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8 Menu Engineering
Tips and Tricks
(How to create the best restaurant online menu)
#1 Add pretty photos
to your products
Visuals are crucial to attract customers.
According to research done by 3M corporation and Zabisco,
90% of information transmitted to brain is visuals
AND visuals are processed 60 000 times faster in brain than text.
#2 Limit your customer’s
options
Your customers are already too hungry to choose,
so let’s not confuse them further.
#3 Position your products
carefully
What should be on the top of your menu?
- Your most profitable dishes
What should be on the top of your menu?
- Promotion
#4 Use vivid adjectives
A GOOD description will give your customers
a clear idea of what dish you are offering to them.
Would you order “fried chicken”
OR
“Juicy fried chicken-tender on the inside, crispy on the outside”?
#5 Shout out the unique
origins of your dishes
People always love food that is exotic and exciting because
it is different from what they usually eat.
One way to stand out from competitors:
Offer similar dish but include its place of origin
Kawasaki Tonkotsu Ramen > Pork Broth Ramen
#6 Highlight Products
to make them special
Highlight a dish that you want to push to your customers by labelling it
as Chef’s Recommendation or Best Seller.
#7 Change your price
format
1) Create Promotions
- To attract more people to return to your
- website to check out!
2) Tune down the price of your food items by few cents
- To give customers an altered perception of the
amount they are actually paying
#8 Use colors
Different colors induce different moods and they can trigger people to
take actions.
The most popular color in F&B is….
RED
According to Astronutrition.com, red can stimulates appetite.
Check out from colors from:
article
Credits:
(http://oddle.me/blog/2016/1/7/8-menu-engineering-tips-tricks)
How to create the best restaurant online menu
from oddle.me

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8 menu engineering tips and tricks