Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT
GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT
GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
YOU SHOULD
LAUNCH NOW
WHY NOT?
Too young? Too inexperienced? Don’t
know how to proceed? Afraid?
This is all bullshit
YOUR BIGGEST
RISK IS TIME
THINK OF AN MVP*
*Minimum viable product
THE feature that will make a difference
FAKE IT.

UNTIL YOU MAKE IT.
YOU NEED TO SELL FIRST
Make sure people are interested

in what you do!
OPTION 1

BUILDING A
COMMUNITY
BLOG-FIRST STARTUPS
See how people react to
one article you post
Start to talk to potential
customers with a full blog
TOO...
LAUNCH A NEWSLETTER
Agregate your community
around your newsletter
Create a habit
TOOL
mailchimp.com
CHECK IT OUT
programm...
OPTION 2

LEAD GENERATION
BUILDING A LANDING
Everything start with your
value proposition
Have a demo of your product
(video, images…)
And a clear, ...
VIRAL LOOPS
Collect leads (emails)
and ask them to share
Reward sharing:
leaderboard or skip the
waiting line
EXAMPLE
pari...
PLUG YOUR WEBSITE
TO AN EMAIL PROVIDER
Store your leads to contact
them later
Be sure to customise the opt-
in process (in...
OPTION 3

START SELLING 

RIGHT AWAY
SELL YOUR PRODUCTS
Build your own e-commerce
store
Start with just a few products
(even one), to measure
customer adoption...
SELL YOUR PRODUCTS
Use a payment processor -
don’t go to your bank! (yet)
Automate your invoicing and
shipping
TOOLS
strip...
NO MATTER WHAT OPTION YOU CHOOSE

SOME RULES APPLY
PROVIDE VALUE
People don’t come for you, 

they come for them!
And make sure they get what 

value you have to offer.
IMAGES
Please, never EVER use stock pics.
Find great pictures: unsplash.com,
thenounproject.com, 500px.com
VIDEO
It’s relatively easy to craft a video
Use your favorite films, screencasts of
your product (with QuickTime on Mac)
DO THINGS MANUALLY
You want to test a service? Just give your
phone number!
Collect user input with tools like typeform.co...
STARTUP = GROWTH
Initial
traction
FINDING YOUR FIRST
USERS
It start with friends and family.
Try to contact your target users 

manually, just to see if it ...
BUILD YOUR EXPERTISE
Create content to show your knowledge.
It’s 20% creation, 80% distribution
Find freelancers: textbrok...
EMAIL IS YOUR BEST FRIEND
Try to reach out people directly, start a
conversation on LinkedIn…
Use ifttt.com to automate yo...
DATA-DRIVEN GROWTH
No data = no knowledge
Use Google Analytics + mixpanel.com or
heapanalytics.com to track your users
AUTOMATING ACQUISITION
Once you have your value proposition, your target
and an addictive product, start automating!
Find ...
NOTHING IS FREE
Either you spend money
Either you spend time
QUESTIONS?
SEE YOU SOON!


LOVE.
THEFAMILY.CO
@_THEFAMILY

___
___
Launch your startup in 48h
Launch your startup in 48h
Launch your startup in 48h
Launch your startup in 48h
Nächste SlideShare
Wird geladen in …5
×

Launch your startup in 48h

3.568 Aufrufe

Veröffentlicht am

It's easy to spend months working on the perfect product, only to launch and then... nothing happens. We see it happen, literally, all the time. This can be quite frustrating, and can make you waste a lot of your precious time.

You can avoid this and save time by testing your ideas quickly. How? By creating a "fake product" and measuring the results. Confront your product idea to the real world, and see if there's really a market for it!

