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Monetising User Generated Content - Alicia Navaro/Skimbit
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Monetising User Generated Content - Alicia Navaro/Skimbit
1.
Monetising user generated
content whilst keeping the user (and the money makers) happy Alicia Navarro Joe Stepniewski
2.
User Generated Content
(UGC) is like the wind …
3.
4.
e.g. News &
Comments on Digg
5.
e.g. Photos on
Flickr
6.
e.g. Travel Knowledge
on Wikitravel
7.
e.g. Reviews on
Reevoo
8.
9.
10.
Momlogic added a
community via Ning
11.
Mydeco added a
custom room planner
12.
Wedding TV added
a decision tool via Skimbit
13.
AWHosts added reviews
via wordpress plugin
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
CPM / CPC
29.
30.
31.
Content Rewriters /
Ad Injectors
32.
33.
34.
35.
36.
37.
Affiliate Marketing
38.
39.
Affiliates - Coupons
40.
41.
Affiliates - Cashback
42.
43.
Affiliates –
Cookie Rewriters
44.
45.
46.
47.
48.
How to monetise
UGC with affiliate marketing?
49.
Youtube just launched
affiliate links
50.
Spout Movies
51.
Skimbit.com’s social decision-making
tool
52.
53.
54.
55.
Monetisation methods summarised
Method Users Commercials Display / CPC Link Injectors User Profiling Affiliate Marketing - Cashback - Coupons - Post Impression Cookies - MUGIC
56.
57.