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HOW TO DESIGN A MOBILITY COMPANY
IN THE 21ST CENTURY
WE BELIEVE IN CITIES IN WHICH
ALL PEOPLE ARE ENABLED
TO EMBRACE THE FULL
POTENTIAL OF URBAN LIFE
Therefore we are committe...
IT ALL STARTS WITH A BLANK SHEET OF PAPER
LEVERAGING DESIGN THINKING IN A BUSINESS CONTEXT
CHINA – THE LAND OF OPPORTUNITY
FACING MASSIVE URBAN MOBILITY CHALLENGES
GROWING AS ELECTRONICS & SOFTWARE ARE EATING THE WORLD
THE ESTABLISHED MOBILITY PLAYERS START FEELING THE PRESSURE
ELECTRIC
MOBILITY
AUTONOMOUS
DRIVING
CARS
BIKES
SCOOTERS
PUBLIC
TRANSPORT
MOBILITY-AS-
A-SERVICE
THE URBAN MOBILITY MARKET...
• BUILD AROUND HEAVY ICE VEHICLES & OFFLINE PROCESSES
• BUSINESS MODEL DESIGNED IN THE 20TH CENTURY:
1. ASSET-HEAVY PRODUC...
HOW WOULD YOU DESIGN
A MOBILITY COMPANY
IN THE 21ST CENTURY?
WHAT IF YOU COULD START AGAIN WITH A BLANK SHEET OF PAPER?
• BUILD AROUND LIGHT ELECTRIC VEHICLES & DIGITALIZATION
• BUSINESS MODEL DESIGNED FOR THE 21ST CENTURY:
1. ASSET-FREE PROD...
1.0 2.0 3.0
ELECTRIC
MOBILITY-AS-A-SERVICE
AUTONOMOUS
BUILD AROUND LIGHT ELECTRIC VEHICLES & DIGITALIZATION
LIGHTWEIGHT DRIVEABLES
BUSINESS MODEL DESIGNED FOR THE 21ST CENTURY
PLATFORM-BASED
HEAVY VEHICLES
ASSET-BASED
Battery development
& assembly
Quality Testing
& Certification
Repairs &
After Sales
Final assembly
& logistics
Assembly &...
EFFICIENT DIRECT TO CONSUMER (D2C) SALES MODELS
www.unumotors.com
EFFICIENT DIRECT TO CONSUMER (D2C) SALES MODELS
OPERATIONS MOBILITY PLATFORM
TEST RIDES & SALES CUSTOMER SERVICE &
AFTER SALES
APP & BACKEND
INVENTORY &
SHIPMENTS
UNUFORC...
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“How to create an automative company from nothing” by Mathieu Caudal, Co-Founder & Growth at UNU

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How do you build something as ambitious as electric scooter when you have 0 money and experience? That’s what the guys from UNU did, head first and without second thoughts. Their co-founder Mathieu argues there’s actually a beauty to starting like that. Discover how Unu built a hardware startup with in fact not that much hardware, but a lot of business acumen ;)

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“How to create an automative company from nothing” by Mathieu Caudal, Co-Founder & Growth at UNU

  1. 1. HOW TO DESIGN A MOBILITY COMPANY IN THE 21ST CENTURY
  2. 2. WE BELIEVE IN CITIES IN WHICH ALL PEOPLE ARE ENABLED TO EMBRACE THE FULL POTENTIAL OF URBAN LIFE Therefore we are committed to creating the best mobility solution that fully connects people to their city
  3. 3. IT ALL STARTS WITH A BLANK SHEET OF PAPER
  4. 4. LEVERAGING DESIGN THINKING IN A BUSINESS CONTEXT
  5. 5. CHINA – THE LAND OF OPPORTUNITY
  6. 6. FACING MASSIVE URBAN MOBILITY CHALLENGES
  7. 7. GROWING AS ELECTRONICS & SOFTWARE ARE EATING THE WORLD
  8. 8. THE ESTABLISHED MOBILITY PLAYERS START FEELING THE PRESSURE
  9. 9. ELECTRIC MOBILITY AUTONOMOUS DRIVING CARS BIKES SCOOTERS PUBLIC TRANSPORT MOBILITY-AS- A-SERVICE THE URBAN MOBILITY MARKET GETS DISRUPTED BY 3 MAJOR TRENDS
  10. 10. • BUILD AROUND HEAVY ICE VEHICLES & OFFLINE PROCESSES • BUSINESS MODEL DESIGNED IN THE 20TH CENTURY: 1. ASSET-HEAVY PRODUCTION & SUPPLY CHAIN 2. INEFFICIENT DISTRIBUTOR SALES MODELS 3. EXPANSIVE & SLOW NON-INTEGRATED OPERATIONS THE BUSINESS MODEL OF ALL ESTABLISHED PLAYERS IS QUESTIONED
  11. 11. HOW WOULD YOU DESIGN A MOBILITY COMPANY IN THE 21ST CENTURY? WHAT IF YOU COULD START AGAIN WITH A BLANK SHEET OF PAPER?
  12. 12. • BUILD AROUND LIGHT ELECTRIC VEHICLES & DIGITALIZATION • BUSINESS MODEL DESIGNED FOR THE 21ST CENTURY: 1. ASSET-FREE PRODUCTION & SUPPLY CHAIN 2. EFFICIENT DIRECT TO CONSUMER (D2C) SALES MODELS 3. LEAN & AUTOMATED FULLY-INTEGRATED OPERATIONS HOW TO DESIGN A MOBILITY COMPANY IN THE 21ST CENTURY
  13. 13. 1.0 2.0 3.0 ELECTRIC MOBILITY-AS-A-SERVICE AUTONOMOUS BUILD AROUND LIGHT ELECTRIC VEHICLES & DIGITALIZATION
  14. 14. LIGHTWEIGHT DRIVEABLES BUSINESS MODEL DESIGNED FOR THE 21ST CENTURY PLATFORM-BASED HEAVY VEHICLES ASSET-BASED
  15. 15. Battery development & assembly Quality Testing & Certification Repairs & After Sales Final assembly & logistics Assembly & Supply Chain Mgmt Battery cell development & production Drive train development & production ASSET-FREE PRODUCTION & SUPPLY CHAIN
  16. 16. EFFICIENT DIRECT TO CONSUMER (D2C) SALES MODELS www.unumotors.com
  17. 17. EFFICIENT DIRECT TO CONSUMER (D2C) SALES MODELS
  18. 18. OPERATIONS MOBILITY PLATFORM TEST RIDES & SALES CUSTOMER SERVICE & AFTER SALES APP & BACKEND INVENTORY & SHIPMENTS UNUFORCE MARKETING AUTOMATION PRODUCTION & QUALITY CONTROL LEAN & AUTOMATED FULLY-INTEGRATED OPERATIONS

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