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In this talk, he’ll reveal the strategies and tactics that have resulted in incredible growth in leads, revenue and conversion rates for their business. Hear from the mastermind of growth himself, how he was able to gain predictability to their revenue by staying laser focused on their buyer experience. If you're a growth focussed B2B SaaS marketer you won't want to miss this! Guillaume is the VP of Growth at Drift. Prior to joining Drift he was VP of Growth at Segment and Head of Growth at Mention. In addition to other marketing roles at French companies, Guillaume spent 6 years at Apple as the Business Development Manager for Europe Online B2B. Outside of work, Guillaume is a startup advisor, husband, father, cheese-eater and Pastafarian.