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A Bite into Apple’s Font History

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If you didn’t know already, last year Apple released a new bundle of developer tools called WatchKit to help third-party Apple Watch app developers. The bundle included the nice surprise of 23 different variations of the Apple Watch system font - the first font Apple has developed in 20 years.

Fonts have played a large role in the Apple brand from the beginning; from corporate fonts to custom variations, Apple has always held a strong policy on what fonts would become part of the brand’s identity. Brand identity design is a complex process, but Apple has honed theirs over several years of careful execution. This fun infographic touches on the vast and complicated history of the Apple brand’s fonts.

Veröffentlicht in: Design
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A Bite into Apple’s Font History

  1. 1. Brand identity design is a complex process, but Apple has honed theirs over several years of careful execution. Most of their customers have no idea that they have changed typefaces several times since inception. Here's our list of interesting Apple font facts! -. _‘ #DYK For 18 years Apple used a custom variant of the ITC Garamond typeface APPLE OARAMONO called Apple Garamond. However, since 2001, Apple has gradually shifted Wm. me new towards using Myriad in its marketing. ""a°‘"‘°5" ‘" 1934- “PP'° 3“°P‘°“ 3 new corporate font Variation of the classic Garamond typeface, both narrower and having a taller x-height Prior to the first , Macintosh, used alongside the ___V__ _a . cIPpl¢ computer | nc_ - ITC Garamond (created by Tony Stan apple symbol in 1977) was condensed to 80% of its normal width 0 The Apple logo‘: bite mark was originally designed to fit snugly with the Motter Tektura - Designed in Austria by Othmar Matter of Vorarlberger Graphik in 1975 0 Most of Apple's advertising and marketing slogans, such as "Think Different", used the font 0 Distributed by Letraset (and also famously used by Reebok) 0 Virtually synonymous with Apple, formed a large part of the company‘: brand recognition MYRIAO In 2002, Apple gradually started using a variant of the Adobe Myriad font family in its marketing and packaging FUN FONT FAOTS: HELVETWA Since the 1st 0 generation iPhone in 2007, Apple used Helvetica in its software design u Myriad Apple includes modifications to ’ . Developed in 1957 by Swiss typeface spacing and weight differences from designer Max Miedinger the standard typeface K I iOS for the iPhone, iPod touch, iPar: l, 0 Myraid Apple includes Apple-specific and Apple TV employs the font characters like the company logo 0 In June 2013, Apple began using an - The Myriad font family was designed by Robert Slimbach and Carol Twombly for Adobe extra-thin weight of Helverica Neue for the user interface of i0S 7 after its introduction Introduced with the new Apple iwatch in 2014, to be used in its human interface I In June 2014, Apple started using 0 Font introduced with developers’ tools kit for customizing apps for Apple Watch Hen/ er-ica Neue across the entire user 0 It's a sans-serif typeface with 23 variations designed in-house i"te"fa'3e °f OSX 1°-1°"Y°5emi‘e" - Can also be used for improving high-resolution Retina displays on Mac devices MORE INTERESTING APPLE FONT FAOTS it Lucida Grande Standard font used in Mac OS X user interface elements (menus etc) until OS X 10.10 ft Chicago In 2001 reused in Apple's iPod music player from the original Macintosh GUI I if Espy Sans iPod mini uses the typeface which was originally designed for the Newton it Podium Sans Displaced Chicago as the user interface font for 4th-generation colored iPod if Helvetica Neue Bold Replaced Podium Sans in 3G iPod nano and iPod classic and iPod touch it Avenir became the font for iOS Gin Siri and Maps, designed by Adrian Frutiger in 1988 inspired by Erbar and Future. REFERENCES http: //www. dezeen. com/2014/11/19/apple-launches-san-francisco-typeface-for-watch-a pp-deve| opers/ http: //www. fastcodesign. com/3038794/fast-feed/ app| e-re| eases-its-most-importa nt-typeface-in-20-years http: //thenextweb. com/ apple/2014/11/18/meet-apple5-new-font-designed-watch/ http: //Iowendmac. com/2000/macintosh-system-fonl: s/ https: //developenapp| e.com/ fonts/ http: //en. wikipedia. org/ wiki/ Typography_of_App| e_lnc I / ZILLIONDESIGNS I @Z| LL| llNDES| liNS I / COMPANY/ ZILLIUNDESIGNS 3+ +Z| LL| llNDESlliNS