Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Audience feedback
1. 3. What have you learned from
your Audience Feedback
By Lucy Hughes
2. Audience Feedback: Documentary
- Once we had completed our documentary
we carried out detailed audience feedback
to gain objective feedback on the products
we had produced.
- The audience feedback we conducted were
focus groups and questionnaires. With the
questionnaires we summarised the results
and placed them in a pie-chart format to
make them easier to read and analyse.
3. Audience Feedback: Documentary
The music is appropriate and relates
to the topic
strongly agree
agree
neutral
disagree
strongly disagree
From our audience feedback research
we found that 50% of our viewers
thought the music used during our
documentary was appropriate and
related to our topic which was girls
maturing too quickly, whereas only
10% were neutral. This is positive
feedback on the type of music we used
as it shows that 90% of viewers
thought it was appropriate which
infers that we made an appropriate
music choice which fitted with the
documentary. This is the feedback we
expected as we did believe that the
music we had chosen fitted well with
the theme of the documentary, so we
were pleased that our audience
agreed.
4. Audience Feedback: Documentary
The picture quality was clear and
consistant throughout
strongly agree
agree
neutral
disgaree
strongly disagree
On whether the picture quality was
clear and consistent throughout the
views of the audience are very
widespread with 20% either strongly
disagreeing or disagreeing. We were
quite surprised by this section of
results as we believed that the picture
quality of our documentary was
relatively high as we re-filmed many
parts to make sure they were as high
a quality as possible. However, 70%
did agree with the question which
was pleasing as we did believe that
the picture quality was clear and
consistent throughout as there were
no parts where you couldn’t see the
images on the screen.
5. Audience Feedback: Documentary
The interviews were relavent and
insightful
strongly agree
agree
neutral
disagree
strongly disagree
When conducting our Audience
Feedback questions we hoped that
this question would come back with
high results as we believed that in
our documentary the interviews we
conducted were relevant and
insightful and it was pleasing for this
view to be reciprocated by the
audience. 50% strongly agreed and
50% agreed that our interviews
were relevant and insightful which
shows our main aim was achieved as
we wanted our interviews to stand
out and be the main feature in our
documentary and from our audience
research findings it implies that this
aim was achieved.
6. Audience Feedback: Documentary
The voice over was clear and used
appropriately
strongly agree
agree
neutral
disagree
strongly disagree
We were slightly surprised by the
results regarding the voiceover. The
reason for this is because we believed
that our voiceover was used
appropriately as we only used it in
certain parts of the documentary where
individuals were introduced or to read
out facts, yet this view was not
reciprocated by the audience as only
50% either agreed or strongly agreed
that our voiceover was clear and used
appropriately which shows that half of
our audience were not satisfied with the
sound quality of the voice over or the
way it was used. It infers that if were to
improve our documentary one of the
main features we would need to focus
on would be the clearness of the
voiceover.
7. Audience Feedback: Documentary
The text can easily be read and
understood
strongly agree
agree
neutral
disagree
strongly disagree
We were pleased with regards to
the response to whether the text
can easily be read and
understood as from the start we
made sure that our statistics
could be read clearly and we even
blurred the background image at
points to make the text as clear as
possible. 80% of the audience
agreed or strongly agreed which
shows that our views
corresponded with the
audiences’ views with the fact
that throughout the documentary
the text was easily accessible to
read and understand.
8. Audience Feedback: Documentary
The topic of the documentary is clear
strongly agree
agree
neutral
disgree
strongly disagree
We were extremely pleased with
the results for this question as our
main aim throughout the whole
process was getting the theme of
our topic across in the
documentary and from these
audience feedback results it
showed that we achieved that
with 100% either strongly
agreeing or agreeing. It infers that
our documentary was easy to
follow and the topic was easily
understandable and present
throughout the documentary
which was our main focus. It’s
pleasing that again our thoughts
on the topic of the documentary
being clear were reciprocated by
the audience.
