Zuora is working to enable Order functionally for all customers. Come learn about the future of Orders and how to get ready for it.

1. SUBSCRIBED 2018

2. SAFE HARBOR DISCLAIMER
The following presentation is intended for information purposes only. The development, release, and timing of any features or functionality
describedforZuora’sproductsremainsatthesolediscretionofZuoraandissubjecttochange. Anyunreleasedservicesorfeaturesreferencedin
thispresentationarenotcurrentlyavailableandmaynotbedeliveredontimeoratall.Customersshouldmakepurchasedecisionsbasedupon
productfeaturesthatarecurrentlyavailable.
Inaddition,statementsinthispresentationthatrefertoforecasts,futureplansandexpectationsareforward-lookingstatementsthatinvolverisks,
uncertainties,andassumptions,manyofwhichinvolvefactorsorcircumstancesthatarebeyondourcontrol.Ifanysuchuncertaintiesmaterialize,
if any of the assumptions prove incorrect, or if priorities or resourcing changes, actual results could differ materially from such forward-looking
statements.Youarecautionednottoplaceunduerelianceontheseforward-lookingstatementsastheyreflectZuora’sexpectationsasofthedate
ofthispresentation.Inaddition,actualresultscoulddiffermateriallyfromthoseexpressedorimpliedintheforward-lookingstatementsduetoa
number of factors, including but not limited to, risks detailed in our Annual Report on Form 10-K filed with the Securities and Exchange
Commission(SEC)onApril18,2019,aswellasotherdocumentsthatmaybefiledbyus fromtimetotimewiththeSEC.CopiesofAnnualReport
onForm10-KandotherfilingswiththeSECmaybeobtainedbyvisitingourInvestorRelationswebsiteatinvestor.zuora.comortheSEC'swebsite
atwww.sec.gov.Zuoraassumesnoobligationanddoesnotintendtoupdatetheseforwardlookingstatementsafterthedateofthispresentation
toconformthesestatementstoactualresultsortochangesinourexpectations.
WeencouragecustomersrequiringspecificfunctionalitytofilerequestsonourZuoraCommunityIdeasBoard,evenifafeaturepotentially
addressingtheirneedshasbeenpreviouslydiscussed.ThesecaseswillbetrackedbyZuoraproductmanagementandeveryeffortwillbemadeto
proactivelycommunicateZuora’striageandstatusofincomingrequests.

3. THE FUTURE OF
ORDERS

4. v
VP & GM, BIlling
Mike Aaron

5. AGENDA
• What is Orders?
• Vision
• Abrief history of Orders
• Demo
• What’s good about Orders?
• What are we improving?
• What’s new
• Where are we going

7. What is Orders?
Orders is a new feature in
Zuora that introduces the
concept of an order to easily
create and manage changes to
your subscriptions

8. AZuora Order will capture a customer transaction in full. It is the
digital representation of that transaction and will serve as the
cornerstone for the following functionality:
• Bookings - The single document in the ecosystem that
represents the sales transaction.
• Provisioning - The sole driver for the delivery of digital goods
• Fulfilment - The sole driver for the delivery of physical goods
VISION

9. • 2008: Subscription and
amendments become
available
• 2016: Team starts working on
Orders
• 2018: Orders is available in
LimitedAvailability
• 2019: Team improves and
evolves the product
• 2020: Expected timeline for
GeneralAvailability

10. BENEFITS
OF
ORDERS
• Easy to make multiple
changes to a subscription in 1
step
• Flexibility to capture the
transaction as the customer
wants to process it
• Easy to get booking metrics

11. WHAT ARE
WE
IMPROVING
?
• Co-existence with
subscribe/amendAPIs
• Amore intuitive, easy-to-use
UI
• Better metrics
• Close feature gaps

12. • Orders V1 has a cutover today - once you get on Orders, you
can’t use the S/AAPIs any more
• This can be difficult for customers that have multiple teams
integrating with Zuora
• Going forward, we will enableAPI co-existence so that you
can call either S/Aor OrdersAPIs with equivalent results
CO-EXISTENCE WITH SUBSCRIBE/AMEND
APIS

13. • We have identified steps in the Orders UI flow that aren’t as
intuitive as they could be
• We’ll be working to address them, and aggressively test for
usability and comprehension for all user flows
• Our goal is for the UI to be as self explanatory and intuitive as
possible
A MORE INTUITIVE, EASY-TO-USE UI

14. • Net MRR with discounts
• TCV, MCV of an order
• All related metrics in one object
• Easily obtain trend data
BETTER METRICS

15. • Ability to change start date on a subscription that’s already
renewed
• Support pending amendments/orders
CLOSE FEATURE GAPS

16. WHAT’S
NEW?
Enhanced Orders
data model

17. WHERE
ARE WE
GOING?
The Future
• Non-subscription based
charges
• Order management
• Provisioning and Entitlements

18. ZUORA CENTRAL
A single platform to monetize and orchestrate subscription services
MONETIZE
• price & package
• bill & collect payments
• recognize revenue
• measure results
ORCHESTRATE
• send communications
• design acquisition, expansion,
billing, dunning, & renewal flows
• trigger provisioning
• sync external data

19. Q&A