8 useful menu engineering tips and tricks from:
http://oddle.me/blog/2016/1/7/8-menu-engineering-tips-tricks
Hope this will be useful for people that are going to open a new restaurant, set up an online store or revamp the menu. :)
3. Visuals are crucial to attract customers.
According to research done by 3M corporation and Zabisco,
90% of information transmitted to brain is visuals
AND visuals are processed 60 000 times faster in brain than text.
10. A GOOD description will give your customers
a clear idea of what dish you are offering to them.
Would you order “fried chicken”
OR
“Juicy fried chicken-tender on the inside, crispy on the outside”?
12. People always love food that is exotic and exciting because
it is different from what they usually eat.
One way to stand out from competitors:
Offer similar dish but include its place of origin
Kawasaki Tonkotsu Ramen > Pork Broth Ramen
16. 1) Create Promotions
- To attract more people to return to your
- website to check out!
2) Tune down the price of your food items by few cents
- To give customers an altered perception of the
amount they are actually paying
18. Different colors induce different moods and they can trigger people to
take actions.
The most popular color in F&B is….
RED
According to Astronutrition.com, red can stimulates appetite.
Check out from colors from:
article