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Pitch Pitch Don't Kill My Vibe!  w/ Ricardo S. Amram & Alex Krausse @Cherry Ventures

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5 selected startups give a 5-minutes pitch in English. They get juicy feedback from our Sons of Pitches: Hugo Amsellem, Head of The Family Berlin, Ricardo Sequerra Amram and Alexander Krausse, Early Stage Investors at Cherry Ventures. 

Veröffentlicht in: Technologie
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Pitch Pitch Don't Kill My Vibe!  w/ Ricardo S. Amram & Alex Krausse @Cherry Ventures

  1. 1. #PITCHVIBE
  2. 2. 5 minute pitch & juicy feedback
  3. 3. One sentence Problem Demo Market Team
  4. 4. Polyjamer Runtime Worldbrain Lazeeva PlantlX
  5. 5. Get Lion formation for one of ur employee 
 GOT
 VIBES?
  6. 6. OUR SONS OF A ALEX KRAUSSE VC AT CHERRY VENTURES RICARDO SEQUERRA VC AT CHERRY VENTURES HUGO AMSELLEM THEFAMILY
  7. 7. Polyjam! 😘
  8. 8. polyjamer
  9. 9. the team
  10. 10. achievements
  11. 11. the biz’
  12. 12. December 2017 June 2018 December 2018 2020 Beta launch Full launch 1mln downloads Series A financing round 10mln downloads We are here Seeking €250K to get here September 2015 Completed GTEC BSA accelerator program September 2017 Developed Alpha Jan 2017 Initial idea & interface prototype Initial team develops proof of concept September 2014 December 2014
  13. 13. gad@polyjam.de
  14. 14. polyjamer
  15. 15. WORLD’SFIRST ESPORTS NUTRITION BRAND
  16. 16. LANDSCAPE –ESPORTS RUNTIMEOFFERSNUTRITIONSOLUTIONS, FORTHEGLOBALESPORTSAUDIENCE 590M 45%65% GLOBAL ESPORTS AUDIENCE BY 2020 (20% YoY GROWTH) EUROPE: 18% | USA: 13% MILLENIALS MAKE UP THE MAJORITY OF THIS AUDIENCE (M18-34) HAVE AN ANNUAL HOUSEHOLD INCOME OF $75,000 OR HIGHER 2 Source: Newzoo 2016 Global Esports Report, Mindshare North America report Game On CONTINUOUS SELF-IMPROVEMENTISACRUCIALPARTOFESPORTSCULTURE,ANDRUNTIMEISATTHE FOREFRONTOF THISMOVEMENT
  17. 17. PROBLEM TOPFIVEESSENTIALSFORESPORTSATHLETES LONG SESSIONS TAKE A TOLL ON PERFORMANCE. UP TO 300 ACTIONS ARE PERFORMED PER MINUTE. ATHLETES HAVE TO REMAIN FOCUSED FOR UP TO 4H PER MATCH. TYPICAL ENERGY DRINKS CREATE SUGAR SPIKES AND CRASHES. MATCHES CAN OCCUR AT ANY TIME AND IN ANY TIME ZONE. Source: Survey of 10,000 Esports athletes made in EU and US by Runtime GmbH in 2016. NONEOFTHEAVAILABLEPRODUCTSAREADDRESSINGTHESEPROBLEMS STABILITY 3 FOCUS WAKEFULNESS REACTION ENDURANCE
  18. 18. SOLUTION RUNTIMEIS THEFIRSTCOMPLETENUTRITIONSOLUTION SPECIFICALLYDESIGNEDFORESPORTSATHLETES 4 MEALREPLACEMENT COMPLETE AND BALANCED MEAL READY IN JUST 1 MINUTE PERFORMANCEDRINK 4 HOURS OF TOTAL FOCUS AND PERFORMANCE THEFUTURE FIVE NEW PRODUCT CATEGORIES AND NEW FLAVORS IN THE PIPELINE FOR 2017/2018 VISIONSUPPLEMENT PERFORMANCESMOOTHIE READYTODRINK MEALREPLACEMENT LOWCARB /HIGHPROTEINBAR MERCHANDISE
