As a founder, everything you do should be informed by your "why", the mission you're set out to do. This helps you keep a clear strategy throughout, which in turn impacts how you define your KPIs and enact your culture. In this presentation Tao highlights important principles they followed at GYG which helped them keep an eye on the larger picture while executing for hyper-scale.
GetYourGuide is world's largest online platform for booking travel activities. The founders got the idea when they were in university, spending the first years semi-bootstrapping and doing everything themselves. Today it's 15M monthly active users and $170 in total funding.