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Launching a product with market-fit is just one piece of putting together a successful startup. Driving adoption is often the real test!
The secret? A strong focus on viable growth channels and a culture that embraces impact today rather than in the future. A key success to growth at GetYourGuide and other startups has been exploiting inefficiencies of channels and competitors. This session covers a basic framework for finding inefficiencies, positioning the product, and exploiting both to create a scaling and viable startup.
Emil Martinsek is the VP of Product & Growth at GetYourGuide where his team is working to disrupt the tours and activities industry and help customers turn their trips into amazing experiences. His previous work includes over six years at Expedia launching products to U.S. and European travellers and three years at the forward-thinking Accenture Technology Labs.