Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Zee sir Mktg.pptx

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 16 Anzeige

Weitere Verwandte Inhalte

Ähnlich wie Zee sir Mktg.pptx (20)

Aktuellste (20)

Anzeige

Zee sir Mktg.pptx

  1. 1. 1 Asso. Prof. Zeeshan Qur eshi
  2. 2. What is Marketing…?? • Selling? • Advertising? • Promotions? • Making products available in stores? • Maintaining inventories? • All of the above, plus much more! 2
  3. 3. Marketing = ? • Selling? • Advertising? • Promotions? • Making products available in stores? • Maintaining inventories? • All of the above, plus much more! 3
  4. 4. 4 Philip Kotler Definition : Marketing Management is the Art and Science of choosi ng target markets and getting, keeping and growing cust omers through creating, delivering and communicating s uperior customer value.
  5. 5. American Marketing Association Definition: Marketing is the process of planning and executing the concepti on, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational go als. 5
  6. 6. Simple Marketing System 6 Industry (a collection of sellers) Market (a collection of Buyers) Goods/services Money Communication Information
  7. 7. Marketing = ?  Marketing is the sum of all activities that take you to a sales ou tlet. After that sales takes over.  Marketing is all about creating a pull, sales is all about push.  Marketing is all about managing the four P’s – product price place promotion 7
  8. 8. The 4 Ps & 4Cs 8 Marketing Mix Product Price Promotion Place Customer Solution Customer Cost Communication Convenience
  9. 9. 9 Difference Between - Sales & Marketing ? Sales company produces Marketing customer wants
  10. 10. Scope – What do we market  Goods  Services  Events  Experiences  Personalities  Place  Organizations  Properties  Information  Ideas and concepts 10
  11. 11. Core Concepts of Marketing  Need – food ( is a must )  Want – Pizza, Burger, French fry's ( translation of a need as per our experience )  Demand – Burger ( translation of a want as per our willing ness and ability to buy )  Desire – Have a Burger in a five star hotel 11
  12. 12. Who is a Customer ?? 12 Anyone who is in the market looking at a product / se rvice for attention, acquisition, use or consumption t hat satisfies a want or a need CUSTOMER IS . . . . .
  13. 13. How Do Consumers Choose Among Pro ducts & Services? • Value - the value or benefits the customers gain from using the product versus the cost of obtaining the pro duct. • Satisfaction - Based on a comparison of performanc e and expectations. – Performance > Expectations => Satisfaction – Performance < Expectations => Dissatisfaction 13
  14. 14. Customers - Problem Solutio n • As a priority , we must bring to our customers “WHA T THEY NEED” •We must be in a position to UNDERSTAND their prob lems •Or in a new situation to give them a chance to AVOI D the problems 14
  15. 15. Customer looks for Value •Value = Benefit / Cost •Benefit = Functional Benefit + Emotional Benefit •Cost = Monetary Cost + Time Cost + Energy Cost + Psychic Cost 15
  16. 16. How Business and Marketing are C hanging ? • Changing Technology • Globalization • Deregulations • Deregulations • Customization • Heightened competition • Disintermediation 17

Hinweis der Redaktion

  • 13

×