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How To Manage A Successful Affiliate Programme - Graham Keen/Buy A Gift, Zak Edwards/Prezzybox

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How to Manage a Successful Affiliate Programme : Strategies from Award Winning Affiliate Managers Graham Keen Zak Edwards
The Basics
What is affiliate marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search and Affiliates Natural Listings PPC listings
Paid search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Natural search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Marketing in the mix
Preparing
Preparing your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up an affiliate program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advantages Affiliate Marketing – Merchants Survey Report 2007. Produced by E-Consultancy and Buy.at In house Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who will run it? Advantages to both In-house Network / Agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up an affiliate program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sale of DVD Player: £200 Affiliate commission at 10%: £20 Network Override (30% of £20): £6 Total cost of sale: £26 / 13%
Setting commission levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management
Running an affiliate program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are affiliates? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linking & Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentivise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Become an affiliate ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Manage a Successful Affiliate Programme Q&A

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