  19. 19. PRODUCT –MEALREPLACEMENT ONEPACKPROVIDES33% OF NUTRITION NEEDEDDAILY 5 ULTIMATETISSUEREPAIR CONTAINS COLLAGENS THAT HELP THE BODY REPAIR STRAIN AND DAMAGE TO TENDONS AND LIGAMENTS SLOW-RELEASECARBSFORMULA COMBINATION OF OATMEAL AND ISOMALTULOSE GIVES STEADY ENERGY AND WILL NOT CAUSE A CRASH SMARTPROTEINS BCAAS HELP DECREASE FATIGUE AND INCREASE PROCESSING ACCURACY WHILE GAMING HEALTHY AND BALANCED OATMEAL-BASED MEAL THAT TASTE BUDS LOVE COMPLETEANDTASTY Ready-To-Drink version of Meal Replacement coming Q4’2017
  20. 20. PRODUCT –PERFORMANCEDRINK UP TO4HOURSOFCONSISTENT ENERGYAND FOCUS 6 BRAINSUPPORT MAGNESIUM, L-CARNITINE, B-VITAMINS IMPROVE CONCENTRATION, DECISION-MAKING, REACTION TIME SMARTCARBS ISOMALTULOSE KEEPS BLOOD SUGAR LEVELS STEADY, PROVIDING ENERGY WITHOUT ANY SIDE-EFFECTS REGENERATION 3G OF BCAAS HELP MUSCLES RECOVER AND TENDONS REPAIR FROM STRAIN CAFFEINE + L-THEANINE (GREEN TEA EXTRACT) IMPROVE FOCUS AND PERFORMANE 4HOURSMENTALENDURANCE
  21. 21. PRODUCT –PERFORMANCEDRINK RUNTIMEOUTPERFORMSTYPICALENERGYDRINKS BYMAINTAINING CONSISTENTENERGYLEVELS 7 -0.5 0 0.5 1 1.5 2 2.5 3 0 30 60 90 More steady and longer energy supply in the form of glucose for the body (muscles, brain) Energy Drinks Runtime Riseinbloodglucose,mmol/L Time, min Comparison of sugar and Isomaltulose concerning the intensity of the rise in blood sugar. Runtime uses Isomaltulose instead of Sugar. Source: Beneo Manufacturing JITTER AND CRASH Low glycemic (& low insulinemic) No relative hypoglycemia
  22. 22. TIMELINE AFTERASUCCESSFULMARKETENTRYANDSOLIDKPIs WEAREDOUBLINGDOWNONEXECUTIONANDSCALING 8 DEVELOPMENT WWW LAUNCH WEBSITE2.0 NEWFLAVORS LAUNCH OFNEWPRODUCT 14 MONTHS 02.2017 07.2017 Q3.2017 Q4.2017 WEAREHERE: – Over XXk units sold – Over XXk € in sales
  23. 23. MARKETENTRY RUNTIMEWORKS WEPROVETHATWITHPLAYERS,TEAMS,TESTS ANDREALDATA 10 Our content focuses on the importance of nutrition for esports athletes, the latest health research, and performance, while making sure our products and their differentiators are showcased. We partner with Dr. Lutz Graumann, who trained fighter pilots and NATO Special Forces for 20+ years, to perform tests on players and teams. Together with Weldon Green, the most famous and successful performance coach in esports, Runtime produces a Podcast series and receives product feedback from top teams.
  24. 24. KPIs THETRACTIONISTHROUGHTHEROOF ANDWEAREJUSTGETTING STARTED 11 Mar Apr May June (est.) SALES ORDERGROWTH AVERAGE ORDER CPA 86%MoM from April to May 20€ 37€ 1st purchase 2nd purchase SATISFACTION SALESGROWTH RETENTION UNITSALES 234% Avg monthly growth (March - May) Mar Apr May 25% 1st month cohort retention 99.6% 10 returns from March - May XXk Meals XXk Drinks
  25. 25. COMPETITORANALYSIS RUNTIMEIS UNIQUELYPOSITIONED TOBESTSERVEESPORTSATHLETESANDBEYOND 12 Nutrition/SupplementsEnergyDrink DESIGNED INCLOSECOOPERATION WITH THEBESTESPORTS ATHLETES AND NUTRITION SPECIALISTS, RUNTIMEBRINGS AUTHENTICITY ANDRESULTS. WEOFFERACOMPLETE NUTRITION SOLUTION FORESPORTS ATHLETES. WEARENOTMAKING ENERGYDRINKS. OURCOMPETITORS ARENOTSOLELYFOCUSEDONTHEESPORTS MARKET.