9. Audience Feedback: Documentary
The interviews were set up in a
professional manner
strongly agree
agree
neutral
diagree
strongly agree
Likewise with the whether or not
the interviews were relevant or
insightful question we were pleased
with the results to this question
with 100% of our audience
agreeing or strongly agreeing that
our interviews were set up in a
professional manner. We did almost
expect the feedback for this
question to correspond with our
views because we followed the
codes and conventions of
interviews and the way they should
be set up and conducted therefore,
it was highly likely that they would
come across looking professional as
we had carried out our research on
how to conduct interviews in a
professional manner. We were very
pleased that the professionalism of
our interviews was noticed by the
audience.
10. Audience Feedback: Magazine
Article
Can you link the Double Page Spread to the Radio
Trailer and Documentary?
Strongly Agree
Agree
Neutral
Dis agree
Strongly Dis agree
From our audience feedback we were
very pleased with the response to this
question as it showed to us that our
main aim of linking the three products
was achieved as 91% of our audience
either strongly agreed or agreed that
our three products linked together. With
regards to this question we did expect
the response to be in agreement with
our views as each product has an
element of the other one it, this was a
crucial aim for us as we wanted
continuity between our three products
and the response from our audience
feedback shows that we achieved this.
11. Audience Feedback: Magazine
Article
Do you think the Colour Scheme is suitable?
Strongl y Agree
Agree
Neutra l
Di s a gree
Strongl y Di s a gree
The response we had to this question
was expected as we believed that our
colour scheme was suitable for our
target audience as we left it quite
neutral as our target audience was both
young girls and parents therefore, we
needed to ensure it was appealing to
both groups, and with 62% of our
audience agreeing I believe we achieved
this aim. However, if we were to
improve our double page spread the
colour scheme would be something we
could focus on as a proportion of our
audience weren’t 100% satisfied with
our colour scheme, therefore, we would
look at improving it so it appealed to
everyone.
12. Audience Feedback: Magazine
Article
Do you think the layout of the Double Page Spread
is professional?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
With regards to the response to this
question we were very pleased as one of
our main aims was to create a
professional looking product and we
hoped we had and from these results it
shows that this view was reciprocated
by the audience with 85% of our
audience being in strong agreement and
agreement that our double page spread
was professional. This response was
hopefully expected as we had
researched magazine articles to ensure
that our final product looked as
professional as possible by following
the codes and conventions of real media
magazines. The results are somewhat
surprising with the fact that 7%
disagreed and didn’t think our DPS was
professional as we did follow all the
codes and conventions of professional
magazines.
13. Audience Feedback: Magazine
Article
Are the Images of good quality?
Strongl y Agree
Agree
Neutra l
Di s a gree
Strongl y Di s a gree
The main focus of our Double Page
Spread is the article, this is why we
included a specific question as to
whether the article was relevant in our
audience feedback as we wanted to
know the audiences’ opinion on the
magazine article. From the pie chart we
can see that the magazine article was
rated very highly with 89% of our
audience either strongly agreeing or
agreeing. This was very positive
feedback for us as it showed that our
article which was the main focus of our
double page spread was effective and
was relevant to the overall theme of all
three of our topics.
14. Audience Feedback: Magazine
Article
Are the Images of good quality?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We were quite surprised by the
feedback for this question as the results
are extremely varied. When we were
producing our DPS we believed we
chose high quality images to use on our
article, although 61% of our audience
either agreed or strongly agreed with
this there was still a high proportion
who didn’t believe that our images were
of high quality with 39% either strongly
disagreeing, disagreeing or neutral. This
feedback infers that if we were to
improve our DPS one of the main
features we’d need to look at would be
improving the quality of the images as
that was one of the main areas where
our audience feedback showed we had
lacked.
15. Audience Feedback: Radio Trailer
Do you understand what the radio trailer is
about?
