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"A little theory of radicality" by Oussama Ammar

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Oussama talks about the concept of radicality and will give you the tips about how to push harder and give strong opinions!!

"A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could. Strong opinions aren’t free. You’ll turn some people off. They’ll accuse you of being arrogant and aloof. That’s life. For everyone who loves you, there will be others who hate you. If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)" - From the book Rework by Jason Fried & David Heinemeier Hansson.

Veröffentlicht in: Business

"A little theory of radicality" by Oussama Ammar

  1. 1. The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice. A LITTLE THEORY 
 ABOUT RADICALITY
  2. 2. TO BUILD A GOOD STARTUP, 
 YOU NEED TO POLARIZE
  3. 3. 
 
 “Before men can act, an issue must be polarized. Men will act when they are convinced that their cause is 100% on the side of the angels, and that the opposition are 100% on the side of the devil… There can be no action until issues are polarized to this degree.” SAUL ALINSKY, 
 RULES FOR RADICALS, 1971:
  4. 4. BEING AN ENTREPRENEUR IS NOT JUST ABOUT SELLING It’s also about convincing & educating customers. It is about advocating a new way. You need a solid ground.
  5. 5. POLARIZING = VIRALITY
  6. 6. 
 
 “A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could… DAVID HEINEMEIER HANSSON, REWORK :
  7. 7. 
 
 “Strong opinions aren’t free. 
 You’ll turn some people off. They’ll accuse you of being arrogant and aloof. 
 That’s life. For everyone who loves you, 
 there will be others who hate you. 
 
 If no one’s upset by what you’re saying, 
 you’re probably not pushing hard enough. 
 (And you’re probably boring, too.) DAVID HEINEMEIER HANSSON, REWORK :
  8. 8. BEING RADICAL IS 
 NOT ABOUT BEING A JERK
  9. 9. CARE A LOT & ALWAYS, EVEN MORE WHEN YOU POLARIZE
  10. 10. RADICAL = CRISTAL CLEAR 
 FORCES YOU TO MAKE CHOICES
  11. 11. RADICAL = OFTEN WRONG, THAT’S FINE
  12. 12. BEING RADICAL IS EASIER FOR 
 SMALL STARTUPS = YOU’RE LUCKY
  13. 13. BEING RADICAL DOESN’T MEAN HAVING 
 A NEGATIVE MESSAGE = IT CAN BE FUN
  14. 14. BEING RADICAL IS ABOUT LETTING YOUR SOUL OUT
  15. 15. THANKS oussama@thefamily.co

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