"More than 80% of Apps are opened only once, and then deleted." During this workshop, we present the 7 rules we believe are super important to increase your retention rate, and create an App in which users will feel good (and then come back). We believe "Human-App” interactions are similar to “Human-Human” interactions.The 7 rules we share with you are categorized under 3 main characteristics we believe an App should have: 1- Alive; 2- Polite; 3- Concise and clear The speaker is Olivier Berni, co-founder at Lunabee: Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2011. Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.

1. SEX-UP YOUR APPS: HOW TO INCREASE
YOUR RETENTION RATES?
#TFWORKSHOP
1

2. TheFamily
code: lamifasisi
WIFIWIFI

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#TFWORKSHOP

4. OLIVIER BERNI
CO-FOUNDER AT LUNABEE
@OLIVIER_BERNI
THE 7 RULES TO INCREASE YOUR RETENTION RATE
#TFWORKSHOP

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Sex up
your Apps
with Animations and Prototypes

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30%It’s tough to create an App

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Lunabee

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What makes a great
interface

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Respond to interactions, as quickly as possible
frequently
Respond in an expected way
1.Natural

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Static interfaces suck

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Respond in an expected way

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Sometimes, it gets more serious…

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TableView

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Not natural Bof
Recommended Recommended
Easing

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1.Natural
• Responsive
• Behave as we expect
• Alive

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2.Trustworthy
Respect user’s “free will”

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10 000
views / days

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• Don’t be (too) intrusive
• Allow customisation
2.Trustworthy

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Straight to the point. Clear and simple.
3.Focus

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Pareto’s principle
80 / 20

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2. Flexible
3. Focus
1. Natural

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Prototyping

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What’s a prototype?
Anything that can “fake” your App

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Reasons for prototyping
1.Test your ideas
Quickly implement them & save time and money.
2.Get new ideas
When showing your prototype to future users.

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User’s tests
1. Do you know how to ____________?
2. Is it natural to ____________?
3. How can we make this better?
Don’t argue or defend

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http://www.cooper.com/prototyping-tools

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Check interface
consistency
Are the concepts clear, simple, intuitive?

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Prepare screens
Sujets Discussions Ajouter un sujet

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Demo

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Do everything else
with Keynote

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Test your “custom” animations

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Prepare your screens for InVision

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Demo

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About “code-enable”
prototyping tools
Xcode

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Summary
1. Static interfaces suck
Good interfaces are natural, flexible and focused
2. Animations should be right
3. Prototyping is easy & save a lot of time and money

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Contact
Olivier Berni
olivier@lunabee.com
@olivier_berni
www.lunabee.com

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Thanks!

89. SEE YOU SOON!
LOVE.
THEFAMILY.CO
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