Go big or go home: Hire the right people if you want to build Rome ;) The post product-market fit phase involves recruiting more senior profiles to structure your growth and your team. You really should consider this phase as a fresh start, focusing on bringing the best people into your company. You were surrounded by friends, juniors and interns (and that’s great!), but it’s time to include some more experienced profiles in the adventure ⚡ Awesome insights from Adrien Fernandez Baca (https://www.linkedin.com/in/adrienfernandezbaca/), CEO at Cubyn & Ann-Christine Roope (https://www.linkedin.com/in/acroope/), Founder and CEO at Ethan Partners

1. GROWTH & HIGH-PROFILE
RECRUITMENT
ADRIEN FERNANDEZ BACA, CEO @CUBYN
ANN-CHRISTINE ROOPE, CEO
@ETHAN PARTNERS

4. Strictly Confidential 1
Hire the right people if you want to build Rome

5. Strictly Confidential 2
Adrien Fernandez Baca
CEO
Structured from A to Z all logistics processes for the first unicorn of Africa
CEO of Cubyn since 2014
30 years old
Married, father of 1

6. Strictly Confidential 3
OUR MISSION IS TO INCREASE THE GDP OF E-COMMERCE
Cubyn is a technology company building the logistics network for e-commerce
Founded
2014
Employees to dateLaunched
2015
Seed round
November 2015
Series A
June 2017

7. Strictly Confidential
‣ Jumping curves
‣ From 1 to 8 : Family
‣ From 8 to 25 : Group
‣ From 25 to 150 : Organisation
‣ Conclusion

8. Strictly Confidential
INTRODUCTION
Jumping curve

9. Strictly Confidential
CEO JOURNEY
CEO
as project manager
CEO
as manager
CEO
as leader
CEO
as operator

10. Strictly Confidential
‣ Jumping curves
‣ From 1 to 8 : Family
‣ From 8 to 25 : Group
‣ From 25 to 150 : Organisation
‣ Conclusion

11. Strictly Confidential
Find the people you want to spend all your time with

12. Strictly Confidential
Delimit scopes

13. Strictly Confidential
Understand that you are at the very beginning of your journey

14. Strictly Confidential
‣ Jumping curves
‣ From 1 to 8 : Family
‣ From 8 to 25 : Group
‣ From 25 to 150 : Organisation
‣ Conclusion

15. Strictly Confidential
Understand what you need to succeed

16. Strictly Confidential
Define your values

17. Strictly Confidential
‣ Jumping curves
‣ From 1 to 8 : Family
‣ From 8 to 25 : Group
‣ From 25 to 150 : Organisation
‣ Conclusion

18. Strictly Confidential
Recruit Leaders

19. Strictly Confidential
Build Leaders

20. Strictly Confidential
2015
Cubyn Launch
2018
60 people
2021
450 people
2025
4500 people
Paris market
(€800M)
French market
(€5Bn)
European market
(€60Bn)
We are here
Revenue
2019
150 people
Paris long-tail market
(€200M)
World market
(€350Bn)
CUBYN JOURNEY

21. Strictly Confidential
Conclusion

22. !!
!!
BUILDING!A!WINNING!ORGANISATION!
!
Ann0Chris6ne!Roope!
!!!

23. !
150+!COMPANIES!!!!!!!!!!!!!!!!!!!!!!!!!!!+3000!CANDIDATES!!!!!!!!!!!!!!!!!!!!!!!!!!+50!COUNTRIES!!!!!!!!!!!!!!!
!!!!!SUPPORTED!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!PLACED!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!COVERED!
!
!
Selected!Clients!

24. Talent!is!crucial!when!building!and!developing!a!long!term!successful!
organiza*on!

25. The!conductor/leader's!power!is!directly!linked!to!how!much!greatness!he!is!
willing!to!grant!to!others!5!Benjamin!Zander!

26. The!Challenge!today!is!that!it!is!harder!to!aVract!and!retain!Talent!

27. Most!common!hiring!mistakes…!!

28. Recrui*ng!yourself!–!rather!than!complemen*ng!your!skillset!!

29. Timing!–!who!to!hire!when!!

30. Hiring!the!wrong!person/profile!5!Understand!the!role,!define!the!profile!and!
seniority!level!required!

31. !
Hiring!the!first!person!you!interview!–!Look!at!many!people,!hire!the!best!!!

32. !
Companies!don’t!promote!their!job!openings!–!spread!the!word!

33. Focus!all!*me!on!new!hires!no!focus!on!onboarding!and!reten*on!

34. Cultural!fit!–!Define!the!culture!you!want!to!achieve!!
!
!

35. Always!be!Recrui*ng!

36. Thank!you!!
Contact!
Ann5Chris*ne!Roope!
info@ethanpartners.com!
hVps://uk.linkedin.com/in/acroope!
www.ethanpartners.com!

37. SEE YOU SOON!
LOVE.
THEFAMILY.CO