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The information contained in this document is being provided on a confidential basis to the recipient solely for the purpo...
THE FACTS
2 Years
340M$ raised
2.8 Bn$ valuation
1.1m daily active users
> 5% WoW growth for over 70w
UNCONDITIONAL LOVE
AND PEOPLE

LOVE

SLACK
HOW DID THEY GO
THERE ?
STELLAR TEAM
✓ STEWART BUTTERFIELD
• CO-FOUNDED FLICKR, SOLD FOR 35M TO YAHOO IN
2005
✓ 3 OTHER CO-FOUNDERS
• 2 EARLY FLIC...
THE PIVOTS
NEVER ENDING GAME —> FLICKR
GLITCH —> SLACK
2012
”WE HAVE DEVELOPED SOME UNIQUE
MESSAGING TECHNOLOGY WITH
APPLICATIONS OUTSIDE OF THE GAMING
WORLD AND A SMALLER CORE ...
AND NOW ?
TIME TO BUILD
A PRODUCT
USE IT WITHIN
YOUR
COMPANY
LAUNCH
QUICKLY
LISTEN TO
YOUR
CUSTOMERS
UNTIL YOU BUILT AN
AMAZING PRODUCT
3 PERFECT CORE FEATURES
AN AMAZING PRODUCT
✓ 3 PERFECT CORE FEATURES - YOU USE IT
• SEARCH
• SYNCHRONISATION
• SIMPLE FILE SHARING
✓ MAKE IT PERSO...
DESIGN IT TO
PERFECTION
PEOPLE LOVE
SLACK
FIND THE AHAH
MOMENT
✓ 2000 MESSAGES
✓ DO EVERYTHING TO BRING THE TEAM THERE
—> 93% RETENTION RATE AT THIS POINT
TEACH THEM HOW TO
USE THE PRODUCT
AND KEEP LISTENING
TO YOUR CUSTOMERS
QUALITATIVE AND QUANTITATIVE
LAUNCH
CREATE YOUR
OWN MARKET
PR
SANDWICH
VIDEO
HAVE THE BEST
CUSTOMER SUPPORT
“CUSTOMER SUPPORT ALONE HAS 18 PEOPLE
WITH AN OVERLAPPING GROUP OF 6 WORKING
ON TWITTER 24/...
EVERY
INTERACTION IS A
MARKETING
OPPORTUNITY
AMBASSADORS
AND REFERRAL
HOW DO YOU
SELL ?
NO TWO
TEAMS ARE
ALIKE
CREATE MATERIAL TO
EXPLAIN WHAT SLACK IS FOR
B2B - B2C
CIO - MULTIPLE ACCOUNTS
PRICING
SPREAD ACROSS TEAMS
TURN IT INTO A
PLATFORM
FUNDRAISING
FASTEST
GROWING EVER ?
ARR
10k to 100k: easy

100k to 1m: medium hard

1m to 10m: difficult

10 to 100m: extremely difficult

100m to 1bn: almost imp...
MAKES IT A UNICORN
'I'M GOING TO END UP WITH A
LOT MORE MONEY THAN I FEEL
LIKE I'M ENTITLED TO'
MERCI
Case Study : Slack - Les Secrets du Product/Market Fit et de la Croissance
Case Study : Slack - Les Secrets du Product/Market Fit et de la Croissance
Case Study : Slack - Les Secrets du Product/Market Fit et de la Croissance
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Case Study : Slack - Les Secrets du Product/Market Fit et de la Croissance

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Veröffentlicht am

Par Balthazar de Lavergne, Partner à TheFamily ( http://www.thefamily.co/balthazar-de-lavergne/ )

Veröffentlicht in: Internet
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Case Study : Slack - Les Secrets du Product/Market Fit et de la Croissance

  1. 1. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. CASE STUDY: SLACK LES SECRETS DU P/M FIT ET DE LA CROISSANCE
  2. 2. THE FACTS 2 Years 340M$ raised 2.8 Bn$ valuation 1.1m daily active users > 5% WoW growth for over 70w
  3. 3. UNCONDITIONAL LOVE
  4. 4. AND PEOPLE
 LOVE
 SLACK
  5. 5. HOW DID THEY GO THERE ?
  6. 6. STELLAR TEAM ✓ STEWART BUTTERFIELD • CO-FOUNDED FLICKR, SOLD FOR 35M TO YAHOO IN 2005 ✓ 3 OTHER CO-FOUNDERS • 2 EARLY FLICKR DEVS • 1 ENGINEER
  7. 7. THE PIVOTS NEVER ENDING GAME —> FLICKR GLITCH —> SLACK
  8. 8. 2012 ”WE HAVE DEVELOPED SOME UNIQUE MESSAGING TECHNOLOGY WITH APPLICATIONS OUTSIDE OF THE GAMING WORLD AND A SMALLER CORE TEAM WILL BE WORKING TO DEVELOP NEW PRODUCTS”
  9. 9. AND NOW ?
  10. 10. TIME TO BUILD A PRODUCT
  11. 11. USE IT WITHIN YOUR COMPANY
  12. 12. LAUNCH QUICKLY
  13. 13. LISTEN TO YOUR CUSTOMERS
  14. 14. UNTIL YOU BUILT AN AMAZING PRODUCT 3 PERFECT CORE FEATURES
  15. 15. AN AMAZING PRODUCT ✓ 3 PERFECT CORE FEATURES - YOU USE IT • SEARCH • SYNCHRONISATION • SIMPLE FILE SHARING ✓ MAKE IT PERSONAL - YOU TALK ABOUT IT • PERSONALIZED COMMANDS • SLACKBOT, LOADING SCREENS Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go
  16. 16. DESIGN IT TO PERFECTION
  17. 17. PEOPLE LOVE SLACK
  18. 18. FIND THE AHAH MOMENT ✓ 2000 MESSAGES ✓ DO EVERYTHING TO BRING THE TEAM THERE —> 93% RETENTION RATE AT THIS POINT
  19. 19. TEACH THEM HOW TO USE THE PRODUCT
  20. 20. AND KEEP LISTENING TO YOUR CUSTOMERS QUALITATIVE AND QUANTITATIVE
  21. 21. LAUNCH
  22. 22. CREATE YOUR OWN MARKET
  23. 23. PR
  24. 24. SANDWICH VIDEO
  25. 25. HAVE THE BEST CUSTOMER SUPPORT “CUSTOMER SUPPORT ALONE HAS 18 PEOPLE WITH AN OVERLAPPING GROUP OF 6 WORKING ON TWITTER 24/7”
  26. 26. EVERY INTERACTION IS A MARKETING OPPORTUNITY
  27. 27. AMBASSADORS AND REFERRAL
  28. 28. HOW DO YOU SELL ?
  29. 29. NO TWO TEAMS ARE ALIKE CREATE MATERIAL TO EXPLAIN WHAT SLACK IS FOR
  30. 30. B2B - B2C CIO - MULTIPLE ACCOUNTS
  31. 31. PRICING
  32. 32. SPREAD ACROSS TEAMS
  33. 33. TURN IT INTO A PLATFORM
  34. 34. FUNDRAISING
  35. 35. FASTEST GROWING EVER ?
  36. 36. ARR 10k to 100k: easy 100k to 1m: medium hard 1m to 10m: difficult 10 to 100m: extremely difficult 100m to 1bn: almost impossible
  37. 37. MAKES IT A UNICORN
  38. 38. 'I'M GOING TO END UP WITH A LOT MORE MONEY THAN I FEEL LIKE I'M ENTITLED TO'
  39. 39. MERCI

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