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Key concepts of media
Representation of gender
                                                  is the media. All media
                         Media language           texts are re-presentation
                         Institution              of reality.
                         Genre
                         Representation
Genre is a French word   Audience
meaning “Kind, Sort or   Ideology
Style.”
                         Narrative
                                          Ideology is the ideas behind a
                                          media text, the secret agenda of
                                          its producers.
Denotation: The explicit or actual
meaning.

                                     Connotation: The implicit or
                                     associated meaning.

Iconography: Things that are
characteristic & symbolic to a
particular representation.

                                     Omnipotent: When the audience
                                     knows more than the character.

Hegemony: ways in which the media
encourage people to consent to
status power structures.

                                     Verisimilitude: creating a sense of
                                     reality, the quality of appearing to
                                     be true or real.
Its easy to recognise what genre a film belongs to.



Audiences are known to genre because of its
reassuring and familiar patterns of repetition and
variation.


Repetition is one of the main ways the audiences
understand the media text
Its easy to get a audience.


                  Its easy to choose and market your audience.


               Easy to market for example: a film poster/trailer.


Producers can exploit a winning formula and minimise taking monetary risks.

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Key concepts of media

  • 2. Representation of gender is the media. All media Media language texts are re-presentation Institution of reality. Genre Representation Genre is a French word Audience meaning “Kind, Sort or Ideology Style.” Narrative Ideology is the ideas behind a media text, the secret agenda of its producers.
  • 3. Denotation: The explicit or actual meaning. Connotation: The implicit or associated meaning. Iconography: Things that are characteristic & symbolic to a particular representation. Omnipotent: When the audience knows more than the character. Hegemony: ways in which the media encourage people to consent to status power structures. Verisimilitude: creating a sense of reality, the quality of appearing to be true or real.
  • 4. Its easy to recognise what genre a film belongs to. Audiences are known to genre because of its reassuring and familiar patterns of repetition and variation. Repetition is one of the main ways the audiences understand the media text
  • 5. Its easy to get a audience. Its easy to choose and market your audience. Easy to market for example: a film poster/trailer. Producers can exploit a winning formula and minimise taking monetary risks.