  26. 26. WHEREWEGONEXT ESPORTSIS JUSTTHEBEGINNING STUDENTSHAVETHESAMENEEDSAS GAMERS 13 STUDYING DOING ANEXAM ENHANCED FOCUS ANDCONCENTRATION TRAINING ENDURANCE AND STABLEFLOWOFENERGY COMPETING ATA TOURNAMENT = = NEEDS NEEDS
  27. 27. TEAM 14 Aleksandrs Zavoloks CEO Marcel Rütschlin Product Lead Daniel Leberl Marketing Lead 5 years in the nutrition & supplements industry • Co-founder, Quantified Self Germany • Co-founder and CEO, Synapsic (Launched line of supplements) 15 years in esports, background in endurance sports & nutritionstudies • Product Director, Epic Esports Events (Created EPICENTER, biggest esports event in E. Europe) • Head of CIS Region, Dailymotion • Co-founder, Bettr.ru (2nd largest online poker school in CIS, sold to private owners) • Co-founder, Place2Play (Acquired by Gazprom Media) 10 years of experience in marketing • CMO, Hitbox (Acquired by Azubu) • Head of Projects, Screenteam Raul Del Cid COO 6 years of experience in building & scaling startups • COO, Somuchmore (Europe’s largest membersip programfor fitness), Rocket Internet company, acquired by Urban Sports Club • Global Venture Development, Delivery Hero • Co-founder, GetKiwi (Mobile app for fitness and 1on1 coaching, funded by AXA Insurance) • Venture & Growth Manager, Cavalry Ventures, Berlin based VC
  28. 28. ADVISORYTEAM 15 ThomasKampitsch Product Development, Marketing, Networking • M. Sc. in Biotechnologies • Head of Research at Sanomed • 10+ years in food, supplement and drink production LutzGraumann Product Design, Research, Testing • PHD in Sport Medicine and Nutrition • Training athletes and military for 20+ years Christian Gruber Marketing, GrowthHacking • Branding and Product Specialist • 3 years RedBull, Product Design • Co-founder and CMO of Dojo Madness JensHilgers Esports, Networking, Fundraising • Co-founder of Bitkraft Esports Ventures • Co-founder of ESL (sold to MTG) • Co-founder and CEO of DOJO Madness ($12.75M raised) Markus Fuhrmann Networking, Fundraising • Co-founder of Bitkraft Esports VEntures • Co-founder of DeliveryHero
  29. 29. Aleksandrs Zavoloks alex@runtime.gg Axel Springer Str 54b, 10119,Berlin, Germany +49 160 91061844 WORLD’SFIRST ESPORTSNUTRITION BRAND 17
  30. 30. WorldBrain WorldBrain.io @realworldbrain realworldbrain
  31. 31. Finding content again when only some keywords remembered. Your Problem
  32. 32. Option 1: Your Browser History
  33. 33. Option 2: Scrolling through your Facebook Feed?
  34. 34. Open-Source Search-Engine for your Digital History Our Solution
  35. 35. First, type in ‘w’ + ‘space’ in address bar Demo
  36. 36. Second, enter keywords remembered i.e. “paranormal correspondent” Demo
  37. 37. Launch Prototype Q1 2017 : Only through word-of-mouth: 5000+ users You can use it already! Download: worldbrain.io
  38. 38. Software collects all your interactions with content
  39. 39. Voluntarily and selectively share data & recommendations via an API
  40. 40. YOU OWN YOUR DATA!
  41. 41. What can be done with these recommendations?
  42. 42. Our mission: Battling misinformation More on: worldbrain.io/vision
  43. 43. Other use cases?
  44. 44. Development partners & sponsors What we are looking for
  45. 45. Supported by
  46. 46. WorldBrain WorldBrain.io @realworldbrain realworldbrain
  47. 47. LET‘S FACE IT...WE ALL DO IT! 28%72% VS. 50%70% VS. 87%ANDROID MARKET SHARE
  48. 48. LAZEEVA ADDS POSITIVE PLEASURE TO ADULT LIVES SEXY SASSY CLASSY CURIOUS JOYFUL AUDACIOUS INTERACTIVE PASSIONATE
  49. 49. LAZEEVA APP STORE EVERYTHING UNDER JUST 1 ICON ON THE SCREEN Videos Galleries Dating Gaming LiveCam Literotica Apps for Lovetoys E-Commerce PRODUCT CATEGORIES
  50. 50. THE TIME IS NOW VS. APPS MOBILE SITES
  51. 51. FROM APP STORE TO PLATFORM BUSINESS PAST YEAR LAUNCH - MORE CONTENT - NEW EXPERIENCE - NEW MARKET - YOUR MIND - YOUR BODY - OUR PRODUCTSJULY 2016 D-A-CH TODAY IMAGINE FUTURE BETA GROWTH
  52. 52. IT IS TIME FOR THE NEW PLAYBOY OF THE 21ST CENTURY!