Veröffentlicht in: Kleinunternehmen & Unternehmertum
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Launch your startup in 48h

  1. 1. LAUNCH YOUR STARTUP IN 48 HOURS CÔME COURTEAULT GROWTH HACKER AT THEFAMILY @C2PRODS #TFBARCELONA
  2. 2. LAUNCH YOUR STARTUP IN 48 HOURS CÔME COURTEAULT GROWTH HACKER AT THEFAMILY @C2PRODS #TFBARCELONA
  3. 3. YOU SHOULD LAUNCH NOW
  4. 4. WHY NOT? Too young? Too inexperienced? Don’t know how to proceed? Afraid? This is all bullshit
  5. 5. YOUR BIGGEST RISK IS TIME
  6. 6. THINK OF AN MVP* *Minimum viable product THE feature that will make a difference
  7. 7. FAKE IT.
 UNTIL YOU MAKE IT.
  8. 8. YOU NEED TO SELL FIRST Make sure people are interested
 in what you do!
  9. 9. OPTION 1
 BUILDING A COMMUNITY
  10. 10. BLOG-FIRST STARTUPS See how people react to one article you post Start to talk to potential customers with a full blog TOOLS medium.com for one post tumblr.com, wordpress.com, (with SumoMe.com for virality)
  11. 11. LAUNCH A NEWSLETTER Agregate your community around your newsletter Create a habit TOOL mailchimp.com CHECK IT OUT programmingformarketers.com
  12. 12. OPTION 2
 LEAD GENERATION
  13. 13. BUILDING A LANDING Everything start with your value proposition Have a demo of your product (video, images…) And a clear, visible and understandable call-to-action TOOL kickofflabs.com
  14. 14. VIRAL LOOPS Collect leads (emails) and ask them to share Reward sharing: leaderboard or skip the waiting line EXAMPLE paris.agricool.co
  15. 15. PLUG YOUR WEBSITE TO AN EMAIL PROVIDER Store your leads to contact them later Be sure to customise the opt- in process (in Mailchimp: list > signup forms > general forms) TOOLS mailchimp.com User signs up Opt-in email Final welcome email
  16. 16. OPTION 3
 START SELLING 
 RIGHT AWAY
  17. 17. SELL YOUR PRODUCTS Build your own e-commerce store Start with just a few products (even one), to measure customer adoption TOOLS squarespace.com, shopify.com (more advanced)
 + marketplaces like etsy.com
  18. 18. SELL YOUR PRODUCTS Use a payment processor - don’t go to your bank! (yet) Automate your invoicing and shipping TOOLS stripe.com, octobat.com, shipstation.com
  19. 19. NO MATTER WHAT OPTION YOU CHOOSE
 SOME RULES APPLY
  20. 20. PROVIDE VALUE People don’t come for you, 
 they come for them! And make sure they get what 
 value you have to offer.
  21. 21. IMAGES Please, never EVER use stock pics. Find great pictures: unsplash.com, thenounproject.com, 500px.com
  22. 22. VIDEO It’s relatively easy to craft a video Use your favorite films, screencasts of your product (with QuickTime on Mac)
  23. 23. DO THINGS MANUALLY You want to test a service? Just give your phone number! Collect user input with tools like typeform.com Automate what you can with zapier.com
  24. 24. STARTUP = GROWTH
  25. 25. Initial traction
  26. 26. FINDING YOUR FIRST USERS It start with friends and family. Try to contact your target users 
 manually, just to see if it works.
  27. 27. BUILD YOUR EXPERTISE Create content to show your knowledge. It’s 20% creation, 80% distribution Find freelancers: textbroker.com
 Inspiration: copyhackers.com
  28. 28. EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a conversation on LinkedIn… Use ifttt.com to automate your Twitter and
 find your way into people’s inboxes.
  29. 29. DATA-DRIVEN GROWTH No data = no knowledge Use Google Analytics + mixpanel.com or heapanalytics.com to track your users
  30. 30. AUTOMATING ACQUISITION Once you have your value proposition, your target and an addictive product, start automating! Find which channels work better (liquidity? conversion? cost?) & double down.
  31. 31. NOTHING IS FREE Either you spend money Either you spend time
  32. 32. QUESTIONS?
  33. 33. SEE YOU SOON! 
 LOVE. THEFAMILY.CO @_THEFAMILY
 ___ ___

×