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TAKING YOUR STARTUP GLOBAL:
LESSONS LEARNED FROM WEEBLY & EVERNOTE
#TFSPECIAL
TheFamily


code: lamifasisi
WIFIWIFI
TROY MALONE
VP INTERNATIONAL AT WEEBLY

@TROYMALONE
#BIENVENUEWEEBLY
THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED
 Coupon: http://thefamilymeetup.weebly.com/
Founded by Dan, Dave & Chris
est. 2007
Started as a class project
Solving a problem: why is it SO
hard to build a website?
Dropped out of college to mo...
35 Million
32 million+ site creators in 170 countries around the world
60% / 40%
40% / 60%
One Minute Glimpse
of Weebly around the world
Why Go International
• Distribution/Logistics have changed
• Top products gain traction quickly
• It’s a big market
• Anal...
First Step: Do Nothing
25% - 30%
Choose Your Focus Markets
• Much easier to enhance growth than to force it
• Lead with analytics - you never know what you...
Choose Your Focus Markets
• Size of addressable market
• Income per capita
• Mobile/Internet penetration and growth
• Beha...
Start with Tests
• Messaging that works in that market
• Pricing
• Relevant channels for your business
• What demographics...
Localize Your Offering
• Show an appreciation for the market
• Check your name!
• Application infrastructure localization
...
Localize Your Offering
• Marketing
• FLE - if an application
• Support Currency and local payment methods
• Partners - mar...
Form a Team and Execute
THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED
 Coupon: http://thefamilymeetup.weebly.com/
LET’S GRAB A COCKTAIL!


LOVE.
THEFAMILY.CO

___
___
#TFSPECIAL
"Taking you startup global: lessons learned from Weebly & Evernote" by Troy Malone
"Taking you startup global: lessons learned from Weebly & Evernote" by Troy Malone
"Taking you startup global: lessons learned from Weebly & Evernote" by Troy Malone
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"Taking you startup global: lessons learned from Weebly & Evernote" by Troy Malone

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We're very excited to welcome this extraordinary guest for our first special event of 2016!

Going global is both an art, and a science. This guest knows a little about that: he's been helping amazing companies with their international development for more than 12 years, among which Evernote and Weebly!

Troy Malone is the VP International at Weebly and was previously General Manager for Asia Pacific at Evernote. There, he grew international revenue from ~20% to 75% in the business and built operations in South East Asia, South Korea and India.

On top of his obvious expertise in SaaS, Troy is a specialist of setting distributed teams around the world for success and is fluent in Korean :)

Veröffentlicht in: Business
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"Taking you startup global: lessons learned from Weebly & Evernote" by Troy Malone

  1. 1. TAKING YOUR STARTUP GLOBAL: LESSONS LEARNED FROM WEEBLY & EVERNOTE #TFSPECIAL
  2. 2. TheFamily 
 code: lamifasisi WIFIWIFI
  3. 3. TROY MALONE VP INTERNATIONAL AT WEEBLY
 @TROYMALONE #BIENVENUEWEEBLY
  4. 4. THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED  Coupon: http://thefamilymeetup.weebly.com/
  5. 5. Founded by Dan, Dave & Chris
  6. 6. est. 2007 Started as a class project Solving a problem: why is it SO hard to build a website? Dropped out of college to move to San Francisco
  7. 7. 35 Million
  8. 8. 32 million+ site creators in 170 countries around the world
  9. 9. 60% / 40%
  10. 10. 40% / 60%
  11. 11. One Minute Glimpse of Weebly around the world
  12. 12. Why Go International • Distribution/Logistics have changed • Top products gain traction quickly • It’s a big market • Analytics can show you the opportunity
  13. 13. First Step: Do Nothing
  14. 14. 25% - 30%
  15. 15. Choose Your Focus Markets • Much easier to enhance growth than to force it • Lead with analytics - you never know what you will find • Taiwan • Netherlands
  16. 16. Choose Your Focus Markets • Size of addressable market • Income per capita • Mobile/Internet penetration and growth • Behavioral matches/indicators • Economic drivers
  17. 17. Start with Tests • Messaging that works in that market • Pricing • Relevant channels for your business • What demographics you appeal to
  18. 18. Localize Your Offering • Show an appreciation for the market • Check your name! • Application infrastructure localization • Service emails for both language and tone
  19. 19. Localize Your Offering • Marketing • FLE - if an application • Support Currency and local payment methods • Partners - marketing and product
  20. 20. Form a Team and Execute
  21. 21. THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED  Coupon: http://thefamilymeetup.weebly.com/
  22. 22. LET’S GRAB A COCKTAIL! 
 LOVE. THEFAMILY.CO
 ___ ___ #TFSPECIAL

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