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CONTENT AS A
GROWTH ENGINE
@SUJANPATEL
I’m the founder of  
Web Profits, a growth
marketing agency & managing
partner at Ramp Ventures,
SaaS tools fo...
My Growth Engine
My content growth engine generates:
 ~5000+ trials per month
 175 leads per month
123 new customers per month
 ~100 trials...
"CREATE SOMETHING
SIGNIFICANTLY
BETTER THAN YOUR
BEST COMPETITOR"
Content And The Marketing Funnel
Co-marketing
Epic content (ebooks,
checklists, interactive, etc)
Guest posts
Content circ...
Content
Marketing
Tactics11
"STOP CREATING
MEDIOCRE CONTENT
AND START CREATING
EPIC CONTENT"
- The Internet 
Create Epic Content01
1.5 million visitors in 23 months
Content
Circles
02
Content Circles Explained
= Employee Scheduling
Software
Human
Resources
Employee Engagement
Culture
Small
Business
Manage...
Epic Content +
Content Circles03
Use your best content
& epic content to
nurture & onboard
new customers04
Guest Post + SEO
1. Make a list of top 50 sites in your industry
based twitter following, Domain Authority &
backlinks
2. ...
Invite Influencers to
guest post on your
blog
06
Create 'behind the
scenes' content for
bottom of the funnel
07
Interview customers
and tell their success
story (with or without
your product/service)08
Survey your customers
or audience about their
top problems & create
an ebook about solution
09
https://webprofits.agency/blog/snapchat-playbook/
Repurpose your best
content into
webinars, videos,
microsites & ebooks10
Teach your sales &
customer support
team to send helpful
content from the blog11
Thank you!
@SujanPatel
Youtube.com/scubasewj
Webprofits.agency/blog
“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit 
“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit 
“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit 
“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit 
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“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit 

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Content marketing is the most effective way to build brand, traffic and trust but that’s not all. Did you know there’s more ways to leverage content? 

Sujan walks you through how to use content to fuel the top of your funnel, repurpose content to nurture & convert your leads and for post conversion marketing. His talk will leave you with a framework you can follow to better leverage content & 11+ tactics to apply to your business today. 

Sujan is the author of 100 Days of Growth, a growth hacking book that sold over 40,000 copies and the co-founder of Growth marketing agency, Web Profits. In his 13 years in marketing he’s led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. Sujan’s goal is to help entrepreneurs and marketers scale their businesses.

Veröffentlicht in: Technologie
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“Content as a Growth Engine” by Sujan Patel, Growth king previously at Sales Force, Mint, & Intuit 

  1. 1. CONTENT AS A GROWTH ENGINE
  2. 2. @SUJANPATEL I’m the founder of   Web Profits, a growth marketing agency & managing partner at Ramp Ventures, SaaS tools for sales & marketers
  3. 3. My Growth Engine
  4. 4. My content growth engine generates:  ~5000+ trials per month  175 leads per month 123 new customers per month  ~100 trials per month
  5. 5. "CREATE SOMETHING SIGNIFICANTLY BETTER THAN YOUR BEST COMPETITOR"
  6. 6. Content And The Marketing Funnel Co-marketing Epic content (ebooks, checklists, interactive, etc) Guest posts Content circles Influencer's content Videos Webinars Co-marketing Behind the scenes Customer stories Ask question Conduct surveys Same as ToFu content
  7. 7. Content Marketing Tactics11
  8. 8. "STOP CREATING MEDIOCRE CONTENT AND START CREATING EPIC CONTENT" - The Internet 
  9. 9. Create Epic Content01
  10. 10. 1.5 million visitors in 23 months
  11. 11. Content Circles 02
  12. 12. Content Circles Explained = Employee Scheduling Software Human Resources Employee Engagement Culture Small Business Management Productivity
  13. 13. Epic Content + Content Circles03
  14. 14. Use your best content & epic content to nurture & onboard new customers04
  15. 15. Guest Post + SEO 1. Make a list of top 50 sites in your industry based twitter following, Domain Authority & backlinks 2. Use SEMrush to research what keywords they rank for 3. Write Guest post based on related keyword + topic that benefits your business 05
  16. 16. Invite Influencers to guest post on your blog 06
  17. 17. Create 'behind the scenes' content for bottom of the funnel 07
  18. 18. Interview customers and tell their success story (with or without your product/service)08
  19. 19. Survey your customers or audience about their top problems & create an ebook about solution 09
  20. 20. https://webprofits.agency/blog/snapchat-playbook/
  21. 21. Repurpose your best content into webinars, videos, microsites & ebooks10
  22. 22. Teach your sales & customer support team to send helpful content from the blog11
  23. 23. Thank you! @SujanPatel Youtube.com/scubasewj Webprofits.agency/blog

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