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"Native App & Hybrid App, what is at stake?" by Olivier Berni

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One of the hottest question people are asking when they want to build an App is : “should I go for an hybrid or a native App ?”.

At first hybrid looks very promising as it theoretically allows you to write code only once and run it in all platforms : iOS, Android, etc… But the reality is different and hybrid Apps usually end up being bad, even very bad.

In this 45min. workshop, Olivier Berni, co-founder and lead UX at Lunabee will give you 5 reasons why native are far superior and really worth writing a bit more code.

Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2010.
Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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"Native App & Hybrid App, what is at stake?" by Olivier Berni

  1. 1. NATIVE APP VS HYBRID APP WHAT IS AT STAKE? OLIVIER BERNI, CO-FOUNDER AT LUNABEE
  2. 2. TheFamily 
 code: lamifasisi WIFIWIFI
  3. 3. SHARE LOVE ON TWITTER! #TFWORKSHOP
  4. 4. #TFWORKSHOP NATIVE APP VS HYBRID APP WHAT IS AT STAKE? OLIVIER BERNI, CO-FOUNDER AT LUNABEE
  5. 5. © http://lunabee.studio 2016 80%
  6. 6. © http://lunabee.studio 2016
  7. 7. © http://lunabee.studio 2016 2.5 M users
  8. 8. © http://lunabee.studio 2016 6 years ago…
  9. 9. © http://lunabee.studio 2016 7 rules to sex-up your App 1. Respond to scroll 2. Native - not hybrid 3. Avoid interruptions 4. “Push” is not the default 5. Prototype custom animations with Keynote 6. Too many pixels moving = too complicated 7. Too many words = too complicated
  10. 10. © http://lunabee.studio 2016 Our drivers to choose a technology
  11. 11. © http://lunabee.studio 2016 For our end-users 1. Super UX, smooth & efficient.
  12. 12. © http://lunabee.studio 2016 For our developers 2. Great environment, state-of-the-art
  13. 13. © http://lunabee.studio 2016 For our apps 3. Be featured & downloaded
  14. 14. © http://lunabee.studio 2016 What do I mean by hybrid ?
  15. 15. © http://lunabee.studio 2016 Hybrid
  16. 16. © http://lunabee.studio 2016
  17. 17. © http://lunabee.studio 2016 +
  18. 18. © http://lunabee.studio 2016 Native = better user experience 1
  19. 19. © http://lunabee.studio 2016 1.1 Performance matters https://www.youtube.com/watch?v=PW0TvPa6ew4
  20. 20. © http://lunabee.studio 2016
  21. 21. © http://lunabee.studio 2016 youtu.be/we6poP0kw6E
  22. 22. © http://lunabee.studio 2016 React Native 10000 cells Native Android 10000 cells Ionic 10000 1000 cells
  23. 23. © http://lunabee.studio 2016 Users expect a very fluid interface
  24. 24. © http://lunabee.studio 2016 1.2 OS Guidelines matter
  25. 25. © http://lunabee.studio 2016 Android
  26. 26. © http://lunabee.studio 2016 iO S 10
  27. 27. © http://lunabee.studio 2016
  28. 28. © http://lunabee.studio 2016 Users want to feel at home Leverage development frameworks Try to mimic with non native tech
  29. 29. © http://lunabee.studio 2016 “I think the biggest mistake that we made as a company is betting too much on HTML5 as opposed to native. (…) We just never were able to get the quality we wanted [from the HTML5 apps we were building]… We burned two years. That’s really painful.” Mark Zuckerberg @ Disrupt SF 2012
  30. 30. © http://lunabee.studio 2016 Native = better leverage on latest technologies 2
  31. 31. © http://lunabee.studio 2016 Android Instant Apps
  32. 32. © http://lunabee.studio 2016
  33. 33. © http://lunabee.studio 2016
  34. 34. © http://lunabee.studio 2016
  35. 35. © http://lunabee.studio 2016 Native = better development environment 3
  36. 36. © http://lunabee.studio 2016
  37. 37. © http://lunabee.studio 2016 Android Studio
  38. 38. © http://lunabee.studio 2016
  39. 39. © http://lunabee.studio 2016
  40. 40. © http://lunabee.studio 2016 By experience, Cordova is super painful for what concerns the maintenance.  And Xamarin increases the complexity of the configuration and the maintenance of the Apps, which is rarely compensated by the code factorization. This is the hidden part of the iceberg: maintenance is a nightmare! François G. @ Apple WWDC 2016
  41. 41. © http://lunabee.studio 2016 Native = better relationship with App Stores 4
  42. 42. © http://lunabee.studio 2016
  43. 43. © http://lunabee.studio 2016 Native 1. Better performance 2. Better user interface 3. Better leverage on latest technologies 4. Better development environment 5. Better visibility for your Apps
  44. 44. © http://lunabee.studio 2016 Thanks !
  45. 45. SEE YOU SOON! 
 LOVE. THEFAMILY.CO
 ___
  46. 46. © http://lunabee.studio 2016 Start First iterations Maintenance Total Native Hybrid
  47. 47. SEE YOU SOON! LOVE. THEFAMILY.CO


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