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WHY
DESIGNSERVICE MATTERS
(FOR US)
InteractionDesign?
InteractionDesign?
CAR2GO App
Locate/Enter
Boarding
Drive
Refuel
Example - Car2Go
Support
Disembark
…
Service Design
Product
Service Design
Product
Service
Service Design
User
Centered
-
Holistic
-
Interdisciplinary
Service Design - Process
Exploration
Creation
Reflection
Implementation
Service Design - Tools
Exploration Creation Reflection
CULTURAL PROBES
CONTEXTUAL
INTERVIEWS
A DAY IN THE LIFE
SERVICE
PROT...
WORKSHOP TIME
Contextual Interview
5Min.
Befragt euren Experten zum Thema 

Schießbude auf dem Jahrmarkt.



Notiert euch die gewonnen E...
Contextual Interview
5Min.
Formuliert aus den gewonnen Erkenntnisse
mögliche Bedürfnisse.
Bsp: Dennis möchte sich beweisen...
Service Walkthrough
15Min.
Zeichnet den Grundriss eurer Attraktion.
Beachtet den gesamten Prozess und die
Bedürfnisse eure...
Service Walkthrough
5Min.
Zeigt eure Idee her:
Lauft mit eurer Figur die einzelnen Stationen ab
und beschreibt wie die Tou...
Der Service Design
Gedanke
Feedback?
Why Service Design Matters (For Us)
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Why Service Design Matters (For Us)

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Veröffentlicht am

Der generalüberholte Service Design Vortrag. Vorgestellt im Rahmen der Zuckerstücke WS15 von Dennis Hatwieger.

Veröffentlicht in: Design
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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Why Service Design Matters (For Us)

  1. 1. WHY DESIGNSERVICE MATTERS (FOR US)
  2. 2. InteractionDesign?
  3. 3. InteractionDesign? CAR2GO App
  4. 4. Locate/Enter Boarding Drive Refuel Example - Car2Go Support Disembark …
  5. 5. Service Design Product
  6. 6. Service Design Product Service
  7. 7. Service Design User Centered - Holistic - Interdisciplinary
  8. 8. Service Design - Process Exploration Creation Reflection Implementation
  9. 9. Service Design - Tools Exploration Creation Reflection CULTURAL PROBES CONTEXTUAL INTERVIEWS A DAY IN THE LIFE SERVICE PROTOTYPES
 SERVICE BLUEPRINT SERVICE WALKTROUGH SERVICESTAGING STORYBOARDS
  10. 10. WORKSHOP TIME
  11. 11. Contextual Interview 5Min. Befragt euren Experten zum Thema 
 Schießbude auf dem Jahrmarkt.
 
 Notiert euch die gewonnen Erkenntnisse (Insights). Bsp: Dennis geht zur Schießbude um Preise zu gewinnen.
  12. 12. Contextual Interview 5Min. Formuliert aus den gewonnen Erkenntnisse mögliche Bedürfnisse. Bsp: Dennis möchte sich beweisen und dafür belohnt werden.
  13. 13. Service Walkthrough 15Min. Zeichnet den Grundriss eurer Attraktion. Beachtet den gesamten Prozess und die Bedürfnisse eures Interviewpartners. 
 Wie gestaltet sich der Service?
  14. 14. Service Walkthrough 5Min. Zeigt eure Idee her: Lauft mit eurer Figur die einzelnen Stationen ab und beschreibt wie die Touchpoints aussehen und wie die Interaktion aussieht.
  15. 15. Der Service Design Gedanke
  16. 16. Feedback?

×