This document summarizes Dion McKenzie's presentation on lessons learned from launching a new country. Some key points include:
1. Identifying launch markets based on factors like mobile usage, eCommerce spending, and publish rates.
2. The mechanics of international expansion including translation, marketing, payments, and legal setup. This involves finding partners for payments and translation that are native to the target country and can scale with growth.
3. Considering why, when, and who to launch in a new country.
The presentation provides advice on country selection and the practical considerations for expanding a company's operations internationally.
12. If your customers don’t understand you,
they won’t buy from you
Marty Homlish, Former CMO
“
13. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
14.
15. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
16. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
17. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
18. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
Whistle & Bango / Ania & Rosie Douksnow / David & Paul Cmyparis / Hélène & Larissa
UK UK FRANCE
19. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
1. Can you get paid
2. Is it native to your users
3. Does it scale with you
20. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
21. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
Checkout flow
Multi-platform
Encourage payments
22. The mechanics of International
nuts and bolts
Translation
Marketing
Further expansion
Legal setup