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Comment utiliser Optimizely - Julien Le Coupanec, Growth Hacker chez TheFamily

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Optimizely est l'outil de reference pour améliorer l'onboarding de vos utilisateurs, mettre en place de nombreux tests ou encore de re-activer les utilisateurs. Julien le Coupanec, Growth Hacher chez TheFamily explique dans cette video la nécessité d'utiliser cet outil ainsi que des astuces pour vivre une meilleure experience.

La vidéo : https://www.youtube.com/watch?v=Emk68jQNSx8

Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

Veröffentlicht in: Serviceleistungen
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Comment utiliser Optimizely - Julien Le Coupanec, Growth Hacker chez TheFamily

  1. 1. PRODUCT MARKET FIT INTRODUCTION TO OPTIMIZELY
  2. 2. OPTIMIZELY VS VWO
  3. 3. #1. Test and improve how you onboard users to show them the value of your app. #2. Test different types of forms and inputs to get more leads. #3. Test a different app configuration to re-engage your users. #4. Test multiple copies to check which one converts more. WHY SHOULD YOU USE OPTIMIZELY?
  4. 4. WHAT IS THE DIFFERENCE BETWEEN A/B TESTING AND MULTIVARIATE TESTING?
  5. 5. HOW TO SET UP OPTIMIZELY? JUST ADD A SINGLE LINE OF JAVASCRIPT <script src="//cdn.optimizely.com/js/371.js"></script> ✓ Create an account. ✓ Visit the settings page for implementation instructions.
  6. 6. USE THE DIAGNOSTIC REPORT TO MAKE SURE THAT THE SNIPPET IS IMPLEMENTED CORRECTLY.
  7. 7. WHAT IS AN EXPERIMENT AND A VARIATION?
  8. 8. CREATE AN EXPERIMENT JUST GO TO THE HOME PAGE AND CLICK NEW EXPERIMENT
  9. 9. A WYSIWYG EDITOR TO MAKE A/B TESTS THAT’S WHERE YOU CREATE YOUR VARIATIONS
  10. 10. AN EDITOR CODE TO FINE-TUNE YOUR VARIATIONS
  11. 11. BY SEPARATING EXPERIMENTS FROM PRODUCTION CODE, OPTIMIZELY DRAMATICALLY SPEEDS UP THE TIME TO IMPLEMENT TESTING, SINCE YOU DON'T HAVE TO REDEPLOY CODE EVERY TIME YOU WANT TO RUN A TEST.
  12. 12. URL TARGETING DEFINE WHERE YOUR EXPERIMENTS RUN
  13. 13. AUDIENCES DEFINE WHO CAN SEE YOUR EXPERIMENT
  14. 14. TRAFFIC ALLOCATION DIVIDING VISITORS AMONG “A” AND “B”
  15. 15. SET UP GOALS HOW YOU MEASURE SUCCESS
  16. 16. PREVIEW MAKE SURE EVERYTHING IS WORKING
  17. 17. START THE EXPERIMENT JUST CLICK ON THE GREEN BUTTON
  18. 18. MESURE THE RESULTS CLICK OPTIONS AND “VIEW RESULTS”
  19. 19. ONCE OPTIMIZELY HAS ENOUGH DATA, IT WILL DECLARE A WINNER OUT OF ALL THE VARIATIONS.
  20. 20. HOW TO TEST YOUR COPIES INSIDE YOUR MENU?
  21. 21. MY TESTING FRAMEWORK #1. Identify what you want to test. Seek the global maximum. In other words, think big. #2. Hypothesize how it will affect your business. Focus on the most valuable flows. #3. Finally, where you want to test.
  22. 22. #1. Think about what your goals are. Are you trying to increase revenue, registration, donation…? #2. Think how a visitor would trigger those goals. Do they need to submit a form, go through a several pages, click on a button…? #3. Learn which segment trigger those goals. (and of course you can integrate Mixpanel with Optimizely) SO WHAT MAKES A GOOD A/B TEST?
  23. 23. MY ADVICE IS TO FOCUS ON 2-3 HIGH- IMPACT GOALS THAT MEANINGFULLY AFFECT YOUR BUSINESS.
  24. 24. EXAMPLES #1. ECOMMERCE: CONVERSIONS (PURCHASES) OR REVENUE PER VISITOR. #2. MEDIA: PAGEVIEWS (FOR AD REVENUE) #3. B2B: LEADS (OPPORTUNITIES)
  25. 25. BUT BE CAREFUL, CORRELATION DOES NOT ALWAYS IMPLY CAUSALITY.
  26. 26. SIX CRUCIAL STEPS FOR EFFECTIVE EXPERIMENTS #1. Create variations. #2. Set URL targeting. #3. Set audiences. #4. Set traffic allocation. #5. Create goals. #6. Preview.

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