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better, faster, stronger market fit
MikeLaVigne,Clue
“Finally. A period tracking app that
doesn’t look like My Little Pony is
having her period.”
mission-driven
female founded
IdaTin
insight-driven product development
1. formative
2. generative
3. evaluative
talk to someone
before building something
quantitative / qualitative
fail fast, fail often
better, faster, stronger, market fit
market fit
“The degree to which
a product satisfies a strong
market demand.”
better = empathetic
faster = fewer and smaller iterations
stronger = genuine unmet need
better
empathy
“What do women want?”
What is “woman” ?
formative research
faster
?
build all hypotheses
build after evaluating hypotheses
generative research
stronger
segment research
spectrum research
“factors of diversity”
• life stages
• birth control types
• relationship types
• genders
• sexualities

• education levels
• medical conditions
...
Spectrumresearch increases diversity
to find patterns that connect people.
Segmentedresearch emphasizes
simplicity, so patt...
Spectrumresearch increases diversity
to find patterns that connect people.
Segmentedresearch emphasizes
simplicity, so patt...
[ screen shot of article ]
also formative research
break it
@MikeLaVigne_
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue
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"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue

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Mike will go through how quick sprints of research can be used to direct product strategies and reduce in-market iterations. He's currently chief product officer of Clue, a female health app that he co-founded. In the past, he's been a creative director frog design. Mike has over 15 years of experience in design, research and product strategy 

- Find the video of the talk : http://bit.ly/2kUEZdA
- Join us next time: https://www.meetup.com/fr-FR/TheFamilyBerlin/ ✨

Veröffentlicht in: Internet
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"Better, faster, stronger market fit" by Mike LaVigne, Co-founder & Head of Product at Clue

  1. 1. better, faster, stronger market fit MikeLaVigne,Clue
  2. 2. “Finally. A period tracking app that doesn’t look like My Little Pony is having her period.”
  3. 3. mission-driven female founded IdaTin
  4. 4. insight-driven product development
  5. 5. 1. formative 2. generative 3. evaluative
  6. 6. talk to someone before building something
  7. 7. quantitative / qualitative
  8. 8. fail fast, fail often
  9. 9. better, faster, stronger, market fit
  10. 10. market fit “The degree to which a product satisfies a strong market demand.”
  11. 11. better = empathetic
  12. 12. faster = fewer and smaller iterations
  13. 13. stronger = genuine unmet need
  14. 14. better
  15. 15. empathy
  16. 16. “What do women want?”
  17. 17. What is “woman” ?
  18. 18. formative research
  19. 19. faster
  20. 20. ?
  21. 21. build all hypotheses build after evaluating hypotheses
  22. 22. generative research
  23. 23. stronger
  24. 24. segment research
  25. 25. spectrum research
  26. 26. “factors of diversity”
  27. 27. • life stages • birth control types • relationship types • genders • sexualities
 • education levels • medical conditions • reproductive goals • body perceptions • impairments
  28. 28. Spectrumresearch increases diversity to find patterns that connect people. Segmentedresearch emphasizes simplicity, so patterns are easier to find.
  29. 29. Spectrumresearch increases diversity to find patterns that connect people. Segmentedresearch emphasizes simplicity, so patterns are easier to find.
  30. 30. [ screen shot of article ]
  31. 31. also formative research
  32. 32. break it
  33. 33. @MikeLaVigne_

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