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1
The Naked Truth: Product Development in Startups
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2
„Fastest-growing online marketing channel
outperforming, paid search, display & affiliate
marketing“
Quelle: A.T. Kearn...
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Quelle: A.T. Kearney, 2016
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Influencer Brands
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4
Influencer Brands
Research for InfluencerResearch for Brands
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4
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
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4
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
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4
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating
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4
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating...
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4
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating...
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4
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating...
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4
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating...
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5
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating...
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5
Influencer Brands
Research for InfluencerResearch for Brands
Data AccessMediakit
PricingPricing
NegotiatingNegotiating...
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Blogger
+12.500
Influencer
+22.000
Advertiser
400
Collaborations
15.000
b
„
8
Welcome to the Influencer Marketing Sh*t Show, Scott Wheaton, 08/2016
Right now, everyone and their mother is starti...
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9
b
Marketing channel Market winning technology
Affiliate
SEM
Retargeting
Blogs and Influencer
Social Media
???
10
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Stakeholders Storing and
Processing Data
Rich

Interfaces
b
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b
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Build
Learn
Measure
Product Development
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14
Build
Learn
Plan
Measure
Planning: Make it explicit
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15
Planning: Your Foundation of Success
b
16
Distraction vs. Focus
STARVE YOUR DISTRACTIONS
FEED YOUR FOCUS
b
17
Focus with OKRs
• Quarterly Planning
• Prioritization and Alignment
• Know What Not to Do
More details about OKRs her...
b
18
Ambitions vs. Reality
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8
Feature 9
Featu...
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19
Ambitions vs. Reality
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8
Feature 9
Featu...
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Reality into Planning
• Common understanding
• Be concrete; not abstract
• Be ambitious; but not crazy
b
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Create success and
avoid unnecessary failures
Reality into Planning
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22
Build: The Execution Part
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23
T-Shaped Developer
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24
T-Shaped Developer
• Product / Requirements Change
• Technology Agnostic
• Positions Change
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25
Full-Stack Culture
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26
Full-Stack Culture
• Efficient
• Ownership
• Knowledge Transfer
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27
Development Process
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28
Development Process
• Involvement
• Focus
• Transparency
• Commitment & Accountability
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29
Measure
Measure: Start with collecting data
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Learn
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Learn
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Learn
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Learn
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Learn
Google Ventures
Guide to Research



gv.com/lib/gv-guide-to-research
Just enough Research

by Erika Hall



abo...
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Learn
• Retrospectives
• Introduction Sessions
• Post Mortems
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THANK YOU
Nächste SlideShare
Wird geladen in …5
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"The Naked Truth: Building Products from 0”  by Blogfoster CTO & CPO

337 Aufrufe

Veröffentlicht am

So you’ve been told that building, measuring and learning are essential. But how do you execute these phases when starting from 0? How do you make effective progress with only a small team, limited resources and few opportunities?

In this talk, Dominic Umbeer (CTO) and Simon Staib (CPO) share the insights they had from building Blogfoster, a platform that is used by thousands of digital influencers and global brands every day. They explain the importance of planning, what a successful development process looks like, and how to measure results.

Veröffentlicht in: Technologie
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"The Naked Truth: Building Products from 0”  by Blogfoster CTO & CPO

  1. 1. b 1 The Naked Truth: Product Development in Startups
  2. 2. b 2 „Fastest-growing online marketing channel outperforming, paid search, display & affiliate marketing“ Quelle: A.T. Kearney, 2016
  3. 3. b 3 Quelle: A.T. Kearney, 2016
  4. 4. b 4 Influencer Brands
  5. 5. b 4 Influencer Brands Research for InfluencerResearch for Brands
  6. 6. b 4 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit
  7. 7. b 4 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing
  8. 8. b 4 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing NegotiatingNegotiating
  9. 9. b 4 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing NegotiatingNegotiating Contract / PaperworkContract / Paperwork
  10. 10. b 4 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing NegotiatingNegotiating Contract / PaperworkContract / Paperwork CommunicationCommunication
  11. 11. b 4 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing NegotiatingNegotiating Contract / PaperworkContract / Paperwork CommunicationCommunication Release ProcessRelease Process
  12. 12. b 4 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing NegotiatingNegotiating Contract / PaperworkContract / Paperwork CommunicationCommunication Release ProcessRelease Process AccountingCreating an Invoice
  13. 13. b 5 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing NegotiatingNegotiating Contract / PaperworkContract / Paperwork CommunicationCommunication Release ProcessRelease Process AccountingCreating an Invoice
  14. 14. b 5 Influencer Brands Research for InfluencerResearch for Brands Data AccessMediakit PricingPricing NegotiatingNegotiating Contract / PaperworkContract / Paperwork CommunicationCommunication Release ProcessRelease Process AccountingCreating an Invoice
  15. 15. b 6
  16. 16. b 7 Blogger +12.500 Influencer +22.000 Advertiser 400 Collaborations 15.000
  17. 17. b „ 8 Welcome to the Influencer Marketing Sh*t Show, Scott Wheaton, 08/2016 Right now, everyone and their mother is starting an influencer marketing agency, platform, network, or some other business to help brands harness the power of influencers.
  18. 18. b 9
  19. 19. b Marketing channel Market winning technology Affiliate SEM Retargeting Blogs and Influencer Social Media ??? 10
  20. 20. b 11 Stakeholders Storing and Processing Data Rich
 Interfaces
  21. 21. b 12
  22. 22. b 13 Build Learn Measure Product Development
  23. 23. b 14 Build Learn Plan Measure Planning: Make it explicit
  24. 24. b 15 Planning: Your Foundation of Success
  25. 25. b 16 Distraction vs. Focus STARVE YOUR DISTRACTIONS FEED YOUR FOCUS
  26. 26. b 17 Focus with OKRs • Quarterly Planning • Prioritization and Alignment • Know What Not to Do More details about OKRs here: http://bit.ly/okrs-details
  27. 27. b 18 Ambitions vs. Reality Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Feature 8 Feature 9 Feature 10 Goals
  28. 28. b 19 Ambitions vs. Reality Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Feature 8 Feature 9 Feature 10 Goals Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Feature 7 Feature 8 Feature 9 Feature 10 Review
  29. 29. b 20 Reality into Planning • Common understanding • Be concrete; not abstract • Be ambitious; but not crazy
  30. 30. b 21 Create success and avoid unnecessary failures Reality into Planning
  31. 31. b 22 Build: The Execution Part
  32. 32. b 23 T-Shaped Developer
  33. 33. b 24 T-Shaped Developer • Product / Requirements Change • Technology Agnostic • Positions Change
  34. 34. b 25 Full-Stack Culture
  35. 35. b 26 Full-Stack Culture • Efficient • Ownership • Knowledge Transfer
  36. 36. b 27 Development Process
  37. 37. b 28 Development Process • Involvement • Focus • Transparency • Commitment & Accountability
  38. 38. b 29 Measure Measure: Start with collecting data
  39. 39. b 30
  40. 40. b 30
  41. 41. b 31 Learn
  42. 42. b 31 Learn
  43. 43. b 31 Learn
  44. 44. b 31 Learn
  45. 45. b 32 Learn Google Ventures Guide to Research
 
 gv.com/lib/gv-guide-to-research Just enough Research
 by Erika Hall
 
 abookapart.com/products/just-enough-research
  46. 46. b 33 Learn • Retrospectives • Introduction Sessions • Post Mortems
  47. 47. b 34
  48. 48. b 35 THANK YOU

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