 NETWORK
  4. 4. THE CAB DRIVER
  5. 5. THE CAB DRIVER
  6. 6. MY OWN EXPERIENCE
  7. 7. KITEHIGH
  8. 8. LOOKING FOR SURFBOARD 8
  9. 9. ONLINE SURFSHOP 9Berlin | 2013 | zanox | Company Presentation
  10. 10. SEE THE SURFBOARD... 10
  11. 11. WINDFINDER ON IPAD
  12. 12. WHERE DO I GO FOR LAST STATS...
  13. 13. MAIL ON MY IPHONE
  14. 14. What’s your favorite app?
  15. 15. bit.ly/119VkLB
  16. 16. Pleased to meet you
  17. 17. VATIKAN 2005
  18. 18. VATIKAN 2013
  19. 19. JOOSTEN 2005
  20. 20. 14.0 % 5.0 % May 2013 May 2012 SHARE M-COMMERCE REVENUE
  21. 21. M-COMMERCE PER COUNTRY
  22. 22. M-COMMERCE PER COUNTRY (MAY 2013) 0 % 2 % 4 % 6 % 8 % 10 % 12 % 14 % 16 % 18 % 0% 100% 200% 300% 400% Sharem-commercerevenue YoY m-commerce revenue growth
  23. 23. DEVICE SHARE PER COUNTRY IN VIEWS
  24. 24. TRAFFIC THROUGH MOBILE DEVICES 0% 5% 10% 15% 20% 25% 2011 2012 2013
  25. 25. Consumer Spending Online 305 € B 5 € Billion EUROPEAN E-COMMERCE 2012
  26. 26. FUTURE OF EUROPEAN E-COMMERCE?
  27. 27. + 12 % EUROPEAN E-COMMERCE 2012-2016
  28. 28. CONSUMER BUYING JOURNEY Source: IBM Retail - youtube
  29. 29. MULTI CHANNELATTRIBUTION 40.3% 15.8% 14.2% 11.2% 18.5% 0% 10% 20% 30% 40% 50% Budget Allocation / ROI Higher Accountability for Marketing Budgets Audience Insights Understanding Online/Offline Media Interactions Understanding how Digital Channels work together Value of accurately attribution credits to various marketing channels Source: E-consultancy Digital Marketing Excellence May 2013
  30. 30. WHO GETS WHICH PART OF THE CAKE? 32
  31. 31. Source: ECC/Hybris-Studie 60 % OF CONSUMER SPEND IS ORIGINATED ONLINE STORES ONLINE SHOPS PC/LAPTOP ONLINE SHOPS SMARTPHONE PRINT CATALOGUES
  32. 32. FUTURE OF SHOPPING – MOBILE PAYMENT
  33. 33. Closing the loop “ IT IS NOT THE STRONGEST BUT THE MOST ADAPTABLE TO CHANGE” DARWIN
  34. 34. WYWY.COM – TV AD SYNCHRONIZATION
  35. 35. PREIS24.DE – PRICE COMPARISON TO TV
  36. 36. CASE STUDY: DEBENHAMS ONLINE AND OFFLINE • Exclusive 10% off via affiliate coupon app • Redeemed at point of sale in store • Tracked to Debenhams‟ database • Attributed to affiliate channel • Affiliates credited with commission
  37. 37. WINNER OF INNOVATION IN AFFILIATE MARKETING UTILISING GEO-BASED VOUCHER CODES DRIVING MOBILE TO IN-STORE CASE STUDY: DEBENHAMS Debenhams managed to integrate online and offline channels in a way which was innovative and brave proving that affiliate marketing can drive people into stores and generate a clear return on investment. THE RESULTS • Drove footfall with 57% of sales occurring in-store • 70% of new email addresses by affiliate channel • Provided strong test and learn for multi-channel ROI
  38. 38. M.FREO.NL Berlin | 2013 | zanox | Company Presentation
  39. 39. UPCLOAD – THE ONLINE SHOPPING ASSISTANT
  40. 40. SHOPKICK.COM – REAL-‐WORLD SHOPPING APP
  41. 41. AKLAMIO – AWARDING FRIENDS RECOMMENDATIONS
  42. 42. What can you do?
  43. 43. CONTACT Thomas Joosten CEO ZANOX.de AG | Stralauer Allee 2 | 10245 Berlin +49-30-509 691-8001| thomas.joosten@zanox.de | www.zanox.com
  44. 44. FACTS & FIGURES Mobile Commerce VolumeAnnual Revenue zanox Group 460 Million EUR Number of Transactions > 90 Million per year Yearly Generated Sales Volume > 5 Billion EUR Mobile Transactions > 4.5 Million Mobile Commerce Volume > 300 Million EUR
  45. 45. WINDFINDER MY FAVOURITE WEBSITE

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