M-Commerce Strategy for Kohl's - App Store Optimization, Growth Mechanics, Ad Network Management, Competitor Analysis, Market Watch

1. Kohl's AppMobile UA

3. 12 month goal
1,160 Stores in
49 States
89 Million Americans
Shop Mobile
MOBILE TODAY KOHL'S OFFLINE MARKETING SPEND
$1.12 Billion in 2011
$19.28 Billion in 2013$1.7 Billion
E-COMMERCE SALES REVENUE M-COMMERCE
$23.7 Billion in 2014
$31.7 Billion in 2014
1,259,250
Installs
Rank Top 43
Lifestyle
2,518, 500 in 12 months
100% Increase

4. Growing up
Organic Users
Competitor
Analysis Retention Rate
Market Watch Virality
Ad Network
Management
Mobile Marketing Solved

5. Retention Challenge

6. Kohl's App Rank

7. Wish Ranks Top 3

8. Top 1 Lifestyle 50k daily downloads

10. TIME TO TARGET APP USERS.
EASY TO INSTALL, ANYWHERE, ANYTIME.
APP STORE OPTIMIZATION
INTELLIGENT AD SPENDING
LOCALIZATION.MARKET WATCH
THE 12 MONTH
PROGRAM

11. TIME TO TARGET APP USERS.
EASY TO INSTALL, ANYWHERE, ANYTIME.
KOHL'S: 2.5 MILLION DL
KOHL'S 1 MM LOYAL USERS
THE 12 MONTH
PROPOSAL
$1MM BUDGET FOR MA

12. zen@mobileaction.co