Changes and Advancements in Technology overtime.

1. A look into Technology:
How it began
How we use it
Where we’ve come from
Where we’re going

2. I
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World Wide Web has been mainstream for just under 30 years
Today, audiences use technology in every part of their
daily lives

3. A
C
C
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S
S
T
O
T
H
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I
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T
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T
Internet first
became accessible
in 1991
Hit its first billion
users after 14 years
in 2005
Quadrupled to over
4.3 billion after the
next 14 years
(Statista, 2017)

4. A
C
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S
S
T
O
T
H
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Over half of the
world’s
population use
the internet
today
3.484 billion are
accessing it to
use various
social media
platforms
Watch this link
to see how many
people are
accessing the
internet every
second
(Hootsuite, 2019).

5. D
I
G
I
T
A
L
D
E
V
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C
E
S
78% of people in
the UK own a
mobile device
Ownership of
Desktop PCs has
dropped 40% in
the past 10 years
(Statista, 2019).

6. C
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M
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R
T
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D
S
Technology has vastly
evolved in the past 5 years
Face-to-face conversations
Hand-written letters
Waiting by the phone
No longer common ways to
communicate
Using impersonal
technologies to continue
being personable
Concept of constant
connection is what drives
technology consumption
Talk-to-text
Bluetooth
Messaging apps
Facetime
Today’s most common
ways to communicate

7. C
O
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S
U
M
E
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T
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D
S
Consumer trends are
changing
In 2019, eight out of ten
Australians shopped
online
In 2020, one out of ten
items will be bought
online
By 2021, 22 million
Australians will be
buying online
(V12Data, 2015) (Webalive, 2019)

8. W
H
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T
C
O
N
S
U
M
E
R
S
B
U
Y
Global ecommerce
market size will
reach $3.5 trillion in
revenue by 2022
Retail stores are
rapidly closing their
Brick & Water shops
In 2014, electronics
were the biggest
category purchased
online
(Webalive, 2019)

9. W
H
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T
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N
S
U
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R
S
B
U
Y
The Top 5 Australian online retailers in 2019

10. H
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S
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C
H
Information on the internet is now
at our fingertips
Search engine giants like Google help
us find what we want in seconds
50% of consumers will go straight to
the retailer’s website
The other 50% will start with a
search engine
(ClickZ, 2018)

11. T
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C
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N
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L
O
G
Y
C
H
A
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G
E
S
Marketing Mix Changes & Challenges
People
Losing their
jobs to
technology
Promotion
Traditional
marketing is
dying up
against
digital
marketing
Price
Brands
lowering
prices to
keep up with
competition
Place
Brick and
water stores
are closing

12. V
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N
S
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M
P
T
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Videos on the internet will
account for 79% of global
internet traffic by 2020
This is up 14% from 2015
(Multichannel, 2019)

13. V
I
D
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O
C
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S
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Advertising is one of the
biggest drivers for online
videos
As advertising on TV is
decreasing, advertising
through online video is
increasing
(Marketing Charts, 2019)

14. S
U
M
M
A
R
Y
In 2018, this is what happened in one
minute across the internet
Australians are mobile obsessed, with
more phones than people and two thirds
of the population on Facebook
(Twitter, 2019)
(Juicebox, 2020)

15. s
F
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P
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D
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N
S
Internet for
Everyone
Internet
connection will
be permanent
and automatic.
The world of IoT
(Internet of
Things)
Earth won’t be
the only planet
with Internet
access.
(Forbes, 2019)

16. R
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evolution-of-digital-technology/ [Accessed 16 Feb. 2020].
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for-2019/ [Accessed 16 Feb. 2020].

17. R
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Vividfish.co.uk. (2018). 89% of customers begin their buying process with a search engine. [online] Available at:
https://www.vividfish.co.uk/blog/89-of-customers-begin-their-buying-process-with-a-search-engine-source-fleishman-hillard [Accessed 16 Feb.
2020].
Internetlivestats.com. (2020). Number of Internet Users (2016) - Internet Live Stats. [online] Available at:
https://www.internetlivestats.com/internet-users/ [Accessed 16 Feb. 2020].
Statista. (2019). Number of internet users worldwide 2005-2018 | Statista. [online] Available at:
https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/ [Accessed 16 Feb. 2020].
Richter, F. (2018). Infographic: Age Matters in Online Video Consumption. [online] Statista Infographics. Available at:
https://www.statista.com/chart/1715/online-video-consumption/ [Accessed 16 Feb. 2020].
McCarthy, N. (2018). Infographic: The evolution of digital device ownership in the UK. [online] Statista Infographics. Available at:
https://www.statista.com/chart/14981/the-evolution-of-digital-device-ownership-in-the-uk/ [Accessed 16 Feb. 2020].
Unsplash.com. (2020). Photo by Christopher Gower on Unsplash. [online] Available at: https://unsplash.com/photos/m_HRfLhgABo [Accessed
16 Feb. 2020].
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Digitalistmag.com. (2019). The Evolution Of Technology Continues: What’s Next In 2019. [online] Available at:
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Feb. 2020].
Technology, F. (2020). Future technology: 22 ideas about to change our world. [online] BBC Science Focus Magazine. Available at:
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Forbes.com. (2019). 7 Predictions For How The Internet Will Change Over The Next 15 Years. [online] Available at:
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[Accessed 16 Feb. 2020].