From the talk of 13th Jan 2019.

1. 099 7572 7572
Chief Executive Officer
Alex Khine
/AlexNerdyMarketer
/AlexNerdy
AlexKhine.com
Alex Khine
Reporting & KPI
(13th Jan, 2019)

2. Keynote
Summary
• မသိမျဖစ္ အခ်က္ေတြ
• Report မလုပ္ခင္ ဘယ္လုိ ျပင္္င္မလဲ?
• Report မွာ ဘွာေတြ ပါဝင္သင္႔လဲ?
• Report ၿပီးသြွာီးတဲ႔အခ်ိန္ လုပ္ရမယ္႔ Action Plan
Reporting & KPIs

4. မသိမျဖစ္ အခ်က္ေတြက

5. ကိုယ္႔
Digital
Marketing
Channel
ေတြ

6. Customer Decision Journey

7. Setting KPIs
(အရင္ Data ကို
အေျခခခပါ)
Yearly KPI? Quarterly KPI? Monthly KPI?

8. ကၽြန္ေတွာ္တို႔တိုင္ီးတဲ႔ KPI
တစ္ခ်ိ်ိဳ႕
Ecommerce focused:
• Traffic volumes
• Transaction volumes
• £ Revenue
• Conversion rate %
(=<transactions>/<traffic>
)
• £ Cost per order
(=<spend>/<transactions
>)
• ROI (revenue as a % of
spend)
• Device usage (the above,
but split by
desktop/mobile/traffic)
Content focused:
• Numbers & Types of
Sentiments
• Leads Generated of on-
site content
• Social engagement of on-
site content
• Traffic into specific
landing pages
• On-site engagement
(bounce rate, average
time on site, average
page views per visit)
SEO focused:
• Key term rankings
• Number of terms ranking
• Ranking spread (number
of terms in top 5, number
of position 1 rankings,
number of terms in top
10 etc.)
• Search visibility (a trend
of how visible your site is
in search engines, based
on what terms it ranks for
and where it ranks for
them)
• Number of landing pages
receiving organic traffic
• Indexation status
(number of SEO errors,
e.g. 404s, duplicate meta
etc.)
• Brand vs non brand

9. Focus
on
CAR

10. ဘယ္သူမ
စွာအရည္ႀကီး
မဖတ္ခ်င္ဘူီး။
• တိုတိုနဲ႔ လိုရင္ီးပဲ ေရီးပါ။
• Bullet Point မ်ွာီးမ်ွာီးသခုီးပါ။

11. Report မထုတ္ခင္ စဥ္ီးစွာီးဖုိ႔
အခ်က္ေတြ

12. Marketing KPI?
Awareness? Engagement? Leads?
Weekly KPI? Monthly KPI? Quarterly KPI?

13. ဘယ္သူဖတ္မွာလဲ?
Manager? Boss? Whole Team?
CPM Cost Per Impression
Cost Per Impression
(Impression = View)

14. Report Period မွာ ထူီးျခွာီးတွာ ဘွာရိလဲ
အရင္ရွာပါ။
Highlight

15. Report မွာ ဘွာေတြ
ပါသင္႔သလဲ?

16. Monthly / Quarterly Report တစ္ခုမွာ
ပါသင္႔တဲ႔အခ်က္ေတြက
Landscape Data Owned Data Competition Data

18. Executive Summary
FINDINGS KPI OBJECTIVES NEXT STEP
Executive Summary ကို ဖတ္လုိက္တွာနဲ႔ အေသီးစိတ္ လုိက္ဖတ္ေနစရွာ မလုိဘဲ နွာီးလည္သြွာီးဖုိ႔အတြက္ သခုီးပါတယ္။
ဖတ္တဲ႔သူ ေမီးခ်င္တဲ႔ ေမီးခြန္ီးေတြ အွာီးလခုီးကို ဒမွာ ေျဖၿပီးသွာီး ျဖစ္ေနရပါတယ္။

19. Executive Summary Sample

20. ▪ Overview (Performance)
▪ Landscape Analysis
▪ Top Performing and Least Performing Posts
(Reach, ER and Total Interactions)
▪ Sentiment Analysis ( Positive, Negative, Questions)
▪ Key Learning and Observations
▪ Competitors comparison
( Top performing post- by campaign)
CONTENTS TO COVER IN REPORT
Report SAMPLE
Impression
(xx,xxx imps)
(0.XX CPM)
Reach
(xx,xxx reach)
(0.XX CPR)
Engagement
(xx,xxx engagement)
(0.XX CPE)
Messages
(Leads)
(xx messages)
(0.XX CPL)
Marketing Funnel

21. Landscape Analysis
https://www.facebook.com/ads/
audience-insights/

22. CURRENT WEEK’S OVERVIEW : SENTIMENTS
80
Total Comments from
fans between
XX to YY
17
Complaint
5.4%
47
General
63%
3Compliment
3.4%
13
Question
28%
Report SAMPLE

23. CURRENT WEEK’S DATA
Complaint Compliment Question General Service Channel Product General
Note Series 2 0 19 13 34 5 2 14 4 14 34 5
S Series 1 1 29 39 70 10 1 15 8 46 70 10
A Series 1 0 20 4 25 4 0 13 6 6 25 4
J Series 4 2 39 10 55 8 1 28 12 14 55 8
CE 1 0 3 0 4 1 0 3 1 0 4 1
Tab 0 0 7 0 7 1 0 5 2 0 7 1
Wear 0 0 1 0 1 0.1 0 1 0 0 1 0.1
Product 2 1 8 1 12 2 0 8 2 2 12 2
General/
Miscellaneous
26 19 67 360 472 69 8 37 7 420 472 69
Total 37 23 193 427 680 100.1 12 124 42 502 680
% 5.4 3.4 28.0 62.0 1.70 18.00 6.10 73.8
%Product
SENTIMENTS
Total %
TOPICS
Total
Do your homework
Report SAMPLE
Comment ID Date Comment Product Sentiments Topics
General General General
Product Name Compliment General
Product Name General General
General General General
Product Name General General
General Question General
Product Name Complaint General
Product Name Question Channel
https://socialfy.pw/

24. In Brief & Next Step
What is done?
• Write down your own highlights
& lowlights
• Key Learnings
• Write down your competitor’s
highlights & lowlights
• Key Learnings
What is next?
• Next Month / Quarter / Year plan
& objective
• Breakdown to weekly KPI
• Timeline in next slide

25. 099 7572 7572
Chief Executive Officer
Alex Khine
/AlexNerdyMarketer
/AlexNerdy
AlexKhine.com
Alex Khine
Thank you &
Good Luck!