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Get the Swag on! With Eliumstudio & Martin Julien

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It’s time to talk about SWAG! Design is not a pretty box you put around your product; it’s part of your product DNA ;)

For this edition, let’s talk about product design and branding! We’re glad to welcome:

- Fred Lintz, Co-founder of Elium Studio. Fred was in charge of the design for all the Withings products, in particular the Withings Watch ;) He will share with us his experience combining high technology and design… And we don’t want to brag about it but he was nominated by GQ for their award ‘Designer of the year’!

- Julien Martin. In his 8 busy years freelancing, He has designed a wide range of apps and products for established businesses, startups, entrepreneurs, and passionate individuals who value the importance of great design. Julien will share with us how to adapt the branding to an app according to the technicals specificities.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Get the Swag on! With Eliumstudio & Martin Julien

  1. 1. Many thanks to:
  2. 2. Co-Founder of Eliumstudio @FredLintz Fred Lintz Designing Connected Hardware
  3. 3. UX / UI Designer @julienmartin_ Julien Martin How to adapt your branding to your app
  4. 4. #GTSO
  5. 5. Wifi: TheFamily Pwd: lamifasisi
  6. 6. DESIGN & INNOVATION 26 MAI 2016
  7. 7. Pierre Garner Anne Klepper Marc Berthier Elise Berthier Frédéric Lintz
  8. 8. 20062011 20062006 IF Design Award 2014 20062012 Etoile de l’Observeur du Design 2014 CES Innovation Award 2014 IF Design Award 2009 IF Design Award 2014 Janus de l’Industrie 2011Etoile de l’Observeur du Design 2014 Etoile de l’Observeur du Design 2012 Etoile de l’Observeur du Design 2012 IF Gold Design Award 2012 CES Innovation Award 2013 Etoile de l’Observeur du Design 2011 CES Innovation Award 2011 German Design Price Nominee 2012 Janus de l’Industrie 2013 Mention Eco Design Etoile de l’Observeur du Design 2013 CES Innovation Award 2012 CES Innovation Award 2013 Etoile de l’Observeur du Design 2013 Etoile de l’Observeur du Design 2014 CES Best Of Innovation Award 2012 CES Innovation Award 2015 Sport & Biotech CES Innovation Award 2015 Wearable Technologies CES Innovation Award 2015
  9. 9. epure 2 Connected Objects & IoT: A new approach
  10. 10. UNIQUE FAMILY PERSONAL CONSUMER MARKET MULTIPLICATION
  11. 11. UNIQUE FAMILY PERSONAL CONSUMER MARKET MULTIPLICATION
  12. 12. UNIQUE FAMILY PERSONAL CONSUMER MARKET MULTIPLICATION
  13. 13. Via asapscience New primary needs
  14. 14. @ SPORTS SECURITY HEALTH LEISURES HOME TRANSPORT > @
  15. 15. «Ubiquitous computing names the third wave in computing, just now beginning. First were mainframes, each shared by lots of people. Now we are in the personal computing era, person and machine staring uneasily at each other across the desktop. Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives.» Marc Weiser
  16. 16. HUMAN-CENTRICTECHNO CENTRIC
  17. 17. To have The hardware I own The usage The need The objects To be The service I use The experience The desire Some new objects
  18. 18. WELL-BEING HEALTH-CARE
  19. 19. Connected lenses SENSIMED Triggerfish® Novartis Proteus AliveCor Mobile ECG Hexoskin T-shirt Breath, Cardio, Activity, Sleep SCiO Molecular Sensor Elemark Blood testing - BBB HIV/MST - Hoope Menstruation - Looncup Fertility - YONO Lsee - Blood analysis Fat mass loss after a physical effort Feet me Shoe soles Diabete - Activity Melomind Mybrain TechnologiesViewing test - smartphone NETRA Eyenetra Withings Thermometer Nima Gluten Tester Tensiometer Activité Sommeil Depression Withings Fitbit Jawbone Apple watch Lifewave Parkinson patches Neuronote - Bioserenity Epilepsy diagnostic & following Blood sugar level / Diabetes Sugar Connected watch Cyrcadia Health Bra Breast cancer
  20. 20. COMPANY INNOVATION DESIGN PRODUCT
  21. 21. USER DESIGN CONCEPTION PRODUCT APPS DATA SOCIAL
  22. 22. FORM FOLLOWS THE FUNCTION
  23. 23. FORM FOLLOWS THE FUNCTION RAW TECHNOLOGY
