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Search & Social Advertising Offerings & Overview

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Zephyr Marketing Consultants offers its clients comprehensive search and social advertising services designed to increase visibility and drive major traffic. Our services include:

Major Search Engine PPC
Display Advertising
Facebook Advertising
LinkedIn Advertising
Video Advertising
Conversion Tracking
Website Conversion Optimization

Contact us at (720) 310-8068 or email us at ZephyrMarketingConsultants@gmail.com.

Visit our website ZMConsultants.com for more info!

Veröffentlicht in: Marketing, Technologie, Business
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Search & Social Advertising Offerings & Overview

  1. 1. Search and Social Advertising: Campaign Service Offering and Overview
  2. 2. Major Search Engine PPC Position your company on the first page of major search engines when persons are actively searching for products or services you offer! Keys to Success • Relevance: Achieve higher positioning for a lower cost with relevant campaign structuring & Ads. • Goals: Establish & track meaningful goals to optimize your program based on successful measurements. Keyword Management: • Nonperforming Keywords: Continued Performance Management • Opportunity Keywords: Identification of New Relevant Keywords • Negative Keywords: Block Irrelevant Searches • A/B Keyword Testing: Test Keyword Match Types Tactics & Strategies • Tracking & Performance Measurement: Establish True ROI o Conversion Tracking:  Form Fill Leads  eCommerce Online Purchase  eNewsletter Signup  View of Key Page  Video Play  PDF Download o Dynamic Phone Number Insertion: Optimize PPC Advertising Based on Phone Calls • A/B Split Testing: Compete Ads for Continued CTR & Conversion Performance • Dynamic Keyword Insertion: Exactly what is typed into the search engine appears as content in your Ads making your Ad exactly relevant to how the person is searching. Ad Extensions: Implementation & Management of Ad Enhancement Tools: • Site Link Extensions • Phone Call Extensions • Location Extensions • Offer Extensions • App Extensions • Product Extensions Management & Reporting: • Continuous Campaign Optimization • Detailed Monthly Performance Reports SEM Pay Per Click Investment Summary • Setup: $100 per Each 3 Ad Groups • Management: o Under $2,000 Ad Budget: $100/hr Rate per 5 Ad Groups o Over $2,000 Ad Budget: 20% of Media Budget
  3. 3. Display Ad Network Display Ad Network Overview: • Over 4 Million Websites • Geographic Target to Zip Code • 98% of Internet Traffic Tracked for Behavioral Targeting • Recommended Common Banner Sizes: 300x250, 728x90, 160x600 • Devices: • Desktop/Laptop • Tablet • Mobile • Targeting Capabilities: 728x90 300x250 Contextual Relevant Websites Behavioral Relevant Individuals Retargeting Former Site Visitors Placements Specific Websites $5 CPM $7 CPM $8 CPM Varied CPM
  4. 4. Facebook Display Advertising • Targeting Capabilities: • Behavioral • Retargeting • Interest Based: CPC Bidding Model • Available Inventory: • Right Rail • News Feed • Investment Summary: • Right Rail: • Behavioral: $1 CPM • Retargeting: $2 CPM • News Feed: • Behavioral: $2 CPM • Retargeting: $3 CPM • Interest Based: CPC Bidding • Monthly Mgmt: 20% of Ad Budget
  5. 5. Linkedin Display Advertising • Methodology: Great for targeting niche persons, industries, or even companies. • Targeting Capabilities: • Contextual Industry • Behavioral Position • Behavioral Company • CPC Bidding Strategy. • Ad Formats: • Image Ad w/ Content ($2 Min CPC) • Video Ad w/ Content ($4 Min CPC) • Images is 50x50 Pixels • Pricing: 20% of Ad Budget or Hourly Rate • Ad Serving: • On Linkedin • Google Display Network
  6. 6. Video Ad Network • Tracks Video Ad Network Overview: • Over 40,000 Websites • Geographic Targeting to Zip Code • 98% of Internet Traffic Tracked for Behavioral Targeting • Devices: • Desktop/Laptop • Tablet • Mobile • Connected TV’s (IPTV) • Targeting Capabilities: • Contextual • Behavioral • Retargeting • Placements • Video Types: Video Ad Network Investment Summary • • • Setup: $100 per Campaign CPM Pricing: Varies depending on video type, targeting capability & geographic targeting. Programs are individual researched & priced by needs. Typical CPM’s: • Pre-Roll Video: • Contextual: $30 CPM • Behavioral: $34 CPM • Retargeting: $40 CPM • In-Banner Video: • Contextual: $10 CPM • Behavioral: $12 CPM • Retargeting: $14 CPM
  7. 7. Conversion Tracking • Best Means to Optimize Advertising Programs • Important for Establishing ROI vs. Clicks • Conversion Types: • Webpage Pixel (PPC, Display, Video): • View of Key Page (View of Location Page) • Thank You or Confirmation Page Following Engagement (Sale, eNewsletter, Form Fill) • Analytics Event Tracking (PPC Only): Change source code to track button push, video view, pdf download, etc. • Dynamic Phone # Insertion: Track Advertising Leads by Phone Calls • Track Calls: • Adwords Integration • Across Advertising Mediums • PPC • Display & by Varying Targeting Methods • Video • Organic Searches • Specific Sites & Online Advertising Programs • Offline Tracking
  8. 8. Website Conversion Optimization Overview: Structure your website so that it is aligned with online demand, avoids bottlenecks & offers the functionality & options your customers are searching for! • Service Offerings: • • • • • Online Demand vs. Product/Service Offerings Competitive Analysis Analytics Analysis Content Recommendations App Recommendations • Benefits: • Improves SEO based on aligning your website with online demand bell curves. • Ensure better site structure & user experience. • Identify bottlenecks which are preventing more conversions. • Investment: $100 per Hour

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