Côme Courteault (@c2prods) growth hacker at TheFamily, will explain WTF is growth hacking!!

1. #GHPARIS
WHAT THE F*** IS GROWTH HACKING?
CÔME COURTEAULT
GROWTH HACKER AT THEFAMILY
@C2PRODS

2. THE ELEPHANT IN
THE ROOM
Growth Hacking ≠ acquisition
Growth Hacking ≠ free

3. GROWTH HACKING
ISN’T WHERE YOU START
Before growth, do things manually. Do
your users love you? Do they share?
Talk to them, learn from them and make
sure you got an addictive product.

4. GROWTH IS AN
INVESTMENT
Validate your product / market fit first!
Then (and only then) invest in growth.
You can either invest time or money. Do
the right thing at the right time ;-)

5. START WITH SPENDING
SOME TIME
Be a killer at retention. Build viral loops
and referral mechanisms.
And don’t forget: everything starts with
activation. Onboarding is key!

6. AND THEN WORK YOUR
MAGIC (AND PAY)
“Free” acquisition: SEO, BizDev, smart
hacks, etc.
Paying acquisition: SEM, TV, display,
affiliation, etc.Or is it?

7. BEFORE YOU
SPEND SOME $$$
What is your customer lifetime value (CLV)?
average revenue per user
churn rate
x gross margin

8. THE RULE
Acquisition cost < CLV
So, as long as your acquisition cost is
inferior to your lifetime value, it’s OK.

9. DON’T KID YOURSELF
Don’t try to artificially elongate your
customer lifetime value.
Oh and btw, you’re not an accountant!
Spend time on growth, not on numbers.

10. IT’S ALL ABOUT
EXPERIMENTS
A growth hacker is someone who always
try new things. There are no limits.
A growth curve is not totally flat. It’s a
game of hide-and-seek to find new hacks.

11. KEEP IMPROVING THE AARRR
#1 Start here
(this one is special - business-specific)
#3 And here
#2 Then work here
#4 Finally there

12. ALWAYS HAVE A DASHBOARD

13. SO, GROWTH HACKING
= MARKETING?
Same goals. Different tools. It’s about
finding clever ways to generate revenue.
Don’t be afraid to spend money: hack the
paying channels too!

14. LET’S TALK!