Michael Liu

Greater New York City Area United States

Director, Mobile & Innovation Strategy at Carat USA

Advertising / Marketing / PR

Michael oversees and leads the mobile strategy across Carat US and is tasked to equip the agency with the knowledge and tools to plan for the mobile world. He is also responsible in helping drive the innovation practice throughout the organization as a member of the Catalyst team - a multi-disciplined group of strategy, content, creative, and technology specialists. His experience in product development has led to innovative client solutions and new revenue streams for the agency. He is utilized as a common asset and has worked on brands such as Macy's, The Home Depot, Staples, Diageo, Perfetti Van Melle, Proctor & Gamble, Burberry, Reebok, Mondelez, General Motors, and others. Michae...