"How to Grow a Mobile Product" by Jared Simon, Co-founder of HotelTonight

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By Jared Simon, Co-Founder at HotelTonight — https://twitter.com/jaredsimon Entreprendre n’est pas inné et 80% des erreurs peuvent être évitées. Ne perds pas de temps, offre-toi Koudetat : http://bit.ly/koudetat-youtube Join us for our next events: http://meetup.com/thefamilyspecialevents Inscrivez-vous à la newsletter pour ne pas rater les prochains évènements ! — http://www.thefamily.co/events/

Mobile Marketing

Lessons&Learned&
Jared&Simon&
@jaredsimon&

•  Rapidly growing mobile usage
•  Increasingly seeking unique,
authentic local experiences
•  Highly curated, single-purpose
mobile app with the world’s best
hotels at the lowest prices
HotelTonight creates a win-win situation
HOTELS USERS
•  60% average occupancy rates
•  Highly restrictive distribution
channels
•  100% flexible, focused last minute
solution helps Russian hotels sell
otherwise unsold rooms

3&
Offline Web Mobile
Carlson Wagonlit
Travel
Vision: to Build the Dominant Mobile Travel Co

First Line of Code:
Sept 25, 2010
Launch: a Sprint to the Starting Line
Live:
Dec 18, 2010

A Superior Product: 3 taps & a swipe to book!
We make booking simple and seriously easy.
1 Browse 2 Book 3 Stay

HotelTonight Today
San
Francisco
Paris
London
Berlin
Sydney
Toronto

Lessons Learned
Step 1: Product Vision
Step 2: Culture Vision

Lessons Learned
Don’t hire until you’re in pain

Lessons Learned
Don’t compromise on hiring

Lessons Learned
Invest in the things you believe in with conviction

Download the app!
Use the promocode
THEFAMILY

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"How to Grow a Mobile Product" by Jared Simon, Co-founder of HotelTonight

1. Lessons&Learned& Jared&Simon& @jaredsimon&

2. •  Rapidly growing mobile usage •  Increasingly seeking unique, authentic local experiences •  Highly curated, single-purpose mobile app with the world’s best hotels at the lowest prices HotelTonight creates a win-win situation HOTELS USERS •  60% average occupancy rates •  Highly restrictive distribution channels •  100% flexible, focused last minute solution helps Russian hotels sell otherwise unsold rooms

3. 3& Offline Web Mobile Carlson Wagonlit Travel Vision: to Build the Dominant Mobile Travel Co

4. First Line of Code: Sept 25, 2010 Launch: a Sprint to the Starting Line Live: Dec 18, 2010

5. A Superior Product: 3 taps & a swipe to book! We make booking simple and seriously easy. 1 Browse 2 Book 3 Stay

6. HotelTonight Today San Francisco Paris London Berlin Sydney Toronto

7. Lessons Learned Step 1: Product Vision Step 2: Culture Vision

8. Lessons Learned Don’t hire until you’re in pain

9. Lessons Learned Don’t compromise on hiring

10. Lessons Learned Invest in the things you believe in with conviction

11. Lessons Learned Disrupt respectfully

12. Lessons Learned Always be learning.

13. We’re hiring!

14. Download the app! Use the promocode THEFAMILY