  53. 53. NOW LET‘S ADD SOME POSITIVE PLEASURE TO YOUR LIVES SEXY SASSY CLASSY CURIOUS JOYFUL AUDACIOUS PASSIONATEINTERACTIVE
  54. 54. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Disrupting the $100 Billion Cheese Market
  55. 55. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com CLIMATE CHANGE IS A GLOBAL CATASTROPHE. ● IN THE PAST SIX YEARS, THE GLOBAL POPULATION HAS INCREASED BY 500 MILLION PEOPLE TO 7.5 BILLION a ● ATMOSPHERIC CO2 LEVELS AT UNPRECEDENTED LEVELS, 400 PPM b ● GLOBAL TEMPERATURE INCREASED BY 1.1 C, MOSTLY IN PAST 35 YEARS c ● GLOBAL SEA LEVEL ROSE 21 CM OVER PAST CENTURY, AND ACCELERATING d ● 25% OF GREENHOUSE GAS EMISSIONS FROM AGRICULTURE AND RELATED ACTIVITIES e
  56. 56. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com 57 BILLION Image: Cowspiracy M3 OF METHANE PER DAY PRODUCED BY COWS. f ● US METHANE EMISSIONS FROM LIVESTOCK AND NATURAL GAS ARE NEARLY EQUAL. g ● LIVESTOCK IS RESPONSIBLE FOR 65% OF ALL HUMAN-RELATED EMISSIONS OF NITROUS OXIDE - A GREENHOUSE GAS WITH 296 TIMES THE GLOBAL WARMING POTENTIAL OF CARBON DIOXIDE, AND WHICH STAYS IN THE ATMOSPHERE FOR 150 YEARS. h ● METHANE HAS A GLOBAL WARMING POTENTIAL 86 TIMES THAT OF CO2 ON A 20 YEAR TIME FRAME. i ● METHANE IS 25-100 TIMES MORE DESTRUCTIVE THAN CO2 ON A 20 YEAR TIME FRAME. j
  57. 57. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com WELCOME TO THE ERA OF THE ANTHROPOCENE. WE ARE THE PROBLEM, AND THE SOLUTION
  58. 58. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: Go Vegan The solution is simple ...but give up meat AND CHEESE?
  59. 59. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com = Vegan cheese Soap Image: Vegan beauty Review VEGAN. CHEESE. SUCKS.* * GLOBAL VEGAN MARKET FOR DAIRY REPLACEMENTS EXPECTED WORTH $19.5 BILLION IN 2020. CAGR 15.5%k
  60. 60. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: theartofrandomwillynillyness WHY IS VEGAN CHEESE SO LOUSY? - DOESN’T TASTE LIKE CHEESE. - DOESN’T MELT LIKE CHEESE. - DOESN’T FEEL LIKE CHEESE.
  61. 61. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: Käsefondue Status quo: The world loves Cheese. Market size: $105 Billion by 2019, CAGR 4.4% l 20+ million tons produced yearly m
  62. 62. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Hampton Creek raised 120 m $ to make Mayo Egg-free Beyond Meat raised ∼ 35 m $ to make burgers cow-free Impossible Food raised 182 m $ to make meat cow-free TREND: Research-driven protein alternatives
  63. 63. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: CPPSC THE POINT: It’s not about cooking; it’s about SCIENCE.
