Programmatic is here to stay. Interpublic Group of Cos.' buying arm Magna Global projects that programmatic spending will reach $9.8 billion in the U.S. this year, or about 20% of the overall digital-ad market. With this growth more brands are moving advertising dollars to programmatic technologies because of the efficiency and accessibility.
But programmatic buying isn't as complicated as the jargon makes it sounds. Just like any other marketing campaign there are many steps to reaching your brand’s campaign goals. Best practices for campaign success evolve alongside the programmatic market, so it’s important to always fine-tune your campaigns.
Watch the full webinar here: http://blog.choozle.com/programmatic-101-webinar/
2. History of Digital Advertising
The Birth of Programmatic
1st Banner
1995
1st Ad Serving
1994 2001-2003
Pop Up Ads
Direct Buys
2007
1st Social Media Ads
2008
Current1999-2001
Internet Bubble
Tech Crash
20011998
Google
Founded
3. Ready for Programmatic?
$10B was spent with
programmatic media
in 2014, and projected
to be $20B by 2016.
87% of buyers to grow
programmatic >50% in
the next 6 months
72% of brands primarily
value transparency in
increasing programmatic
spend
Access to 2M+
impressions in 145+
Countries and across 1M+
Publishers Every Second
4. What is Programmatic? RTB?
Buying media in an automated
fashion through digital platforms.
Replaces the traditional buying
options.
RTB is the ‘stock market’ of selling
and buying media in real time.
RTB is individual and instantaneous.
7. Who Makes Up The Space
Demand Side
Platforms
Data Management
Platforms
DigitalMarketers
Audience
Media Planning
Performance
Retargeting
Analytics
Creative
Optimization
Ad Networks Ad Exchanges
Campaign
Reporting
8. How Does Programmatic Work?
Ad exchange
announces
available bid to bid
manager
Bid manager
evaluates
advertiser’s targeting
and bids id it
matches
Auction of all
bids takes
place
Winning
exchange
serves ad
User visits
webpage
100 ms
9. Why Does Programmatic Matter?
Digital advertising used
to be bought and sold
manually.
THEN NOW
Digital ad buying is
faster, more efficient,
and less expensive.
10. Programmatic Solutions with Choozle
• Access to
every major ad
exchange
• IAB standard
ad formats
DISPLAY SOCIAL VIDEO MOBILE
Reach your target audience
WHEREVER they are online
Play in the now
Nike.com
A Highly Responsive, High-Powered Speed Machine
• Access to in-
app and mobile-
optimized web
inventory
• Every major
exchange and
SSP
• 15. 30, and 60
second inventory
• Pre, Mid & Post
Roll
• Facebook
Exchange
• Right Rail ads
• News Feed
ads