Mini case study on Disney company.

1. How Entertainment Became
An Empire

6. Now they are here

12. • Trust
• Fun
• Entertainment

14. To reach moreaudience Disney launched

16. To reach varietyof audience around the world

18. Today Disney is comprised of 4 Business
segments

19. 1 Media
Networks
Media Networkscompriseavast arrayof
broadcast,cable, radio,publishing anddigital
businesses acrosstwodivisions–the
Disney/ABCTelevision GroupandESPNInc.

20. 2 Parks and
Resorts
WaltDisneyParksand
Resortsis oneofthe
world’sleading providersof
familytravelandleisure
experiences,giving millions
ofguestseach yearthe
chanceto spendtime with
their familiesandfriends,
makingmemories thatlast
alifetime.

21. 3 Studio
Entertainment
Forover 90years,The Walt
DisneyStudioshas been the
foundationonwhich The
WaltDisneyCompanywas
built.Today,the Studio
brings qualitymovies, music
andstageplaysto
consumersthroughoutthe
world.

22. 4 Disney consumer
product and
interactive media
From toys, apps and apparel to books and games, Disney ConsumerProducts and Interactive Media brings our
company’s stories and charactersto life through innovative and engaging physical products and digital experiences,
inspiring the imaginations ofthe young and young at heart

25. Showwasa bigsuccessand Disneysold millions of cd games , movies , consumer product and
liveconcerts around the world

26. Disney uses emerging technologies
to connect withconsumers in
innovativeway

27. Regular podcast and website helped
consumers to get information

28. Disney’s Consumers spend
• 13 billions hours “immersed” with Disney brand
• 10 billion hours watching Disney channel
• 800 million hours at resort and parks
• 1.2 billion hours watching Disney movies

29. US$52.46 billion (2015)
Revenue
Today according to Forbes Disney is ranked 71st biggest company of the world, and it is
ranked 57th by Fortune.

30. What does Disney do best to connect with its core
consumers?
•From its founding, Disney brand has always been synonymous with qualityentertainmentfor the entire family.
Mickey Mouse is the most famous cartoon characters till date.
•Disney basically connects with its customers by providingthem with qualityentertainmentand innovatingand
excellingin it.
•Beginningwith black-and-white cartoons to producing animated films, themeparks, consumer products: Disney
is a brand thatstands for trust, funand entertainmentthat resonates with children, familiesand adults through
some of the most amazingand iconic characters, stories and memoriesof all times.
•Bylaunching the Disney channel, it maintainsa regular connectivity with its audience.
•In the modern times,its biggest challengeis to maintainits years old heritageand yetinnovate!
•It uses emergingtechnologies to connect with its consumers in innovative ways. It was one of the first
companies to begin regular podcasts of its televisionshows as well as release ongoing news about its products
and interviews with Disney’s employees,staff, and park officials.

31. What are the risks and benefits of expanding the Disney
brand in new ways?
• Disney, today, is comprised of five business segments: The Walt
Disney Studios, Parks and resorts, Disney Consumer products, Media
Networks, Disney Channel. Disney's greatest challenge today is to
keep a 90 year old brand relevant and current to its core audience
while staying true to its heritage and core brand values. Disney's CEO
Bob Iger explained that as a brand that people trust, it opened doors
to new platforms and markets. When you deal with a company with
this great legacy, you deal with conflicts between heritage and
innovation. with new customers, one definitely requires to innovate
with emerging technologies and to maintain the heritage it is very
important to ensure an success. Also Disney invests in foreign
countries and take acquisition to build

32. 1923
19801966
1928 1940 &
1950
2015
Funding film to star MICKEY MOUSE Animated classics
Walt Disney died International theme parks and
theatrical production
Forbes 71st
Fortune 57th
Summary

34. Disclaimer
Created by ZubeenLapsiwala duringa marketing internship by
Prof. Sameer Mathur , IIMLucknow.

35. Credits :
Photoand fonts
• http://wallpaperswide.com/search.html?q=disney
• http://www.shutterstock.com/pic.mhtml?utm_campaign=Ee
zy%20Inc&id=342630233&utm_medium=Affiliate&tpl=3891
9-111120&irgwc=1&utm_source=38919
• http://compfight.com/search/disney/1-0-1-1
• http://wallpaperswide.com/search/page/4?q=disney
• http://wallpaperswide.com/search/page/3?q=disney
• http://wallpaperswide.com/search/page/5?q=disney
• http://www.colourlovers.com/
• http://www.investopedia.com/articles/financial-
theory/11/walt-disney-entertainment-to-empire.asp
• http://www.fontspace.com/category/beautiful
• http://www.slideshare.net/jessedee/you-suck-at-
powerpoint/2-
Approximately_350_PowerPoint_presentations_are
• http://www.colourlovers.com/palette/4256142/Bloody_Pun
ch
• https://thewaltdisneycompany.com/about/
• http://bfonts.top20free.com/
• http://www.dafont.com/brushstrike.font
Website
• Colorlovers.com
• Flickr.com
• Wallpaerswide.com
• Slideshare.com
• Fontspace.com
• Thewaltdisney.com