  64. 64. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Image: CPPSC TO BE PRECISE, it’s about molecular biological food innovation
  65. 65. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Water 49% Fat 25% Casein Protein 25% Carbs < 1% Small molecules (flavours) < 1% We only need to replace ONE essential part:
  66. 66. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com NATURE IS FULL OF ANALOGUES. gelatin jello agar egg lecithin mayonnaise soy lecithin Heme protein, animal muscle Heme protein, soy root
  67. 67. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com This is where the molecular biology comes in. The right Casein analogue DNA Sequencing Mass spectrometry Protein Profile Database Neglected and under- utilised crops
  68. 68. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com NEXT STEPS ➢ Establishes the bioinformatic pipeline to automatically process the mass spectrometry data. ➢ Set up protein profile database to store and reference the data. ➢ Expand the database with first plant genome sequences MILESTONE ACHIEVED ★ Mass Spectrometry analysis of plant protein sample successful
  69. 69. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Improve local marketing Decrease costs in production and distribution Research next plant-based protein analogues. Commence mass market production and distribution plan, wide release in USA, Europe, Australia, and Asia Drive down production costs Develop different brands Address competitor response Execute cheese production and distribution plan, limited release to LOHAS in USA and Europe. Increase production (output) Expand marketing for global roll out Professionalize hiring to HR and line managers Produce MVP Cheese Prepare patent on process Prepare market entry. Strategize for optimal production and distribution network Expand team/staffing in logistics, marketing and sales, R&D, legal, and HR Set up lab Improve lab processes Market honing and testing Accelerate lab results analysis 1 Bn. EUR100 Mio. EUR BUSINESS PHASES STAKEHOLDER PLANTLX INVESTOR CONSUMER TIME 20 Mio. EUR Pre-Seed Seed Series A Series B Series C IPO 3.5 Mio. EUR Trusted and known brand 250 000 EUR Reach all consumers and restaurants and processed food industry Vegans, eco-friendly consumers, and tech enthusiasts 0 - 3 months 3 - 9 months 9 - 18 months 1.5 to 3 years 3 years and beyond ✔ Build network of 7 mentors ✔ Raised 20 000 € internally ✔ Academic backing ✔ Proof of concept protein extraction Establish bioinformatic pipeline Set up protein profile database Expand the database with first plant genome sequences 50 000 EUR
  70. 70. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com · From 1997 to 2001 Arndt & Karim went to the CJD School for the highly gifted in Braunschweig · From 2009 to 2011 Arndt & Karim organized a weekly journal club for PhD candidates Track record · In 2014 Arndt & Karim set up and led a temporary hackerspace at the Mlove Conference (Hamburg) · In 2015 Arndt & Karim devised neuro-imaging experiments for the Bernstein Center Berlin · In 2016, Arndt & Karim did a freelance prototyping project for Virtual Identity (Munich) Arndt Großmann Chief Scientist · PhD in biology at MPI for Molecular Genetics on Protein-Protein Interactions · High-throughput expert · 9yrs experience in laboratory research · Head of Machine Learning at Semper Karim Hamdi Science and Business Manager · Biologist, Alumnus of MPI for Colloids & Interfaces · 5yrs maker scene, 5yrs startup and 3yrs research experience · Founder of Munich Maker Lab · Founder of Fabbeo, CEO of Artshapes Mentors Team Dr. Alexander Graf, Max Planck Institute of Molecular Plant Physiology, Potsdam Prof. Dr. Beate Koksch, Freie Universität Berlin Simon Smend, Founder, UnlockYourBrain & epictor Robert Bach, Founder and MD, Coffee Circle Dimitrios Ploutarchos, Co-Founder at GreenGurus David Merian Business Development · Business Development in 4 continents, 11 countries · 9yrs experience marketing and sales · Sold hundreds of thousands of dollars in products and services · Directed teams in film production · International Recruiter in tech since 2014
  71. 71. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Thank you & Welcome aboard!
  72. 72. PLANTLX.com · +49 (0) 15208466925 · Karim@PLANTLX.com Appendix a = “World Population Prospects: Key Findings and Advanced Tables: 2015 Revisions” United Nations. Pages 1 and 3. https://esa.un.org/unpd/wpp/Publications/Files/Key_Findings_WPP_2015.pdf , accessed 31.05.2017. b = source: https://climate.nasa.gov/evidence/ , accessed 31.05.2017. c = ibid. d = ibid. e = Summary for Policymakers (archived 29 June 2014), p.7, in: IPCC AR5 WG3; Edenhofer, O., et al., ed. (2014). Climate Change 2014: Mitigation of Climate Change. Contribution of Working Group III (WG3) to the Fifth Assessment Report (AR5) of the Intergovernmental Panel on Climate Change (IPCC). Cambridge University Press.. Archived 29 June 2014. Source: https://en.wikipedia.org/wiki/Climate_change_and_agriculture#/media/File:Annual_greenhouse_gas_emissions_by_sector,_in_2010_(color)_png.png accessed 31.05.2017. source: http://www.foodbev.com/news/cheese-global-production-and-consumption-trends/ , accessed 31.05.2017. f = http://www.cowspiracy.com/facts/ g = ibid. h = ibid. i = ibid. j = ibid. k = source: http://www.marketsandmarkets.com/PressReleases/dairy-alternative-plant-milk-beverages.asp, accessed 31.05.2017. l = source: http://www.dairyreporter.com/Markets/Global-cheese-market-to-exceed-100bn-by-2019, accessed 31.05.2017. m = source: https://www.ibisworld.com/industry-trends/global-industry-reports/manufacturing/cheese-manufacturing.html, accessed 05.06.2017

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