Opportunity algorithm

1. On How to Create an Opportunity
(Source Needed)
Ziya G. Boyacigiller
This presentation was created and given by Ziya
Boyacigiller who was leading Angel Investor and a loved
mentor to many young entrepreneurs in Turkey. We have
shared it on the web for everyone’s benefit. It is free to
use but please cite Ziya Boyacigiller as the source when
you use any part of this presentation. For more about
Ziya Boyacigiller’s contributions to the start-up Ecosystem
of Turkey, please go to www.ziyaboyacigiller.com

2. Opportunity Algorithm
opportunity =
importance + max (importance – satisfaction, 0)
(units for importance and satisfaction =
percent of surveyed rated this outcome a 4 or 5.)
Example:
importance= 88% (8.8), satisfaction= 21% (2.1) 
opportunity= 8.8 + (8.8-2.1) = 15.5

3. Possible Opportunity Ratings
importance
satisfaction
0 5 10
0 0 10
ok
20
excellent
5 0 5 15
good
10 0 5 10