Is it Axle Grease? Or Peanut Butter? If you have an idea, an IP, a product, or a full blown suite of products, you may be sitting on a goldmine. Productisation is the art of packaging what you sell (or could sell) in ways that optimize your potential market, improve your margins, and your bottom line. This interactive, hands-on session will create a case study from YOUR ideas. Come prepared to see your products in a completely new light.

1. Is It Axle Grease or Peanut Butter? Productization for Fun & Profit

3. Only 3 Ways to Improve Sales Sell more of it Sell it to more people Sell more stuff

5. Case Study Backup Services

9. Without changing a single process or product spec MedServe – mission critical back up services for physicians, dentists, counselors, and the legal profession

10. Become the Brand Leader … in medical/dental (and/or) legal/accounting backup services

11. So What, Gillian? That’s Just Marketing Copy

12. Ok, let’s try it again….

22. Step 4 – Repackage Rinse Repeat

28. [email_address] Twitter: @SEOmom SPECIAL09