ZenLedger.io Early Seed Deck

Tax Software for Cryptocurrency Investors
Seed Round

PEOPLE NEED TO PAY
TAXES ON
CRYPTOCURRENCY
TRANSACTIONS OR
THE IRS WILL AUDIT
The Problem

CURRENT SOLUTIONS
ARE NOT GOOD
ENOUGH
The Problem

© Copyright ZenLedger, Inc. 2017-2018. All rights reserved worldwide.
Cryptocurrency Investment Is On The Rise
• 15M+ Americans hold cryptocurrency
• 8 US Registered Cryptocurrency Exchanges
• 3 Derivatives Trading Platforms
• Global Coin Market Cap is $600B+
AND GROWING…

IRS is Coming; Investors Aren’t Ready
Authorities are intent on prosecuting tax avoidance and fraud
• Only 800 Coinbase users (out of millions) paid taxes on their
crypto investments in 2015
• IRS has successfully sued exchanges for user data and they
are deploying ledger analysis tools (e.g., Chainalysis) to
identify people who owe taxes
• SEC has started to file fraud charges against ICO issuers

Investors are poorly-prepared
• Uncertain of correct tax treatment of cryptocurrencies
• Trading multiple currencies across multiple exchanges
• Reports are inconsistent, intimidating, and require manual
processing (e.g., CSV download)
• No accounting and reporting standards across exchanges
• ICO tracking is entirely manual
IRS is Coming; Investors Aren’t Ready

CPAs are already adjusting to thousands of other tax changes
• With the new GOP tax bill, CPAs have lots of moving targets to
focus on and don’t have time to learn about cryptocurrencies
• The controversial nature of cryptocurrencies, their treatment,
and their uses (including paying for illicit goods) means many
CPAs won’t advise clients at all on these issues
• Most CPAs don’t understand any of the three layers of the
investment ecosystem: crypto coins, wallets, or exchanges
• CPAs don’t know what to ask for and investors are unsure
what to provide
CPAs Won’t Meet This Need

Crypto Hedge Funds Lack Infrastructure
Crypto Hedge Funds are moving at breakneck speed
• Many hedge fund managers come from a technology
background rather than from finance and accounting
• Lack trading engines, trade execution across exchanges,
basic accounting, risk controls
• Lack a way to see trading performance across exchanges and
to report this to GP’s
• Lack a way to provide year end tax forms to GP’s

Timely Market Entry by ZenLedger
Compliance
Risk
Enforcement
looming
Pain Point
Lack of tools &
standardization
ZenLedger.io

How ZenLedger Works
ZenLedger automates:
• Import of BTC, ETH, LTC, and other coin trades
based on public addresses
• Integration with major US registered crypto
exchanges and hot/cold wallets to track trades
and positions
• Audit and Reconciliation of exchange prices in
USD with timestamped crypto transactions
• Tracking and Visualization of cost basis,
appreciation, portfolio characteristics, fees, etc.
• Consolidation and Reporting of all activity for
one-click delivery to CPAs or tax authorities

EarlyProductScreenshot

Reaching Our Customer Segments
Retail Crypto Investors
15M+ in US
Hedge Funds
125 in US
UHNW Crypto Investors &
Family Offices
CPAs
1.4M in US
1Q2018 2Q2018 4Q2018
• Influencer Marketing –
Crypto Whales
• Content Marketing
• Social Media (FB, Reddit,
Twitter)
• Use of ZenLedger’s
personal and professional
networks
• Attending industry
conferences
• Use of ZenLedger’s
personal and professional
networks
• Attending industry
conferences
• B2B marketing

Marketing Strategy:
Your go to market strategy

Roadmap - Here to EOY 2018
* As we move forward and learn from the market, we will adjust our product strategy accordingly

Roadmap - 2019 and Beyond
* As we move forward and learn from the market, we will adjust our product strategy accordingly

Competitive Landscape
ZenLedger will win by having the best team, the most customer friendly UI/UX,
the most helpful customer service and support, the most convenient automated
product features for the customer and the CPA, and great Sales & Marketing
• Bitcoin.Tax – Poor UI/UX, automation, or marketing
• CoinCounting.info – Expensive, poor UI/UX
• 21.tax – Just a landing page at this point
• Node40 – They are primarily selling mining services
• Balanc3, Libra Tech – More like Quickbooks for Crypto rather than TurboTax.
SMB offerings rather than targeting the Invididual Investor

Target Strategic Partners

Exit Strategy
Mint.com $170M, 2009
TSheets $340M, 2017
TaxACT $288M, 2010
Primary Exit Strategy: Acquisition
Quicken, 2016
* As we move into the market and learn further, we will consider other exit strategies for investors such
as IPO and ICO. We will make these decisions in collaboration with our investors.

Milestones
ü World-class leadership team committed: CEO/CMO/CTO/CRO/CSO
ü Have formed Delaware C-Corp with founders, investors, advisors and
employee incentives in place
ü Have gained access to wide cryptocurrency marketing channels
ü Have formed Key strategic partnerships and alliances with high net worth
families, crypto hedge funds, and “crypto whales”
ü Have on-boarded key advisors in tax, cryptocurrencies, finance, technology,
and startup strategy
ü Have on-boarded strong and aggressive technical team of 6 developers
ü Technology designs for v1 done

Founding Team
Short Bios of Founding Team

Advisory Team
Short Bios of Advisors

Sources and Uses, FY2018
• Monthly Burn Rate ~$77,500
• Assumes $1M raise between two convertible notes
Uses
1,000,000 Total Uses
480,000 Software Development
250,000 Salaries
100,000 Operating Costs
50,000 Sales & Marketing
50,000 Legal / Accounting
70,000 *Cash Reserve

Capital Raise
• CURRENT Convertible Note
– $XXX total raise
– XX% discount, $X.XM cap
– Minimum investment: $XX
– Expected close Jan 15th 2018
• NEXT Financing
– $X - $X million
– Q1 or Q2 2018
Funds v1 launch & marketing push
Funds Alpha/MVP development

Legal Disclaimer
The information contained herein is confidential information regarding ZenLedger, Inc. By accepting
this information the recipient agrees that it will, and it will cause its directors, partners, officers,
employees, attorney(s), agents and representatives to, use the information only to evaluate its potential
interest in the investments and strategies described herein and for no other purpose and will not
divulge any such information to any other party. Any reproduction of this information, in whole or in
part, is prohibited. The information contained herein has been prepared solely for informational
purposes and is not, and may not be relied on in any manner as, legal, tax or investment advice or as
an offer to buy or sell or a solicitation of an offer to buy or sell any security or to participate in any
trading strategy. If any offer of securities is made, it will be pursuant to a definitive offering documents
prepared on behalf of ZenLedger. Any decision to invest in the investments described herein should be
made after reviewing such definitive offering documents, conducting such investigations as the investor
deems necessary and consulting the investor’s own investment, legal, accounting and tax advisors in
order to make an independent determination of the suitability and consequences of an investment. An
investment in private company securities involves significant risk, including a complete loss of capital
and conflicts of interest.

ZenLedger.io Early Seed Deck

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to ZenLedger.io Early Seed Deck

Similar to ZenLedger.io Early Seed Deck (20)

Recently uploaded

Recently uploaded (20)

ZenLedger.io Early Seed Deck