  24. 24. FORM FOLLOWS THE FUNCTION RAW TECHNOLOGY SEDUCTION «My juicer is not dedicated to take juice out of lemons. It is used to start conversations. Philippe Starck, speaking about the Juicy Selif
  25. 25. Ceci n’est pas une pipe. This is not a pipe. René Magritte This is not a watch.
  26. 26. CES Design Award 2016 Fitness, sport and biotech CES Design Award 2016 Wearable technologies
  27. 27. MOBILE APP BRANDING JULIEN MARTIN @julienmartin_ http://julien.design
  28. 28. HI!👋
  29. 29. Igloo joinigloo.com Zenly zen.ly
  30. 30. MOBILE BRANDING LEGACY
  31. 31. ⚡SKEUOMORPHISM⚡ 😐
  32. 32. Find My Friends
  33. 33. Address Book iPad
  34. 34. Dring
  35. 35. LEGACY Skeuomorphism Era: Container-centric
  36. 36. Skeuomorphism Era: Container-centric • Distracting LEGACY
  37. 37. Skeuomorphism Era: Container-centric • Distracting • Challenging (Bitmaps 😱) LEGACY
  38. 38. Skeuomorphism Era: Container-centric • Distracting • Challenging (Bitmaps 😱) • Fun LEGACY
  39. 39. Skeuomorphism Era: Container-centric • Distracting • Challenging (Bitmaps 😱) • Fun • Unique LEGACY
  40. 40. Minimalism Era: Content-centric LEGACY
  41. 41. Minimalism Era: Content-centric • Dull LEGACY
  42. 42. iOS 7 Contacts Mail Messages
  43. 43. Minimalism Era: Content-centric • Dull • Abstract LEGACY
  44. 44. VSCO Cam
  45. 45. Minimalism Era: Content-centric • Dull • Abstract • Legibility LEGACY
  46. 46. Minimalism Era: Content-centric • Dull • Abstract • Legibility • UX-Focus LEGACY
  47. 47. Principle - Prototyping Tool
  48. 48. Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. entrepreneur.com
  49. 49. WHY SHOULD I STAND OUT?
  50. 50. WHY SHOULD I STAND OUT? Don’t build an app. Build a brand.
  51. 51. WHY SHOULD I STAND OUT? Don’t build an app. Build a brand. A MVP isn’t enough anymore
  52. 52. Down to Lunch
  53. 53. WHY SHOULD I STAND OUT? Don’t build an app. Build a brand. A MVP isn’t enough anymore Growth ProTips®
  54. 54. WHY SHOULD I STAND OUT? Don’t build an app. Build a brand. A MVP isn’t enough anymore Growth ProTips®: • User acquisition
  55. 55. WHY SHOULD I STAND OUT? Don’t build an app. Build a brand. A MVP isn’t enough anymore Growth ProTips®: • User acquisition
 • User retention
  56. 56. WHY SHOULD I STAND OUT? Don’t build an app. Build a brand. A MVP isn’t enough anymore Growth ProTips®: • User acquisition
 • User retention • Evangelism
  57. 57. HOW DO I GET STARTED?
  58. 58. HOW TO STAND OUT? Device guidelines
  59. 59. Apple Mobile HIG Material Design Both Available Online. For Free (no dev account required)
  60. 60. The best apps integrate existing assets with a unique look and feel to give users a delightful, memorable experience. iOS Human Interface Guidelines
  61. 61. Recommended Not Recommended
  62. 62. Device guidelines Brand guidelines HOW TO STAND OUT?
  63. 63. Device guidelines Brand guidelines Storytelling & Copywriting HOW TO STAND OUT?
  64. 64. Device guidelines Brand guidelines Storytelling Delight your users HOW TO STAND OUT?
  65. 65. BEST PRACTICES & USE CASES
  66. 66. BEST PRACTICES & USE CASES Fonts & Colors
  67. 67. San Francisco iOS/OS X/Apple TV Roboto & Noto Google/Android
  68. 68. Museo Sans Exljbris Open Sans Google Fonts Typekit
  69. 69. Open Sans Google Fonts Typekit Museo Sans Exljbris Comic Sans Nope!
  70. 70. Igloo UI
  71. 71. Zenly UI
  72. 72. Fonts & Colors Consistency BEST PRACTICES & USE CASES
  73. 73. Captain Train iOS Android
  74. 74. Captain Train
  75. 75. Fonts & Colors Consistency Iconography BEST PRACTICES & USE CASES
  76. 76. Igloo App Icon
  77. 77. Zenly App Icon
  78. 78. OuiCar Car Icons
  79. 79. Zenly Emojis
  80. 80. Fonts & Colors Consistency Iconography Delightful moments BEST PRACTICES & USE CASES
  81. 81. Igloo Onboarding Views
  82. 82. Twitter Like Animation
  83. 83. Zenly Opening Animation
  84. 84. Fonts & Colors Consistency Iconography Delightful moments Paradigms, UX BEST PRACTICES & USE CASES
  85. 85. Tinder “Cards” UX
  86. 86. Snapseed
  87. 87. THANKS! ❤ JULIEN MARTIN @julienmartin_ IGLOO joinigloo.com ZENLY zen.ly

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