12
10
8
Strongly Agree
Agree
6
Neutral
4
Disagree
Strongly Disagree
2
0
Strongly
Agree
Agree
Neutral
Disagree
Strongly
Disagree
The feedback for this question is quite
varied, however, we were pleased that
the majority of our audience agreed or
strongly agreed with the question
implying that they did know what the
radio trailer was about. Although 4
people didn’t quite grasp what the radio
trailer was about which was quite
surprising to us because when we made
the radio trailer we thought that it was
clear that the main aim was promoting
the documentary as it included various
clips from the actual documentary. This
shows that if we were to improve our
radio trailer one thing we would need to
work on is making the radio trailer
more understandable to the audience.
16. Audience Feedback: Radio Trailer
Would you say the radio trailer flows?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We were very pleased with the audience
feedback from this question as it shows
that 76% of our audience strongly
agreed that the radio trailer flowed, this
was very important to us as we didn’t
want the radio trailer to be jerky we
wanted it to all flow into one with the
different clips merging together, and
from this feedback it seems that we
achieved this. Although, 8% disagreed it
gives us something to work on again as
to these individuals maybe parts were a
bit jerky so we could work on
improving that to ensure that the whole
radio trailer flows fluently.
17. Audience Feedback: Radio Trailer
Is the music appropriate?
14
12
10
Strongly Agree
8
Agree
6
Neutral
4
Disagree
2
Strongly Disagree
0
Strongly
Agree
Agree
Neutral
Disagree
Strongly
Disagree
The majority of our audience thought
that our music was appropriate with 15
either agreeing or strongly agreeing.
This was very pleasing to us as we
decided to use the same music as we
used in the documentary to ensure that
there was continuity between the two
products and from this feedback it
suggests that our music choice was
appropriate. Although, 3 individuals
were neutral on their opinion and 2
strongly disagreed, this infers that
maybe the music wasn’t as appropriate
for the radio trailer as it was for the
documentary, however, as a group we
wouldn’t change the music as we
wanted to keep the link between the
two products and one way we did this
was through the use of music.
18. Audience Feedback: Radio Trailer
Would you be able to link the radio trailer to the
documentary?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
From the audience feedback there was
quite mixed views on this question which
we as a group were quite surprised about
because we thought you could easily link
the two products together. Even though
62% of our audience agreed or strongly
agreed that our two products linked there
was still a small proportion who didn’t
believe that there was a link between the
two products which is disappointing. With
34% either having a neutral opinion,
disagreeing or strongly disagreeing it
shows that our main aim of making a link
between the radio trailer and
documentary was not as successful as
we’d hoped as a small proportion of the
audience didn’t see the link. It implies that
if we were to improve the product this is
something we’d need to focus on to ensure
that in the end all our audience are able to
link the radio trailer to the documentary.
19. Audience Feedback: Radio Trailer
Does it sound clear and consistent?
18
16
14
12
Strongly Agree
10
Agree
8
Neutral
6
Disagree
4
Strongly Disagree
2
0
Strongly
Agree
Agree
Neutral
Disagree
Strongly
Disagree
We were pleased with the response to this
question with the majority of the audience
agreeing that the sound throughout the
radio trailer was clear and consistent. We
did really focus on the sound during the
radio trailer as unlike the documentary
there’s nothing to distract you from the
sound quality as with the radio trailer you
aren’t watching anything it’s just your
ears, therefore, making the sound clear
and consistent was one of our main aims
which from this audience feedback we
seemed to achieve. Even though some of
our audience disagreed and were neutral
on their opinion the majority agreed with
the view that our sound was clear and
consistent, suggesting that our aim was
achieved.
20. Audience Feedback: Radio Trailer
Are the clips appropriate?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The feedback we received for this question
was very positive, which we as a group
were pleased about. 85% of our audience
agreed or strongly agreed that the clips we
chose to feature in our documentary were
appropriate, this infers that the clips we
selected were the correct clips to feature
in our documentary as our audience didn’t
think any of the clips featured were out of
place or not fitting for the theme of the
radio trailer. However, 10% of our
audience didn’t think the clips were
appropriate and if we were to improve our
radio trailer we would carry out more
audience research to find out which clips
in particular were inappropriate for the
radio trailer and then from that try and
find more appropriate clips to ensure that
all our audience are satisfied with the clips
featuring in our radio trailer.